Trends in honey purchase and consumption in Trás-os-Montes region, Portugal
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10348/10115 |
Resumo: | Honey is considered the only food of animal origin that can be consumed without being processed. The literature presents several reasons why people consume honey, namely, it being a natural and healthy prod- uct known for its dietary, nutritional and medicinal characteristics. Moreover, other reasons for honey’s pur- chase include the product quality; the region of origin; the information available on the product’s label, the brand’s reputation; and the variety, texture, taste, aroma, appearance, packaging and price of honey. Thus, we intend to identify determinant factors on which consumers base their purchasing decision. Therefore, we developed a cross-sectional study based on a non-probabilistic sample of 474 individuals, 399 of whom were honey consumers. We collected the data in the period from March to May 2016 using a questionnaire [1], which we applied directly to consumers in the city of Bragança. Later, we analysed the data with SPSS 23.0 software. The data analysis included a univariate descriptive analysis and a multivariate analysis that in- volved assessment of a binary logistic regression in order to identify the determinant factors for purchasing and consuming honey. The statistically significant parameters included taste, colour, origin, and certifica- tion label, at a significance level of 1 %. These characteristics explained 68.9 % of the consumer’s decision to purchase honey. It is noteworthy that non-consumers considered the certification label important (when purchasing the product to offer to someone), while in the process of decision-making honey consumers val- ued taste, colour and country of origin. |
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Trends in honey purchase and consumption in Trás-os-Montes region, Portugalconsumershoneytrendsdeterminant factorspurchaseHoney is considered the only food of animal origin that can be consumed without being processed. The literature presents several reasons why people consume honey, namely, it being a natural and healthy prod- uct known for its dietary, nutritional and medicinal characteristics. Moreover, other reasons for honey’s pur- chase include the product quality; the region of origin; the information available on the product’s label, the brand’s reputation; and the variety, texture, taste, aroma, appearance, packaging and price of honey. Thus, we intend to identify determinant factors on which consumers base their purchasing decision. Therefore, we developed a cross-sectional study based on a non-probabilistic sample of 474 individuals, 399 of whom were honey consumers. We collected the data in the period from March to May 2016 using a questionnaire [1], which we applied directly to consumers in the city of Bragança. Later, we analysed the data with SPSS 23.0 software. The data analysis included a univariate descriptive analysis and a multivariate analysis that in- volved assessment of a binary logistic regression in order to identify the determinant factors for purchasing and consuming honey. The statistically significant parameters included taste, colour, origin, and certifica- tion label, at a significance level of 1 %. These characteristics explained 68.9 % of the consumer’s decision to purchase honey. It is noteworthy that non-consumers considered the certification label important (when purchasing the product to offer to someone), while in the process of decision-making honey consumers val- ued taste, colour and country of origin.2020-10-09T14:02:41Z2019-03-01T00:00:00Z2019-03info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10348/10115eng10.17059/2019-3-15Ribeiro, MariaFernandes, AntónioCabo, PaulaDiniz, Franciscoinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-02T12:51:05Zoai:repositorio.utad.pt:10348/10115Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:05:11.538196Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Trends in honey purchase and consumption in Trás-os-Montes region, Portugal |
title |
Trends in honey purchase and consumption in Trás-os-Montes region, Portugal |
spellingShingle |
Trends in honey purchase and consumption in Trás-os-Montes region, Portugal Ribeiro, Maria consumers honey trends determinant factors purchase |
title_short |
Trends in honey purchase and consumption in Trás-os-Montes region, Portugal |
title_full |
Trends in honey purchase and consumption in Trás-os-Montes region, Portugal |
title_fullStr |
Trends in honey purchase and consumption in Trás-os-Montes region, Portugal |
title_full_unstemmed |
Trends in honey purchase and consumption in Trás-os-Montes region, Portugal |
title_sort |
Trends in honey purchase and consumption in Trás-os-Montes region, Portugal |
author |
Ribeiro, Maria |
author_facet |
Ribeiro, Maria Fernandes, António Cabo, Paula Diniz, Francisco |
author_role |
author |
author2 |
Fernandes, António Cabo, Paula Diniz, Francisco |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Ribeiro, Maria Fernandes, António Cabo, Paula Diniz, Francisco |
dc.subject.por.fl_str_mv |
consumers honey trends determinant factors purchase |
topic |
consumers honey trends determinant factors purchase |
description |
Honey is considered the only food of animal origin that can be consumed without being processed. The literature presents several reasons why people consume honey, namely, it being a natural and healthy prod- uct known for its dietary, nutritional and medicinal characteristics. Moreover, other reasons for honey’s pur- chase include the product quality; the region of origin; the information available on the product’s label, the brand’s reputation; and the variety, texture, taste, aroma, appearance, packaging and price of honey. Thus, we intend to identify determinant factors on which consumers base their purchasing decision. Therefore, we developed a cross-sectional study based on a non-probabilistic sample of 474 individuals, 399 of whom were honey consumers. We collected the data in the period from March to May 2016 using a questionnaire [1], which we applied directly to consumers in the city of Bragança. Later, we analysed the data with SPSS 23.0 software. The data analysis included a univariate descriptive analysis and a multivariate analysis that in- volved assessment of a binary logistic regression in order to identify the determinant factors for purchasing and consuming honey. The statistically significant parameters included taste, colour, origin, and certifica- tion label, at a significance level of 1 %. These characteristics explained 68.9 % of the consumer’s decision to purchase honey. It is noteworthy that non-consumers considered the certification label important (when purchasing the product to offer to someone), while in the process of decision-making honey consumers val- ued taste, colour and country of origin. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-03-01T00:00:00Z 2019-03 2020-10-09T14:02:41Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10348/10115 |
url |
http://hdl.handle.net/10348/10115 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.17059/2019-3-15 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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