Business plan for a food service platform for travelers "YummyTrip"

• Autor(a) principal: Jaishil, Jessica
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/21421
• topic: Business plan; Tourism; Entrepreneurship; e-Business; Canvas business model; Plano de negócio; Turismo; Empreendedorismo; Modelo de negócios Canvas; Trabalho de projeto

The incredible growth of Tourism boosted national economy development and shaped the country strategy in the past decade, which was elected in 2018, the best global destination. Inspired by two great areas of interest of mine – Tourism and Hospitality areas – and stimulated by the year I lived abroad, this project was born. The following business plan is entitled YummyTrip, a digital platform - available on desktop and mobile app - conceived to save time and offer convenience and thus, promoting optimal gastronomic experiences. The services provided by the YummyTrip answer to the question “Where to eat” while presenting two alternative solutions: (1) a food delivery service and (2) a referrals and online restaurants reservation system. The business plan has the purpose of analysing the sustainability of the business and structuring a strategic plan for its implementation. It takes account of a literature review focused on Entrepreneurship, E-Business and Tourism, followed by the explanation of the business idea and the brand identity. Furthermore, a key part of the plan conjunction is the strategic chapter, which includes a market and competition analysis, the deliberation of the strengths and weaknesses of the new business and the development of the canvas business model. At last, a financial consideration to confirm the viability of the enterprise.