Efficient advertising strategies for the fragrance market
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/9504 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
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Efficient advertising strategies for the fragrance marketAdvertisingFragranceA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsFragrances are not just a segmented market. It has become diverse market, providing consumers a variety of multi-dimensional experiences. From customized fragrances to celebrity endorsed perfumes, the possibilities in this lucrative industry are endless. As referred by Bized.co.uk: Most of the fragrance houses have been in existence for many years. Moreover, in order to develop their name and the brand image that is associated with it takes many years of investment and careful brand positioning and promotion. This highlights the importance of marketing communication for this market. Actually, “it is usual these days for the bottle, the name, and the advertising campaign of a new scent to be developed well in advance of the fragrance itself (...). It is the siren-song of advertising that leads us to the counter” [1].NSBE - UNLSilveira, Catherine daRUNCorreia, Francisco2013-05-08T12:57:31Z2008-062008-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9504enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T17:13:11Zoai:run.unl.pt:10362/9504Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T17:13:11Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Efficient advertising strategies for the fragrance market |
title |
Efficient advertising strategies for the fragrance market |
spellingShingle |
Efficient advertising strategies for the fragrance market Correia, Francisco Advertising Fragrance |
title_short |
Efficient advertising strategies for the fragrance market |
title_full |
Efficient advertising strategies for the fragrance market |
title_fullStr |
Efficient advertising strategies for the fragrance market |
title_full_unstemmed |
Efficient advertising strategies for the fragrance market |
title_sort |
Efficient advertising strategies for the fragrance market |
author |
Correia, Francisco |
author_facet |
Correia, Francisco |
author_role |
author |
dc.contributor.none.fl_str_mv |
Silveira, Catherine da RUN |
dc.contributor.author.fl_str_mv |
Correia, Francisco |
dc.subject.por.fl_str_mv |
Advertising Fragrance |
topic |
Advertising Fragrance |
description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-06 2008-06-01T00:00:00Z 2013-05-08T12:57:31Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/9504 |
url |
http://hdl.handle.net/10362/9504 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
NSBE - UNL |
publisher.none.fl_str_mv |
NSBE - UNL |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
mluisa.alvim@gmail.com |
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1817545490357551104 |