Value co-creation as an influencing factor of intention to purchase tourism services when watching online videos: A theoretical discussion

Detalhes bibliográficos
Autor(a) principal: Silva, Marcela Martins; Universidade Federal do Rio Grande do Norte
Data de Publicação: 2022
Outros Autores: Silva, Jéssyca Rodrigues Henrique; Universidade Federal do Rio Grande do Norte, Filho, Luiz Mendes; Universidade Federal do Rio Grande do Norte, Júnior, Sérgio Marques; Universidade Federal do Rio Grande do Norte
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://www.dosalgarves.com/index.php/dosalgarves/article/view/291
Resumo: Videos have gained visibility as content that provokes online engagement. In tourism, they can intensify the sharing of tourist experiences and provide an opening for fantasies, provoking imagination and consumption desire. Travel experiences shared by videos represent a value co-creation process, where the consumer interacts with the brand and all stakeholders with information that can affect purchase intent and behaviour. The study aims to develop a theoretical discussion on value co-creation as an influencing factor in the intention to purchase tourist services when watching videos online. It starts with a literature review using the EBSCOHost and Scopus databases. As a result, co-creation presents sufficient theoretical material to be identified as an influencing factor of purchase intention. However, the studies are fragmented, and more research is needed to legitimize this relationship.
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spelling Value co-creation as an influencing factor of intention to purchase tourism services when watching online videos: A theoretical discussionCocriação de valor como fator influenciador da intenção de compra de serviços turísticos ao assistir vídeos online: Uma discussão teóricaUser-generated content; value co-creation; online videos; tourist servicesConteúdo gerado pelo usuário; cocriação de valor; vídeos online; serviços turísticosVideos have gained visibility as content that provokes online engagement. In tourism, they can intensify the sharing of tourist experiences and provide an opening for fantasies, provoking imagination and consumption desire. Travel experiences shared by videos represent a value co-creation process, where the consumer interacts with the brand and all stakeholders with information that can affect purchase intent and behaviour. The study aims to develop a theoretical discussion on value co-creation as an influencing factor in the intention to purchase tourist services when watching videos online. It starts with a literature review using the EBSCOHost and Scopus databases. As a result, co-creation presents sufficient theoretical material to be identified as an influencing factor of purchase intention. However, the studies are fragmented, and more research is needed to legitimize this relationship.Os vídeos têm ganho visibilidade como conteúdo que provoca envolvimento na internet. No turismo, têm a capacidade de intensificar a partilha de experiências turísticas e fornecem abertura para fantasias, provocam a imaginação e o desejo de consumo. As experiências de viagens partilhadas por vídeos representam um processo de cocriação de valor, onde o consumidor interage com a marca e todos os stakeholders, com informações que poderão afetar a intenção e o comportamento de compra. O objetivo do estudo é desenvolver uma discussão teórica sobre cocriação de valor como fator influenciador da intenção de compra de serviços turísticos ao assistir a vídeos online. Parte-se de uma revisão da literatura nas bases de EBSCOHost e Scopus. Como resultado, percebe-se que a cocriação apresenta potencial teórico suficiente para ser apontada como fator influenciador da intenção de compra. Porém, os estudos encontram-se fragmentados, sendo necessário mais pesquisas para legitimar essa relação.Dos Algarves: Tourism, Hospitality & Management JournalDos Algarves: Tourism, Hospitality & Management Journal2022-05-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://www.dosalgarves.com/index.php/dosalgarves/article/view/291Dos Algarves: Tourism, Hospitality & Management Journal; n. 41 (2022); 1-16Dos Algarves: Tourism, Hospitality & Management Journal; n. 41 (2022); 1-162182-5580reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://www.dosalgarves.com/index.php/dosalgarves/article/view/291https://www.dosalgarves.com/index.php/dosalgarves/article/view/291/291https://www.dosalgarves.com/index.php/dosalgarves/article/downloadSuppFile/291/21Copyright (c) 2022 Dos Algarves: A Multidisciplinary e-Journalinfo:eu-repo/semantics/openAccessSilva, Marcela Martins; Universidade Federal do Rio Grande do NorteSilva, Jéssyca Rodrigues Henrique; Universidade Federal do Rio Grande do NorteFilho, Luiz Mendes; Universidade Federal do Rio Grande do NorteJúnior, Sérgio Marques; Universidade Federal do Rio Grande do Norte2024-01-27T07:45:36Zoai:ojs.dosalgarves:article/291Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:58:07.071755Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Value co-creation as an influencing factor of intention to purchase tourism services when watching online videos: A theoretical discussion
Cocriação de valor como fator influenciador da intenção de compra de serviços turísticos ao assistir vídeos online: Uma discussão teórica
title Value co-creation as an influencing factor of intention to purchase tourism services when watching online videos: A theoretical discussion
spellingShingle Value co-creation as an influencing factor of intention to purchase tourism services when watching online videos: A theoretical discussion
Silva, Marcela Martins; Universidade Federal do Rio Grande do Norte
User-generated content; value co-creation; online videos; tourist services
Conteúdo gerado pelo usuário; cocriação de valor; vídeos online; serviços turísticos
title_short Value co-creation as an influencing factor of intention to purchase tourism services when watching online videos: A theoretical discussion
title_full Value co-creation as an influencing factor of intention to purchase tourism services when watching online videos: A theoretical discussion
title_fullStr Value co-creation as an influencing factor of intention to purchase tourism services when watching online videos: A theoretical discussion
title_full_unstemmed Value co-creation as an influencing factor of intention to purchase tourism services when watching online videos: A theoretical discussion
title_sort Value co-creation as an influencing factor of intention to purchase tourism services when watching online videos: A theoretical discussion
author Silva, Marcela Martins; Universidade Federal do Rio Grande do Norte
author_facet Silva, Marcela Martins; Universidade Federal do Rio Grande do Norte
Silva, Jéssyca Rodrigues Henrique; Universidade Federal do Rio Grande do Norte
Filho, Luiz Mendes; Universidade Federal do Rio Grande do Norte
Júnior, Sérgio Marques; Universidade Federal do Rio Grande do Norte
author_role author
author2 Silva, Jéssyca Rodrigues Henrique; Universidade Federal do Rio Grande do Norte
Filho, Luiz Mendes; Universidade Federal do Rio Grande do Norte
Júnior, Sérgio Marques; Universidade Federal do Rio Grande do Norte
author2_role author
author
author
dc.contributor.author.fl_str_mv Silva, Marcela Martins; Universidade Federal do Rio Grande do Norte
Silva, Jéssyca Rodrigues Henrique; Universidade Federal do Rio Grande do Norte
Filho, Luiz Mendes; Universidade Federal do Rio Grande do Norte
Júnior, Sérgio Marques; Universidade Federal do Rio Grande do Norte
dc.subject.por.fl_str_mv User-generated content; value co-creation; online videos; tourist services
Conteúdo gerado pelo usuário; cocriação de valor; vídeos online; serviços turísticos
topic User-generated content; value co-creation; online videos; tourist services
Conteúdo gerado pelo usuário; cocriação de valor; vídeos online; serviços turísticos
description Videos have gained visibility as content that provokes online engagement. In tourism, they can intensify the sharing of tourist experiences and provide an opening for fantasies, provoking imagination and consumption desire. Travel experiences shared by videos represent a value co-creation process, where the consumer interacts with the brand and all stakeholders with information that can affect purchase intent and behaviour. The study aims to develop a theoretical discussion on value co-creation as an influencing factor in the intention to purchase tourist services when watching videos online. It starts with a literature review using the EBSCOHost and Scopus databases. As a result, co-creation presents sufficient theoretical material to be identified as an influencing factor of purchase intention. However, the studies are fragmented, and more research is needed to legitimize this relationship.
publishDate 2022
dc.date.none.fl_str_mv 2022-05-31
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.dosalgarves.com/index.php/dosalgarves/article/view/291
url https://www.dosalgarves.com/index.php/dosalgarves/article/view/291
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.dosalgarves.com/index.php/dosalgarves/article/view/291
https://www.dosalgarves.com/index.php/dosalgarves/article/view/291/291
https://www.dosalgarves.com/index.php/dosalgarves/article/downloadSuppFile/291/21
dc.rights.driver.fl_str_mv Copyright (c) 2022 Dos Algarves: A Multidisciplinary e-Journal
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Dos Algarves: A Multidisciplinary e-Journal
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Dos Algarves: Tourism, Hospitality & Management Journal
Dos Algarves: Tourism, Hospitality & Management Journal
publisher.none.fl_str_mv Dos Algarves: Tourism, Hospitality & Management Journal
Dos Algarves: Tourism, Hospitality & Management Journal
dc.source.none.fl_str_mv Dos Algarves: Tourism, Hospitality & Management Journal; n. 41 (2022); 1-16
Dos Algarves: Tourism, Hospitality & Management Journal; n. 41 (2022); 1-16
2182-5580
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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