Thoughtful Packaging: How Inner Motivations Can Influence the Purchase Intention for Green Packaged Cosmetics

Detalhes bibliográficos
Autor(a) principal: Baptista, Joana Rita Dias
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/134982
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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spelling Thoughtful Packaging: How Inner Motivations Can Influence the Purchase Intention for Green Packaged CosmeticsEco-FriendlyEco-PackagingSustainable PackagingSustainable ConsumptionInner MotivationsSelf-EsteemSelf-IdentityMoral SatisfactionPersonal NormsEnvironmental ConcernPlanet OwnershipSDG 12 - Responsible production and consumptionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThe cosmetics market is developing at a rapid pace, increasing consumers' concerns for sustainability. This sustainability trend raises firms' awareness to refresh their product range with new eco-friendly product lines and invest in sustainable packaging. To this end, this research conducted with 253 cosmetics consumers aims to investigate how the intrinsic behavioral motivators impact customers' buying intentions regarding green packaging. The current study extends the existing literature of social theories already developed and thoroughly examined by paving the way in investigating the association between an individual's characteristics (e.g., self-esteem, self-identity, moral satisfaction, planet ownership, product ownership, purchase intention for eco-packaged cosmetics, and their willingness to pay. In other words, the current study seeks to understand the internal factors of the customer that encourage the purchase of green cosmetics by providing a first conceptual framework that combines these factors. The findings can aid in maximizing the efficacy of packaging in green cosmetics to fulfill customer practical and emotional expectations and encourage environmentally-friendly consumer choices.Pinto, Diego CostaCastagna, Ana CarinaRUNBaptista, Joana Rita Dias2022-03-22T14:02:20Z2022-02-022022-02-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/134982TID:202969355enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T18:00:25Zoai:run.unl.pt:10362/134982Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T18:00:25Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Thoughtful Packaging: How Inner Motivations Can Influence the Purchase Intention for Green Packaged Cosmetics
title Thoughtful Packaging: How Inner Motivations Can Influence the Purchase Intention for Green Packaged Cosmetics
spellingShingle Thoughtful Packaging: How Inner Motivations Can Influence the Purchase Intention for Green Packaged Cosmetics
Baptista, Joana Rita Dias
Eco-Friendly
Eco-Packaging
Sustainable Packaging
Sustainable Consumption
Inner Motivations
Self-Esteem
Self-Identity
Moral Satisfaction
Personal Norms
Environmental Concern
Planet Ownership
SDG 12 - Responsible production and consumption
title_short Thoughtful Packaging: How Inner Motivations Can Influence the Purchase Intention for Green Packaged Cosmetics
title_full Thoughtful Packaging: How Inner Motivations Can Influence the Purchase Intention for Green Packaged Cosmetics
title_fullStr Thoughtful Packaging: How Inner Motivations Can Influence the Purchase Intention for Green Packaged Cosmetics
title_full_unstemmed Thoughtful Packaging: How Inner Motivations Can Influence the Purchase Intention for Green Packaged Cosmetics
title_sort Thoughtful Packaging: How Inner Motivations Can Influence the Purchase Intention for Green Packaged Cosmetics
author Baptista, Joana Rita Dias
author_facet Baptista, Joana Rita Dias
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
Castagna, Ana Carina
RUN
dc.contributor.author.fl_str_mv Baptista, Joana Rita Dias
dc.subject.por.fl_str_mv Eco-Friendly
Eco-Packaging
Sustainable Packaging
Sustainable Consumption
Inner Motivations
Self-Esteem
Self-Identity
Moral Satisfaction
Personal Norms
Environmental Concern
Planet Ownership
SDG 12 - Responsible production and consumption
topic Eco-Friendly
Eco-Packaging
Sustainable Packaging
Sustainable Consumption
Inner Motivations
Self-Esteem
Self-Identity
Moral Satisfaction
Personal Norms
Environmental Concern
Planet Ownership
SDG 12 - Responsible production and consumption
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-03-22T14:02:20Z
2022-02-02
2022-02-02T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/134982
TID:202969355
url http://hdl.handle.net/10362/134982
identifier_str_mv TID:202969355
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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