Breaking the Rules: Zodwa Wabantu and Postfeminism in South Africa
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v9i2.3830 |
Resumo: | Zodwa Wabantu, a South African celebrity recently made popular by the Daily Sun, a local tabloid newspaper, is notorious as an older working-class woman who fearlessly challenges social norms of feminine respectability and beauty. Her assertion of sexual autonomy and her forays into self-surveillance and body-modification, mediated by the Daily Sun and other tabloid and social media platforms, could be read as a local iteration of a global postfeminist subjectivity. However, the widespread social opprobrium she faces must be accounted for: Using Connell’s model of the gender order together with a coloniality frame, I argue that northern critiques of postfeminism omit to consider the forms of patriarchy established by colonialism in southern locales such as South Africa. The local patriarchal gender order, made visible within the tabloid reportage, provides the context within which the meaning of Zodwa Wabanu’s contemporary postfeminist identity is constructed. I examine a range of Zodwa Wabantu’s (self)representations in Daily Sun and other digital media in the light of this context, and conclude that a close examination of the local gender order assists in understanding the limits of postfeminism’s hegemony. |
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Breaking the Rules: Zodwa Wabantu and Postfeminism in South Africacoloniality; Daily Sun; gender; postfeminism; South Africa; tabloidZodwa Wabantu, a South African celebrity recently made popular by the Daily Sun, a local tabloid newspaper, is notorious as an older working-class woman who fearlessly challenges social norms of feminine respectability and beauty. Her assertion of sexual autonomy and her forays into self-surveillance and body-modification, mediated by the Daily Sun and other tabloid and social media platforms, could be read as a local iteration of a global postfeminist subjectivity. However, the widespread social opprobrium she faces must be accounted for: Using Connell’s model of the gender order together with a coloniality frame, I argue that northern critiques of postfeminism omit to consider the forms of patriarchy established by colonialism in southern locales such as South Africa. The local patriarchal gender order, made visible within the tabloid reportage, provides the context within which the meaning of Zodwa Wabanu’s contemporary postfeminist identity is constructed. I examine a range of Zodwa Wabantu’s (self)representations in Daily Sun and other digital media in the light of this context, and conclude that a close examination of the local gender order assists in understanding the limits of postfeminism’s hegemony.Cogitatio2021-03-23info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v9i2.3830oai:ojs.cogitatiopress.com:article/3830Media and Communication; Vol 9, No 2 (2021): Gender and Media: Recent Trends in Theory, Methodology and Research Subjects; 52-302183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/3830https://doi.org/10.17645/mac.v9i2.3830https://www.cogitatiopress.com/mediaandcommunication/article/view/3830/3830Copyright (c) 2021 Priscilla Boshoffhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBoshoff, Priscilla2022-12-20T10:57:57Zoai:ojs.cogitatiopress.com:article/3830Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:36.438632Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Breaking the Rules: Zodwa Wabantu and Postfeminism in South Africa |
title |
Breaking the Rules: Zodwa Wabantu and Postfeminism in South Africa |
spellingShingle |
Breaking the Rules: Zodwa Wabantu and Postfeminism in South Africa Boshoff, Priscilla coloniality; Daily Sun; gender; postfeminism; South Africa; tabloid |
title_short |
Breaking the Rules: Zodwa Wabantu and Postfeminism in South Africa |
title_full |
Breaking the Rules: Zodwa Wabantu and Postfeminism in South Africa |
title_fullStr |
Breaking the Rules: Zodwa Wabantu and Postfeminism in South Africa |
title_full_unstemmed |
Breaking the Rules: Zodwa Wabantu and Postfeminism in South Africa |
title_sort |
Breaking the Rules: Zodwa Wabantu and Postfeminism in South Africa |
author |
Boshoff, Priscilla |
author_facet |
Boshoff, Priscilla |
author_role |
author |
dc.contributor.author.fl_str_mv |
Boshoff, Priscilla |
dc.subject.por.fl_str_mv |
coloniality; Daily Sun; gender; postfeminism; South Africa; tabloid |
topic |
coloniality; Daily Sun; gender; postfeminism; South Africa; tabloid |
description |
Zodwa Wabantu, a South African celebrity recently made popular by the Daily Sun, a local tabloid newspaper, is notorious as an older working-class woman who fearlessly challenges social norms of feminine respectability and beauty. Her assertion of sexual autonomy and her forays into self-surveillance and body-modification, mediated by the Daily Sun and other tabloid and social media platforms, could be read as a local iteration of a global postfeminist subjectivity. However, the widespread social opprobrium she faces must be accounted for: Using Connell’s model of the gender order together with a coloniality frame, I argue that northern critiques of postfeminism omit to consider the forms of patriarchy established by colonialism in southern locales such as South Africa. The local patriarchal gender order, made visible within the tabloid reportage, provides the context within which the meaning of Zodwa Wabanu’s contemporary postfeminist identity is constructed. I examine a range of Zodwa Wabantu’s (self)representations in Daily Sun and other digital media in the light of this context, and conclude that a close examination of the local gender order assists in understanding the limits of postfeminism’s hegemony. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-03-23 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v9i2.3830 oai:ojs.cogitatiopress.com:article/3830 |
url |
https://doi.org/10.17645/mac.v9i2.3830 |
identifier_str_mv |
oai:ojs.cogitatiopress.com:article/3830 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/3830 https://doi.org/10.17645/mac.v9i2.3830 https://www.cogitatiopress.com/mediaandcommunication/article/view/3830/3830 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Priscilla Boshoff http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Priscilla Boshoff http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio |
publisher.none.fl_str_mv |
Cogitatio |
dc.source.none.fl_str_mv |
Media and Communication; Vol 9, No 2 (2021): Gender and Media: Recent Trends in Theory, Methodology and Research Subjects; 52-30 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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