Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/138604 |
Resumo: | Where to go out tonight? This is the question that Xceed, a Spanish night life market place start up, works to answer. After seven years of connecting clubbers with clubs, festivals, and event organizers all over the world, Xceed is expanding its platform to the global directory of bars and lounges. The following start up consultancy project aimed precisely to delineate a business plan for the company’s new vertical. In the present paper, the focus will lie on doing an analysis of the internal and external environment that might influence Xceed’s business, as well as building a customer value proposition through qualitative and quantitative data analysis that assessed the desirability from potential users. The conducted research showed that, an exclusive double-sided bars and lounges marketplace, targeting high-end clients, might be winning strategy for Xceed. |
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Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating valueMarketingEntreprenerueshipBusiness strategyManagementNightlifeDomínio/Área Científica::Ciências Sociais::Economia e GestãoWhere to go out tonight? This is the question that Xceed, a Spanish night life market place start up, works to answer. After seven years of connecting clubbers with clubs, festivals, and event organizers all over the world, Xceed is expanding its platform to the global directory of bars and lounges. The following start up consultancy project aimed precisely to delineate a business plan for the company’s new vertical. In the present paper, the focus will lie on doing an analysis of the internal and external environment that might influence Xceed’s business, as well as building a customer value proposition through qualitative and quantitative data analysis that assessed the desirability from potential users. The conducted research showed that, an exclusive double-sided bars and lounges marketplace, targeting high-end clients, might be winning strategy for Xceed.Major, Euclides Filipe FerreiraRUNRodrigues, Gonçalo Pereira2022-05-25T10:52:21Z2022-01-172021-12-172022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138604TID:202974820enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:15:53Zoai:run.unl.pt:10362/138604Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:08.780125Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value |
title |
Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value |
spellingShingle |
Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value Rodrigues, Gonçalo Pereira Marketing Entreprenerueship Business strategy Management Nightlife Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value |
title_full |
Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value |
title_fullStr |
Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value |
title_full_unstemmed |
Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value |
title_sort |
Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value |
author |
Rodrigues, Gonçalo Pereira |
author_facet |
Rodrigues, Gonçalo Pereira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Major, Euclides Filipe Ferreira RUN |
dc.contributor.author.fl_str_mv |
Rodrigues, Gonçalo Pereira |
dc.subject.por.fl_str_mv |
Marketing Entreprenerueship Business strategy Management Nightlife Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Marketing Entreprenerueship Business strategy Management Nightlife Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Where to go out tonight? This is the question that Xceed, a Spanish night life market place start up, works to answer. After seven years of connecting clubbers with clubs, festivals, and event organizers all over the world, Xceed is expanding its platform to the global directory of bars and lounges. The following start up consultancy project aimed precisely to delineate a business plan for the company’s new vertical. In the present paper, the focus will lie on doing an analysis of the internal and external environment that might influence Xceed’s business, as well as building a customer value proposition through qualitative and quantitative data analysis that assessed the desirability from potential users. The conducted research showed that, an exclusive double-sided bars and lounges marketplace, targeting high-end clients, might be winning strategy for Xceed. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-17 2022-05-25T10:52:21Z 2022-01-17 2022-01-17T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/138604 TID:202974820 |
url |
http://hdl.handle.net/10362/138604 |
identifier_str_mv |
TID:202974820 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138090994892800 |