Mummy influencers and professional sharenting
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10437/11887 |
Resumo: | Sharenting (sharing parenting on social media) has become a widespread activity, and some of those parents become family influencers. Female influencers have been on the rise, partly as an alternative to the precariousness of the job market. This article presents a qualitative study on 11 Portuguese mummy and family influencers, analysing social media content observed throughout 2.5 years, as well as media discourses on them. It focuses on how these female content creators portray parenting and family, work–life balance as an influencer and their boundaries for privacy and intimacy. It demonstrates how prominent mummy influencers reproduce a neoliberal ethos which favours an individual management of reconciling motherhood and a career in the context of post-austerity and precarity, through an emotional discourse that promotes relatability with the audience, converted into an essentially consumerist agenda. |
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Mummy influencers and professional sharentingCOMUNICAÇÃOREDES SOCIAIS NFLUENCERSFAMÍLIAMATERNIDADEMULHERESEMPREENDEDORISMOAUTOCUIDADOCOMMUNICATION SOCIAL NETWORKSINFLUENCERSFAMILYMATERNITYWOMENENTREPRENEURSHIPSELF-CARESharenting (sharing parenting on social media) has become a widespread activity, and some of those parents become family influencers. Female influencers have been on the rise, partly as an alternative to the precariousness of the job market. This article presents a qualitative study on 11 Portuguese mummy and family influencers, analysing social media content observed throughout 2.5 years, as well as media discourses on them. It focuses on how these female content creators portray parenting and family, work–life balance as an influencer and their boundaries for privacy and intimacy. It demonstrates how prominent mummy influencers reproduce a neoliberal ethos which favours an individual management of reconciling motherhood and a career in the context of post-austerity and precarity, through an emotional discourse that promotes relatability with the audience, converted into an essentially consumerist agenda.2021-04-22T10:40:37Z2021-01-01T00:00:00Z2021info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10437/11887eng1460-3551Jorge, Ana Margarida Ferreira RatoMarôpo, LidiaCoelho, Ana MargaridaNovello, Liainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-09T14:05:15Zoai:recil.ensinolusofona.pt:10437/11887Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:13:03.192840Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Mummy influencers and professional sharenting |
title |
Mummy influencers and professional sharenting |
spellingShingle |
Mummy influencers and professional sharenting Jorge, Ana Margarida Ferreira Rato COMUNICAÇÃO REDES SOCIAIS NFLUENCERS FAMÍLIA MATERNIDADE MULHERES EMPREENDEDORISMO AUTOCUIDADO COMMUNICATION SOCIAL NETWORKS INFLUENCERS FAMILY MATERNITY WOMEN ENTREPRENEURSHIP SELF-CARE |
title_short |
Mummy influencers and professional sharenting |
title_full |
Mummy influencers and professional sharenting |
title_fullStr |
Mummy influencers and professional sharenting |
title_full_unstemmed |
Mummy influencers and professional sharenting |
title_sort |
Mummy influencers and professional sharenting |
author |
Jorge, Ana Margarida Ferreira Rato |
author_facet |
Jorge, Ana Margarida Ferreira Rato Marôpo, Lidia Coelho, Ana Margarida Novello, Lia |
author_role |
author |
author2 |
Marôpo, Lidia Coelho, Ana Margarida Novello, Lia |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Jorge, Ana Margarida Ferreira Rato Marôpo, Lidia Coelho, Ana Margarida Novello, Lia |
dc.subject.por.fl_str_mv |
COMUNICAÇÃO REDES SOCIAIS NFLUENCERS FAMÍLIA MATERNIDADE MULHERES EMPREENDEDORISMO AUTOCUIDADO COMMUNICATION SOCIAL NETWORKS INFLUENCERS FAMILY MATERNITY WOMEN ENTREPRENEURSHIP SELF-CARE |
topic |
COMUNICAÇÃO REDES SOCIAIS NFLUENCERS FAMÍLIA MATERNIDADE MULHERES EMPREENDEDORISMO AUTOCUIDADO COMMUNICATION SOCIAL NETWORKS INFLUENCERS FAMILY MATERNITY WOMEN ENTREPRENEURSHIP SELF-CARE |
description |
Sharenting (sharing parenting on social media) has become a widespread activity, and some of those parents become family influencers. Female influencers have been on the rise, partly as an alternative to the precariousness of the job market. This article presents a qualitative study on 11 Portuguese mummy and family influencers, analysing social media content observed throughout 2.5 years, as well as media discourses on them. It focuses on how these female content creators portray parenting and family, work–life balance as an influencer and their boundaries for privacy and intimacy. It demonstrates how prominent mummy influencers reproduce a neoliberal ethos which favours an individual management of reconciling motherhood and a career in the context of post-austerity and precarity, through an emotional discourse that promotes relatability with the audience, converted into an essentially consumerist agenda. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-04-22T10:40:37Z 2021-01-01T00:00:00Z 2021 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10437/11887 |
url |
http://hdl.handle.net/10437/11887 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1460-3551 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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