The Impact of Covid-19 on Tourism and Hotel Management

• Autor(a) principal: Sánchez, Mary
• Data de Publicação: 2021
• Outros Autores: Sousa, Bruno
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/11110/2128
• topic: Tourism; covid-19; Marketing; Hotel Management

The present research has as main objective to identify the impact of COVID-19 in the management of tourism and hospitality in Portugal. In this sense, the study presents itself as a documentary research, based on materials and consolidated studies. With the development of the study, the results pointed to a negative impact of the pandemic on the tourism and hospitality trade, since it was on the rise in previous years. The closure of the social sectors made direct access to tourist regions unfeasible, reducing the number of reservations in lodging services. The surveys indicated two types of impacts caused by the pandemic: a negative one, with a high rate of closed hotels and branches of tourism; the rising unemployment rate and the fall in the economy and income of hotels and tourist attractions. As a positive impact, it was observed that companies needed to seek innovation, reinventing their practices and strategies, in order to bring a new model of tourism, capable of attracting guests to their regions. This research aims to further develop the understanding of the marketing involvement for tourism business in a (post) pandemic world. Implications for future research are also presented.