Innovative business plan: Portugal as the destination for the Chinese tourist

• Autor(a) principal: Jingyan Pan
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/19105
• topic: Business plan; Chinese customer behavior; Oriented tourism route; Portugal tourism; Business plan; Chinese customer behavior; Oriented tourism route

Portugal has made in terms of visibility and prestige as a quality destination. Through the China and Portugal government´s communication and business contacts， Portugal´s tourism for Chinese is more popular nowadays. Tourism trends for Chinese are rapidly changing nowadays. According to Chinese demand in Portugal tourism, based on the Chinese customer behavior, this business plan explores the tourism demand, make improvements for respective parts, innovate the tourism route, focus on an oriented tourism route for Chinese customers. More choice, more interesting. In order to shape a better business program, we analyze through the external and internal environment with a lot of Chinese behaviour and customer behaviour literature support, to gives customer a new concept of tourism route and promotes the Portugal tourism awareness, and also give Northeast of Chinese a new travel destination. So, this business plan aims to innovate the tourism route by the trend of tourism, to be recognized as the Portuguese best tourist route choice for Chinese. Let tourists have a brand recognition and professional service during the trip. Promotes the service quality and increase the degree of customer satisfaction.