Philip Morris international delivering a smoke-free future - becoming a more health-conscious company with limited marketing channels and consumer mistrust

Detalhes bibliográficos
Autor(a) principal: Sousa, João Pedro Macedo De
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138439
Resumo: The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s (PMI) mission of delivering a smoke-free future. The case study presents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential to be less harmful than conventional cigarettes. The evaluation report analyses and provides recommendations for PMI’s main challenges: widespread mistrust from stakeholders and lack of awareness for IQOS. The teaching note focuses on PMI’s vision of becoming a health and wellness company, while at the same time needing to navigate through limited communication channels and the mistrust of consumers.
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spelling Philip Morris international delivering a smoke-free future - becoming a more health-conscious company with limited marketing channels and consumer mistrustInternational businessStrategyMarketingSustainabilitySocial impactSdgPrivate sectorTobacco industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s (PMI) mission of delivering a smoke-free future. The case study presents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential to be less harmful than conventional cigarettes. The evaluation report analyses and provides recommendations for PMI’s main challenges: widespread mistrust from stakeholders and lack of awareness for IQOS. The teaching note focuses on PMI’s vision of becoming a health and wellness company, while at the same time needing to navigate through limited communication channels and the mistrust of consumers.Traça, Daniel Abel Monteiro PalharesOliveira, Vitorino Alberto MelloPortas, Paulo Sacadura CabralRUNSousa, João Pedro Macedo De2022-05-23T15:29:34Z2022-01-112021-12-172022-01-11T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138439TID:202973824enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:15:40Zoai:run.unl.pt:10362/138439Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:04.969866Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Philip Morris international delivering a smoke-free future - becoming a more health-conscious company with limited marketing channels and consumer mistrust
title Philip Morris international delivering a smoke-free future - becoming a more health-conscious company with limited marketing channels and consumer mistrust
spellingShingle Philip Morris international delivering a smoke-free future - becoming a more health-conscious company with limited marketing channels and consumer mistrust
Sousa, João Pedro Macedo De
International business
Strategy
Marketing
Sustainability
Social impact
Sdg
Private sector
Tobacco industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Philip Morris international delivering a smoke-free future - becoming a more health-conscious company with limited marketing channels and consumer mistrust
title_full Philip Morris international delivering a smoke-free future - becoming a more health-conscious company with limited marketing channels and consumer mistrust
title_fullStr Philip Morris international delivering a smoke-free future - becoming a more health-conscious company with limited marketing channels and consumer mistrust
title_full_unstemmed Philip Morris international delivering a smoke-free future - becoming a more health-conscious company with limited marketing channels and consumer mistrust
title_sort Philip Morris international delivering a smoke-free future - becoming a more health-conscious company with limited marketing channels and consumer mistrust
author Sousa, João Pedro Macedo De
author_facet Sousa, João Pedro Macedo De
author_role author
dc.contributor.none.fl_str_mv Traça, Daniel Abel Monteiro Palhares
Oliveira, Vitorino Alberto Mello
Portas, Paulo Sacadura Cabral
RUN
dc.contributor.author.fl_str_mv Sousa, João Pedro Macedo De
dc.subject.por.fl_str_mv International business
Strategy
Marketing
Sustainability
Social impact
Sdg
Private sector
Tobacco industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International business
Strategy
Marketing
Sustainability
Social impact
Sdg
Private sector
Tobacco industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s (PMI) mission of delivering a smoke-free future. The case study presents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential to be less harmful than conventional cigarettes. The evaluation report analyses and provides recommendations for PMI’s main challenges: widespread mistrust from stakeholders and lack of awareness for IQOS. The teaching note focuses on PMI’s vision of becoming a health and wellness company, while at the same time needing to navigate through limited communication channels and the mistrust of consumers.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-05-23T15:29:34Z
2022-01-11
2022-01-11T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138439
TID:202973824
url http://hdl.handle.net/10362/138439
identifier_str_mv TID:202973824
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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