Relevance of the State in the Combat of Entrepreneur Practices of Greenwashing and Bluewashing in Consumer Relationships

Detalhes bibliográficos
Autor(a) principal: Verbicaro, Dennis
Data de Publicação: 2021
Outros Autores: Silva, Luíza Tuma da Ponte, Simões, Sandro Alex
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Jurídica Cesumar - Mestrado (Online)
Texto Completo: https://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/9338
Resumo: Current paper demonstrates that consumerism in current society, although constrained by ethics and moral values consolidated in entrepreneur social responsibility, still has extremely harmful practices for consumers. Greenwashing and blue-washing publicity techniques are revealed to show that the enterprise, besides selling products and services, allegedly has a social commitment with environmental and social causes. However, one perceives that in practice several entrepreneur activities do not comply with what they actually do and they cover up abusive practices. Harmful publicity should be impaired by the state. It is an exploratory and qualitative research, with a bibliographical and documentary survey. Results show that, in spite of protective norms on human rights, present laws are insufficient to punish enterprises which violate human rights through false social marketing.
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spelling Relevance of the State in the Combat of Entrepreneur Practices of Greenwashing and Bluewashing in Consumer RelationshipsLa Relevancia de la Actuación Estatal en el Combate a las Prácticas Empresariales de Greenwashing y Bluewashing en las Relaciones de ConsumoA Relevância da Atuação Estatal no Combate às Práticas Empresariais de Greenwashing e Bluewashing nas Relações de Consumo Blue-washingConsumerismStateGreenwashingEntrepreneur social responsibilityConsumerism; Corporate social responsibility; Greenwashing; Bluewashing; State.BluewashingConsumismoEstadoGreenwashingResponsabilidad social empresarialConsumismo; Responsabilidad social empresarial; Greenwashing; Bluewashing; Estado.BluewashingConsumismoEstadoGreenwashingResponsabilidade social empresarialConsumismo; Responsabilidade social empresarial; Greenwashing; Bluewashing; EstadoCurrent paper demonstrates that consumerism in current society, although constrained by ethics and moral values consolidated in entrepreneur social responsibility, still has extremely harmful practices for consumers. Greenwashing and blue-washing publicity techniques are revealed to show that the enterprise, besides selling products and services, allegedly has a social commitment with environmental and social causes. However, one perceives that in practice several entrepreneur activities do not comply with what they actually do and they cover up abusive practices. Harmful publicity should be impaired by the state. It is an exploratory and qualitative research, with a bibliographical and documentary survey. Results show that, in spite of protective norms on human rights, present laws are insufficient to punish enterprises which violate human rights through false social marketing. En el artículo se tiene por objetivo demostrar que el consumismo en la sociedad contemporánea, aunque tenga sufrido influencia de la ética y de los valores morales consolidados en la responsabilidad social empresarial, sigue con prácticas extremamente dañosas al consumidor. En ese contexto, se presentan las técnicas publicitarias greenwashing y bluewashing, las cuales utilizan anuncios para demostrar que la empresa, además de vender productos y servicios, supuestamente también detienen comprometimiento social con causas ambientales y sociales. En la práctica, se percebe que diversas operaciones empresariales no están de acuerdo con esta realidad, al contrario, encubren prácticas abusivas. Luego, la publicación de publicidad engañosa debe ser cohibida por el Estado. Metodológicamente, la investigación es exploratoria y de abordaje cualitativo, tiene la búsqueda bibliográfica y documental como procedimientos adoptados. Una de las principales conclusiones presentadas de que, pesa existir normas de protección de los derechos humanos, estas se muestran insuficientes para sancionar as empresas violadoras de derechos humanos por intermedio del falso marketing social.O artigo tem por objetivo demonstrar que o consumismo na sociedade contemporânea, embora tenha sofrido influência da ética e dos valores morais consolidados na responsabilidade social empresarial, permanece com práticas extremamente nocivas ao consumidor. Nesse contexto, são apresentadas as técnicas publicitárias greenwashing e bluewashing, as quais utilizam anúncios para demonstrar que a empresa, além de vender produtos e serviços, supostamente também detém comprometimento social com causas ambientais e sociais. Na prática, percebe-se que diversas operações empresariais não condizem com esta realidade, pelo contrário, encobrem práticas abusivas. Logo, a veiculação de publicidade enganosa deve ser coibida pelo Estado. Metodologicamente, a pesquisa é exploratória e de abordagem qualitativa, tendo o levantamento bibliográfico e documental como procedimentos adotados. Uma das principais conclusões apresentadas é que, apesar de existirem normas protetivas dos direitos humanos, estas se mostram insuficientes para sancionar as empresas violadoras de direitos humanos por meio do falso marketing social.Universidade Cesumar - UniCesumar2021-04-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesTEXTOapplication/pdfhttps://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/933810.17765/2176-9184.2021v21n1p61-80Revista Jurídica Cesumar - Mestrado; v. 21 n. 1 (2021): jan./abr.; 61-802176-91841677-6402reponame:Revista Jurídica Cesumar - Mestrado (Online)instname:Centro Universitário de Maringá (UNICESUMAR)instacron:UNICESUporhttps://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/9338/6636Verbicaro, DennisSilva, Luíza Tuma da Ponte Simões, Sandro Alexinfo:eu-repo/semantics/openAccess2022-06-30T20:17:47Zoai:ojs.pkp.sfu.ca:article/9338Revistahttp://periodicos.unicesumar.edu.br/index.php/revjuridicaPRIhttp://periodicos.unicesumar.edu.br/index.php/revjuridica/oai||naep@unicesumar.edu.br2176-91841677-6402opendoar:2022-06-30T20:17:47Revista Jurídica Cesumar - Mestrado (Online) - Centro Universitário de Maringá (UNICESUMAR)false
dc.title.none.fl_str_mv Relevance of the State in the Combat of Entrepreneur Practices of Greenwashing and Bluewashing in Consumer Relationships
La Relevancia de la Actuación Estatal en el Combate a las Prácticas Empresariales de Greenwashing y Bluewashing en las Relaciones de Consumo
A Relevância da Atuação Estatal no Combate às Práticas Empresariais de Greenwashing e Bluewashing nas Relações de Consumo
title Relevance of the State in the Combat of Entrepreneur Practices of Greenwashing and Bluewashing in Consumer Relationships
spellingShingle Relevance of the State in the Combat of Entrepreneur Practices of Greenwashing and Bluewashing in Consumer Relationships
Verbicaro, Dennis
Blue-washing
Consumerism
State
Greenwashing
Entrepreneur social responsibility
Consumerism; Corporate social responsibility; Greenwashing; Bluewashing; State.
Bluewashing
Consumismo
Estado
Greenwashing
Responsabilidad social empresarial
Consumismo; Responsabilidad social empresarial; Greenwashing; Bluewashing; Estado.
Bluewashing
Consumismo
Estado
Greenwashing
Responsabilidade social empresarial
Consumismo; Responsabilidade social empresarial; Greenwashing; Bluewashing; Estado
title_short Relevance of the State in the Combat of Entrepreneur Practices of Greenwashing and Bluewashing in Consumer Relationships
title_full Relevance of the State in the Combat of Entrepreneur Practices of Greenwashing and Bluewashing in Consumer Relationships
title_fullStr Relevance of the State in the Combat of Entrepreneur Practices of Greenwashing and Bluewashing in Consumer Relationships
title_full_unstemmed Relevance of the State in the Combat of Entrepreneur Practices of Greenwashing and Bluewashing in Consumer Relationships
title_sort Relevance of the State in the Combat of Entrepreneur Practices of Greenwashing and Bluewashing in Consumer Relationships
author Verbicaro, Dennis
author_facet Verbicaro, Dennis
Silva, Luíza Tuma da Ponte
Simões, Sandro Alex
author_role author
author2 Silva, Luíza Tuma da Ponte
Simões, Sandro Alex
author2_role author
author
dc.contributor.author.fl_str_mv Verbicaro, Dennis
Silva, Luíza Tuma da Ponte
Simões, Sandro Alex
dc.subject.por.fl_str_mv Blue-washing
Consumerism
State
Greenwashing
Entrepreneur social responsibility
Consumerism; Corporate social responsibility; Greenwashing; Bluewashing; State.
Bluewashing
Consumismo
Estado
Greenwashing
Responsabilidad social empresarial
Consumismo; Responsabilidad social empresarial; Greenwashing; Bluewashing; Estado.
Bluewashing
Consumismo
Estado
Greenwashing
Responsabilidade social empresarial
Consumismo; Responsabilidade social empresarial; Greenwashing; Bluewashing; Estado
topic Blue-washing
Consumerism
State
Greenwashing
Entrepreneur social responsibility
Consumerism; Corporate social responsibility; Greenwashing; Bluewashing; State.
Bluewashing
Consumismo
Estado
Greenwashing
Responsabilidad social empresarial
Consumismo; Responsabilidad social empresarial; Greenwashing; Bluewashing; Estado.
Bluewashing
Consumismo
Estado
Greenwashing
Responsabilidade social empresarial
Consumismo; Responsabilidade social empresarial; Greenwashing; Bluewashing; Estado
description Current paper demonstrates that consumerism in current society, although constrained by ethics and moral values consolidated in entrepreneur social responsibility, still has extremely harmful practices for consumers. Greenwashing and blue-washing publicity techniques are revealed to show that the enterprise, besides selling products and services, allegedly has a social commitment with environmental and social causes. However, one perceives that in practice several entrepreneur activities do not comply with what they actually do and they cover up abusive practices. Harmful publicity should be impaired by the state. It is an exploratory and qualitative research, with a bibliographical and documentary survey. Results show that, in spite of protective norms on human rights, present laws are insufficient to punish enterprises which violate human rights through false social marketing.
publishDate 2021
dc.date.none.fl_str_mv 2021-04-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
TEXTO
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/9338
10.17765/2176-9184.2021v21n1p61-80
url https://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/9338
identifier_str_mv 10.17765/2176-9184.2021v21n1p61-80
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/9338/6636
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Cesumar - UniCesumar
publisher.none.fl_str_mv Universidade Cesumar - UniCesumar
dc.source.none.fl_str_mv Revista Jurídica Cesumar - Mestrado; v. 21 n. 1 (2021): jan./abr.; 61-80
2176-9184
1677-6402
reponame:Revista Jurídica Cesumar - Mestrado (Online)
instname:Centro Universitário de Maringá (UNICESUMAR)
instacron:UNICESU
instname_str Centro Universitário de Maringá (UNICESUMAR)
instacron_str UNICESU
institution UNICESU
reponame_str Revista Jurídica Cesumar - Mestrado (Online)
collection Revista Jurídica Cesumar - Mestrado (Online)
repository.name.fl_str_mv Revista Jurídica Cesumar - Mestrado (Online) - Centro Universitário de Maringá (UNICESUMAR)
repository.mail.fl_str_mv ||naep@unicesumar.edu.br
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