The development of visual identity focusing in social inclusion and culture’s valuation through collectivity

Detalhes bibliográficos
Autor(a) principal: de Oliveira Junior, Adilson Gonzales
Data de Publicação: 2019
Outros Autores: Carrara Domiciano, Cassia L.
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.34624/etd.v0i2.1942
Resumo: This article evidences the possibilities of social inclusion presented by collaborative methodologies applied to Visual Identity projects that value the collectivity and the culture of a people or place. For that, a theoretical review was developed to present the current challenges of design, as well as the methodologies that value the human being and that are developed in a collective way, in order to offer socially inclusive solutions. Having as reference the visual identity project developed for the city of Porto (Portugal), the paper indicated that through design is possible to reach socially inclusive results that value the culture and create a sense of collective belonging.
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spelling The development of visual identity focusing in social inclusion and culture’s valuation through collectivityA criação de identidade visual com foco na inclusão social e valorização da cultura através da coletividadeThis article evidences the possibilities of social inclusion presented by collaborative methodologies applied to Visual Identity projects that value the collectivity and the culture of a people or place. For that, a theoretical review was developed to present the current challenges of design, as well as the methodologies that value the human being and that are developed in a collective way, in order to offer socially inclusive solutions. Having as reference the visual identity project developed for the city of Porto (Portugal), the paper indicated that through design is possible to reach socially inclusive results that value the culture and create a sense of collective belonging.Este artigo evidencia as possibilidades de inclusão social apresentadas por metodologias colaborativas aplicadas a projetos de Identidade Visual que valorizem a coletividade e cultura de um povo ou local. Para isso, foi feito um levantamento teórico com objetivo de apresentar os desafios atuais do design, bem como as metodologias que valorizam o ser humano e são desenvolvidas de forma coletiva para que possam oferecer soluções socialmente inclusivas. Tendo como referência o projeto de identidade visual desenvolvido para cidade do Porto (Portugal), constatou-se que é possível, através do design, alcançarresultados que sejam socialmente inclusivos, que valorizem a cultura e criem um senso de pertencimento coletivo.UA Editora2019-04-15T00:00:00Zjournal articlejournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/etd.v0i2.1942oai:proa.ua.pt:article/1942Revista dos encontros internacionais Ergotrip Design; No 2 (2017); 70-77Revista dos encontros internacionais Ergotrip Design; Núm. 2 (2017); 70-77Revista dos encontros internacionais Ergotrip Design; n.º 2 (2017); 70-772183-928Xreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/ergotripdesign/article/view/1942https://doi.org/10.34624/etd.v0i2.1942https://proa.ua.pt/index.php/ergotripdesign/article/view/1942/1540https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessde Oliveira Junior, Adilson GonzalesCarrara Domiciano, Cassia L.2022-09-22T10:11:27Zoai:proa.ua.pt:article/1942Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:56:47.447836Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The development of visual identity focusing in social inclusion and culture’s valuation through collectivity
A criação de identidade visual com foco na inclusão social e valorização da cultura através da coletividade
title The development of visual identity focusing in social inclusion and culture’s valuation through collectivity
spellingShingle The development of visual identity focusing in social inclusion and culture’s valuation through collectivity
de Oliveira Junior, Adilson Gonzales
title_short The development of visual identity focusing in social inclusion and culture’s valuation through collectivity
title_full The development of visual identity focusing in social inclusion and culture’s valuation through collectivity
title_fullStr The development of visual identity focusing in social inclusion and culture’s valuation through collectivity
title_full_unstemmed The development of visual identity focusing in social inclusion and culture’s valuation through collectivity
title_sort The development of visual identity focusing in social inclusion and culture’s valuation through collectivity
author de Oliveira Junior, Adilson Gonzales
author_facet de Oliveira Junior, Adilson Gonzales
Carrara Domiciano, Cassia L.
author_role author
author2 Carrara Domiciano, Cassia L.
author2_role author
dc.contributor.author.fl_str_mv de Oliveira Junior, Adilson Gonzales
Carrara Domiciano, Cassia L.
description This article evidences the possibilities of social inclusion presented by collaborative methodologies applied to Visual Identity projects that value the collectivity and the culture of a people or place. For that, a theoretical review was developed to present the current challenges of design, as well as the methodologies that value the human being and that are developed in a collective way, in order to offer socially inclusive solutions. Having as reference the visual identity project developed for the city of Porto (Portugal), the paper indicated that through design is possible to reach socially inclusive results that value the culture and create a sense of collective belonging.
publishDate 2019
dc.date.none.fl_str_mv 2019-04-15T00:00:00Z
dc.type.driver.fl_str_mv journal article
journal article
journal article
info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.34624/etd.v0i2.1942
oai:proa.ua.pt:article/1942
url https://doi.org/10.34624/etd.v0i2.1942
identifier_str_mv oai:proa.ua.pt:article/1942
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://proa.ua.pt/index.php/ergotripdesign/article/view/1942
https://doi.org/10.34624/etd.v0i2.1942
https://proa.ua.pt/index.php/ergotripdesign/article/view/1942/1540
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UA Editora
publisher.none.fl_str_mv UA Editora
dc.source.none.fl_str_mv Revista dos encontros internacionais Ergotrip Design; No 2 (2017); 70-77
Revista dos encontros internacionais Ergotrip Design; Núm. 2 (2017); 70-77
Revista dos encontros internacionais Ergotrip Design; n.º 2 (2017); 70-77
2183-928X
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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