Influence and Interference: Combining two affective priming paradigms

Detalhes bibliográficos
Autor(a) principal: Prada, Marília
Data de Publicação: 2008
Outros Autores: Garcia-Marques, Teresa
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.17575/rpsicol.v22i2.348
Resumo: In this paper, we investigate affective priming phenomenon (impact of a previously activated valence in subsequent processing) by contrasting two of the main experimental paradigms used in this domain: interference and influence paradigms. In two experiments, data referring both to the evaluative response bias and response times were analyzed. Experiment 1 demonstrates that the presentation of a valenced prime-word facilitates (interferes) processing of a subsequent congruent (incongruent) stimulus. The analysis considering the type of response given by the participants reveals a higher number of errors for incongruent trials. Experiment 2 demonstrates an influence effect given that judgments of target-images portraying neutral objects are influenced in the direction of the valence activated by the primes. Response time analysis in this paradigm revealed faster responses by the primes. Advantages and disadvantages associated in both types of paradigms are discussed considering their relevance to affective priming effect and their applicability as attitudes implicit measures. DOI: http://dx.doi.org/10.17575/rpsicol.v22i2.348
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spelling Influence and Interference: Combining two affective priming paradigmsInfluência e interferência: cruzando dois paradigmas de primação afectiva-In this paper, we investigate affective priming phenomenon (impact of a previously activated valence in subsequent processing) by contrasting two of the main experimental paradigms used in this domain: interference and influence paradigms. In two experiments, data referring both to the evaluative response bias and response times were analyzed. Experiment 1 demonstrates that the presentation of a valenced prime-word facilitates (interferes) processing of a subsequent congruent (incongruent) stimulus. The analysis considering the type of response given by the participants reveals a higher number of errors for incongruent trials. Experiment 2 demonstrates an influence effect given that judgments of target-images portraying neutral objects are influenced in the direction of the valence activated by the primes. Response time analysis in this paradigm revealed faster responses by the primes. Advantages and disadvantages associated in both types of paradigms are discussed considering their relevance to affective priming effect and their applicability as attitudes implicit measures. DOI: http://dx.doi.org/10.17575/rpsicol.v22i2.348Neste artigo focamos o fenómeno de primação afectiva (impacto de activação prévia de valência afectiva em processamento subsequente), contrastando dois dos princopais paradigmas experimentais que lhe dão suporte: interferência e influência. Em dois experimentos, analisamos os dados relativos ao enviesamento de resposta avaliativa e aos tempos de reacção. O Experimento 1 mostra que a apresentação de uma palavra valenciada facilita (interfere) respostas subsequentes congruentes (incongruentes). Analisando também o tipo de resposta dada pelos participantes, verificou-se um maior número de erros nos ensaios incongruentes. O Experimento 2 demonstra o efeito da influência em que imagens-primo induzem julgamentos  avaliativos de alvos, previamente neutros, congruentes com a sua valência. O estudo dos tempos de reacção neste paradigma revelou que primos negativos induziam maior rapidez de resposta. Vantagens e desvantagens de ambos os paradigmas são discutidas relativamente à sua relevância para o efeito de primação e para assua aplicabilidade enquanto medidas implícitas de atitudes. DOI: http://dx.doi.org/10.17575/rpsicol.v22i2.348Associação Portuguesa de Psicologia2008-12-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17575/rpsicol.v22i2.348https://doi.org/10.17575/rpsicol.v22i2.348PSICOLOGIA; Vol. 22 No. 2 (2008); 87-108PSICOLOGIA; Vol. 22 N.º 2 (2008); 87-1082183-24710874-2049reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://revista.appsicologia.org/index.php/rpsicologia/article/view/348https://revista.appsicologia.org/index.php/rpsicologia/article/view/348/110Prada, MaríliaGarcia-Marques, Teresainfo:eu-repo/semantics/openAccess2023-11-09T12:49:27Zoai:oai.appsicologia.org:article/348Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:10:13.867184Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Influence and Interference: Combining two affective priming paradigms
Influência e interferência: cruzando dois paradigmas de primação afectiva
title Influence and Interference: Combining two affective priming paradigms
spellingShingle Influence and Interference: Combining two affective priming paradigms
Prada, Marília
-
title_short Influence and Interference: Combining two affective priming paradigms
title_full Influence and Interference: Combining two affective priming paradigms
title_fullStr Influence and Interference: Combining two affective priming paradigms
title_full_unstemmed Influence and Interference: Combining two affective priming paradigms
title_sort Influence and Interference: Combining two affective priming paradigms
author Prada, Marília
author_facet Prada, Marília
Garcia-Marques, Teresa
author_role author
author2 Garcia-Marques, Teresa
author2_role author
dc.contributor.author.fl_str_mv Prada, Marília
Garcia-Marques, Teresa
dc.subject.por.fl_str_mv -
topic -
description In this paper, we investigate affective priming phenomenon (impact of a previously activated valence in subsequent processing) by contrasting two of the main experimental paradigms used in this domain: interference and influence paradigms. In two experiments, data referring both to the evaluative response bias and response times were analyzed. Experiment 1 demonstrates that the presentation of a valenced prime-word facilitates (interferes) processing of a subsequent congruent (incongruent) stimulus. The analysis considering the type of response given by the participants reveals a higher number of errors for incongruent trials. Experiment 2 demonstrates an influence effect given that judgments of target-images portraying neutral objects are influenced in the direction of the valence activated by the primes. Response time analysis in this paradigm revealed faster responses by the primes. Advantages and disadvantages associated in both types of paradigms are discussed considering their relevance to affective priming effect and their applicability as attitudes implicit measures. DOI: http://dx.doi.org/10.17575/rpsicol.v22i2.348
publishDate 2008
dc.date.none.fl_str_mv 2008-12-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.17575/rpsicol.v22i2.348
https://doi.org/10.17575/rpsicol.v22i2.348
url https://doi.org/10.17575/rpsicol.v22i2.348
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revista.appsicologia.org/index.php/rpsicologia/article/view/348
https://revista.appsicologia.org/index.php/rpsicologia/article/view/348/110
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Portuguesa de Psicologia
publisher.none.fl_str_mv Associação Portuguesa de Psicologia
dc.source.none.fl_str_mv PSICOLOGIA; Vol. 22 No. 2 (2008); 87-108
PSICOLOGIA; Vol. 22 N.º 2 (2008); 87-108
2183-2471
0874-2049
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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