The apeles way: portuguese shoemakers are sticking to the shoes

Detalhes bibliográficos
Autor(a) principal: Sá, Jorge A. Vasconcellos e
Data de Publicação: 1993
Outros Autores: Especial, João N. C.
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.5/22643
Resumo: The story goes that a passing by shoemaker criticized a sandal in a painting by the famous Roman painter Apeles. He promptly changed it accordingly. However when the shoemaker began to criticize the rest of the painting, Apeles cutted short and advised the shoemaker: "ne sutor ultra crepidam", that is: Shoemaker, stick to the shoe. The overall strategy of the portuguese footwear industry can best be summarized by Apeles advice. Indeed, portuguese shoemakers are sticking to their "nitting" in four different ways: - First they do not diversify into other industries ; - Second they tend to specialize in a few segments; - Third they avoid vertical integration; and - Finally they concentrate in manufacturing, disregarding the marketing function.
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spelling The apeles way: portuguese shoemakers are sticking to the shoesIndustry ShoemakerStrategic ManagementMarketingPortugalThe story goes that a passing by shoemaker criticized a sandal in a painting by the famous Roman painter Apeles. He promptly changed it accordingly. However when the shoemaker began to criticize the rest of the painting, Apeles cutted short and advised the shoemaker: "ne sutor ultra crepidam", that is: Shoemaker, stick to the shoe. The overall strategy of the portuguese footwear industry can best be summarized by Apeles advice. Indeed, portuguese shoemakers are sticking to their "nitting" in four different ways: - First they do not diversify into other industries ; - Second they tend to specialize in a few segments; - Third they avoid vertical integration; and - Finally they concentrate in manufacturing, disregarding the marketing function.Repositório da Universidade de LisboaSá, Jorge A. Vasconcellos eEspecial, João N. C.2021-12-06T16:46:10Z19931993-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/22643porSá, Jorge Vasconcellos e; e João N. C. Especial . 1993. "The apeles way: portuguese shoemakers are sticking to the shoes". Instituto Superior de Economia e Gestão - DE Working papers nº 38 -1993/DEinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-06T14:52:10Zoai:www.repository.utl.pt:10400.5/22643Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:07:01.309732Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The apeles way: portuguese shoemakers are sticking to the shoes
title The apeles way: portuguese shoemakers are sticking to the shoes
spellingShingle The apeles way: portuguese shoemakers are sticking to the shoes
Sá, Jorge A. Vasconcellos e
Industry Shoemaker
Strategic Management
Marketing
Portugal
title_short The apeles way: portuguese shoemakers are sticking to the shoes
title_full The apeles way: portuguese shoemakers are sticking to the shoes
title_fullStr The apeles way: portuguese shoemakers are sticking to the shoes
title_full_unstemmed The apeles way: portuguese shoemakers are sticking to the shoes
title_sort The apeles way: portuguese shoemakers are sticking to the shoes
author Sá, Jorge A. Vasconcellos e
author_facet Sá, Jorge A. Vasconcellos e
Especial, João N. C.
author_role author
author2 Especial, João N. C.
author2_role author
dc.contributor.none.fl_str_mv Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Sá, Jorge A. Vasconcellos e
Especial, João N. C.
dc.subject.por.fl_str_mv Industry Shoemaker
Strategic Management
Marketing
Portugal
topic Industry Shoemaker
Strategic Management
Marketing
Portugal
description The story goes that a passing by shoemaker criticized a sandal in a painting by the famous Roman painter Apeles. He promptly changed it accordingly. However when the shoemaker began to criticize the rest of the painting, Apeles cutted short and advised the shoemaker: "ne sutor ultra crepidam", that is: Shoemaker, stick to the shoe. The overall strategy of the portuguese footwear industry can best be summarized by Apeles advice. Indeed, portuguese shoemakers are sticking to their "nitting" in four different ways: - First they do not diversify into other industries ; - Second they tend to specialize in a few segments; - Third they avoid vertical integration; and - Finally they concentrate in manufacturing, disregarding the marketing function.
publishDate 1993
dc.date.none.fl_str_mv 1993
1993-01-01T00:00:00Z
2021-12-06T16:46:10Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.5/22643
url http://hdl.handle.net/10400.5/22643
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv Sá, Jorge Vasconcellos e; e João N. C. Especial . 1993. "The apeles way: portuguese shoemakers are sticking to the shoes". Instituto Superior de Economia e Gestão - DE Working papers nº 38 -1993/DE
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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