The apeles way: portuguese shoemakers are sticking to the shoes
Autor(a) principal: | |
---|---|
Data de Publicação: | 1993 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.5/22643 |
Resumo: | The story goes that a passing by shoemaker criticized a sandal in a painting by the famous Roman painter Apeles. He promptly changed it accordingly. However when the shoemaker began to criticize the rest of the painting, Apeles cutted short and advised the shoemaker: "ne sutor ultra crepidam", that is: Shoemaker, stick to the shoe. The overall strategy of the portuguese footwear industry can best be summarized by Apeles advice. Indeed, portuguese shoemakers are sticking to their "nitting" in four different ways: - First they do not diversify into other industries ; - Second they tend to specialize in a few segments; - Third they avoid vertical integration; and - Finally they concentrate in manufacturing, disregarding the marketing function. |
id |
RCAP_9d8d9ac8e6494aa203e9bfa43baaa47a |
---|---|
oai_identifier_str |
oai:www.repository.utl.pt:10400.5/22643 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
The apeles way: portuguese shoemakers are sticking to the shoesIndustry ShoemakerStrategic ManagementMarketingPortugalThe story goes that a passing by shoemaker criticized a sandal in a painting by the famous Roman painter Apeles. He promptly changed it accordingly. However when the shoemaker began to criticize the rest of the painting, Apeles cutted short and advised the shoemaker: "ne sutor ultra crepidam", that is: Shoemaker, stick to the shoe. The overall strategy of the portuguese footwear industry can best be summarized by Apeles advice. Indeed, portuguese shoemakers are sticking to their "nitting" in four different ways: - First they do not diversify into other industries ; - Second they tend to specialize in a few segments; - Third they avoid vertical integration; and - Finally they concentrate in manufacturing, disregarding the marketing function.Repositório da Universidade de LisboaSá, Jorge A. Vasconcellos eEspecial, João N. C.2021-12-06T16:46:10Z19931993-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/22643porSá, Jorge Vasconcellos e; e João N. C. Especial . 1993. "The apeles way: portuguese shoemakers are sticking to the shoes". Instituto Superior de Economia e Gestão - DE Working papers nº 38 -1993/DEinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-06T14:52:10Zoai:www.repository.utl.pt:10400.5/22643Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:07:01.309732Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The apeles way: portuguese shoemakers are sticking to the shoes |
title |
The apeles way: portuguese shoemakers are sticking to the shoes |
spellingShingle |
The apeles way: portuguese shoemakers are sticking to the shoes Sá, Jorge A. Vasconcellos e Industry Shoemaker Strategic Management Marketing Portugal |
title_short |
The apeles way: portuguese shoemakers are sticking to the shoes |
title_full |
The apeles way: portuguese shoemakers are sticking to the shoes |
title_fullStr |
The apeles way: portuguese shoemakers are sticking to the shoes |
title_full_unstemmed |
The apeles way: portuguese shoemakers are sticking to the shoes |
title_sort |
The apeles way: portuguese shoemakers are sticking to the shoes |
author |
Sá, Jorge A. Vasconcellos e |
author_facet |
Sá, Jorge A. Vasconcellos e Especial, João N. C. |
author_role |
author |
author2 |
Especial, João N. C. |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Repositório da Universidade de Lisboa |
dc.contributor.author.fl_str_mv |
Sá, Jorge A. Vasconcellos e Especial, João N. C. |
dc.subject.por.fl_str_mv |
Industry Shoemaker Strategic Management Marketing Portugal |
topic |
Industry Shoemaker Strategic Management Marketing Portugal |
description |
The story goes that a passing by shoemaker criticized a sandal in a painting by the famous Roman painter Apeles. He promptly changed it accordingly. However when the shoemaker began to criticize the rest of the painting, Apeles cutted short and advised the shoemaker: "ne sutor ultra crepidam", that is: Shoemaker, stick to the shoe. The overall strategy of the portuguese footwear industry can best be summarized by Apeles advice. Indeed, portuguese shoemakers are sticking to their "nitting" in four different ways: - First they do not diversify into other industries ; - Second they tend to specialize in a few segments; - Third they avoid vertical integration; and - Finally they concentrate in manufacturing, disregarding the marketing function. |
publishDate |
1993 |
dc.date.none.fl_str_mv |
1993 1993-01-01T00:00:00Z 2021-12-06T16:46:10Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.5/22643 |
url |
http://hdl.handle.net/10400.5/22643 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
Sá, Jorge Vasconcellos e; e João N. C. Especial . 1993. "The apeles way: portuguese shoemakers are sticking to the shoes". Instituto Superior de Economia e Gestão - DE Working papers nº 38 -1993/DE |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799131163040677888 |