Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers

Detalhes bibliográficos
Autor(a) principal: Heřmanová, Marie
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.17645/mac.v10i4.5736
Resumo: The article analyses the proliferation of narratives about Covid-19 as an orchestrated political event among female lifestyle influencers on Czech Instagram. As the Covid-19 pandemic turned even the most basic everyday activities into politically loaded questions, the boundaries between lifestyle, domestic, and political content posted by influencers became increasingly blurred. The article explores this process of “politicisation of the domestic” with a focus on (a) the gendered character of influencer communities on Instagram, (b) the process of authority building within the newly politicised and gendered spaces, and (c) the post-socialist socio-political context of the Czech Republic that frames current political events by symbolic references to a totalitarian past. Empirically, the article builds on data collected using digital ethnography and ethnographic content analysis of selected Czech female lifestyle influencers’ Instagram profiles.
id RCAP_9de125c6befa5e218087d57368e1708c
oai_identifier_str oai:ojs.cogitatiopress.com:article/5736
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Politicisation of the Domestic: Populist Narratives About Covid-19 Among InfluencersCovid-19; Czech Republic; Instagram; political influencers; populism; social media influencersThe article analyses the proliferation of narratives about Covid-19 as an orchestrated political event among female lifestyle influencers on Czech Instagram. As the Covid-19 pandemic turned even the most basic everyday activities into politically loaded questions, the boundaries between lifestyle, domestic, and political content posted by influencers became increasingly blurred. The article explores this process of “politicisation of the domestic” with a focus on (a) the gendered character of influencer communities on Instagram, (b) the process of authority building within the newly politicised and gendered spaces, and (c) the post-socialist socio-political context of the Czech Republic that frames current political events by symbolic references to a totalitarian past. Empirically, the article builds on data collected using digital ethnography and ethnographic content analysis of selected Czech female lifestyle influencers’ Instagram profiles.Cogitatio2022-11-29info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v10i4.5736oai:ojs.cogitatiopress.com:article/5736Media and Communication; Vol 10, No 4 (2022): Online Communities and Populism; 180-1902183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/5736https://doi.org/10.17645/mac.v10i4.5736https://www.cogitatiopress.com/mediaandcommunication/article/view/5736/5736Copyright (c) 2022 Marie Heřmanováinfo:eu-repo/semantics/openAccessHeřmanová, Marie2022-12-20T10:58:50Zoai:ojs.cogitatiopress.com:article/5736Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:21:09.314665Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers
title Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers
spellingShingle Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers
Heřmanová, Marie
Covid-19; Czech Republic; Instagram; political influencers; populism; social media influencers
title_short Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers
title_full Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers
title_fullStr Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers
title_full_unstemmed Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers
title_sort Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers
author Heřmanová, Marie
author_facet Heřmanová, Marie
author_role author
dc.contributor.author.fl_str_mv Heřmanová, Marie
dc.subject.por.fl_str_mv Covid-19; Czech Republic; Instagram; political influencers; populism; social media influencers
topic Covid-19; Czech Republic; Instagram; political influencers; populism; social media influencers
description The article analyses the proliferation of narratives about Covid-19 as an orchestrated political event among female lifestyle influencers on Czech Instagram. As the Covid-19 pandemic turned even the most basic everyday activities into politically loaded questions, the boundaries between lifestyle, domestic, and political content posted by influencers became increasingly blurred. The article explores this process of “politicisation of the domestic” with a focus on (a) the gendered character of influencer communities on Instagram, (b) the process of authority building within the newly politicised and gendered spaces, and (c) the post-socialist socio-political context of the Czech Republic that frames current political events by symbolic references to a totalitarian past. Empirically, the article builds on data collected using digital ethnography and ethnographic content analysis of selected Czech female lifestyle influencers’ Instagram profiles.
publishDate 2022
dc.date.none.fl_str_mv 2022-11-29
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.17645/mac.v10i4.5736
oai:ojs.cogitatiopress.com:article/5736
url https://doi.org/10.17645/mac.v10i4.5736
identifier_str_mv oai:ojs.cogitatiopress.com:article/5736
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.cogitatiopress.com/mediaandcommunication/article/view/5736
https://doi.org/10.17645/mac.v10i4.5736
https://www.cogitatiopress.com/mediaandcommunication/article/view/5736/5736
dc.rights.driver.fl_str_mv Copyright (c) 2022 Marie Heřmanová
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Marie Heřmanová
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Cogitatio
publisher.none.fl_str_mv Cogitatio
dc.source.none.fl_str_mv Media and Communication; Vol 10, No 4 (2022): Online Communities and Populism; 180-190
2183-2439
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799130658723856384

Registros relacionados