Innovative strategies for Dott to grow in the Portuguese e-commerce market: an analysis of Dott´s consumer and changes in their online behaviour

• Autor(a) principal: Pereira, Catarina Silva
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/139184
• topic: Innovation; Technological innovation; Strategic analysis; Digital business; E-Commerce; Technology strategy; Consumer decision journey; Marketplace; Competition analysis; Portuguese market; Dott; Consumer buying behaviour; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The focus of this research project is to understand how the recentlyfounded marketplace, Dott, isperceivedby Portuguese consumers. To attain a better perception of the current status of Dott in the market a survey was conducted, where the main target is Portuguese consumers. The project presents ananalysis of Dott’s consumer and their behaviour. Additionally, to understand the external and internal environments a strategical analysis is also performed. The main objective of the study is to understand in which business units can Dott improve its performance and suggest innovative recommendations to praise the brand name on consumers’ choice.