How to create a relevant pool of users for Mobitto

Detalhes bibliográficos
Autor(a) principal: Sousa, Diana Isabel Almeida de
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11644
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling How to create a relevant pool of users for MobittoMobittoMobile loyalty appsCrowdsourcingGamificationA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsMobile phones have been facing enormous technological changes through the years, and people are nowadays completely dependent from them. With the boom of smartphones, a new mini-economy of mobile applications (apps) has been created. There is an enormous offer of these apps and for a diversity of purposes, from entertainment and games to apps that help people in daily tasks. Mobitto appeared with a new concept: a mobile app that rewards people by doing the things they like the most and allows them to build their own loyalty club. However, being a multi-sided platform, where there is a need of a relevant number of both users and businesses, in the beginning it is difficult to attract them as they are only interested when the other part is solid. This project will be focused on the users’ side and how to attract them into Mobitto, through initiatives that will increase the awareness of the brand and, in the long-term, initiatives that are crucial to engage the users acquired.NSBE - UNLSoeiro, Filipe CastroRUNSousa, Diana Isabel Almeida de2017-03-17T01:30:14Z2013-062013-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11644enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:14Zoai:run.unl.pt:10362/11644Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:26.785069Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to create a relevant pool of users for Mobitto
title How to create a relevant pool of users for Mobitto
spellingShingle How to create a relevant pool of users for Mobitto
Sousa, Diana Isabel Almeida de
Mobitto
Mobile loyalty apps
Crowdsourcing
Gamification
title_short How to create a relevant pool of users for Mobitto
title_full How to create a relevant pool of users for Mobitto
title_fullStr How to create a relevant pool of users for Mobitto
title_full_unstemmed How to create a relevant pool of users for Mobitto
title_sort How to create a relevant pool of users for Mobitto
author Sousa, Diana Isabel Almeida de
author_facet Sousa, Diana Isabel Almeida de
author_role author
dc.contributor.none.fl_str_mv Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Sousa, Diana Isabel Almeida de
dc.subject.por.fl_str_mv Mobitto
Mobile loyalty apps
Crowdsourcing
Gamification
topic Mobitto
Mobile loyalty apps
Crowdsourcing
Gamification
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06
2013-06-01T00:00:00Z
2017-03-17T01:30:14Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11644
url http://hdl.handle.net/10362/11644
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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