2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram

Detalhes bibliográficos
Autor(a) principal: Fernández Rodríguez, Aitor
Data de Publicação: 2023
Outros Autores: Varona Aramburu, David
Tipo de documento: Artigo
Idioma: spa
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.23882/rmd.23144
Resumo: This project analyzes the labour carried out by the political parties PSOE, Más Madrid and Podemos on the social network Telegram during the campaign for the regional elections in the Community of Madrid on Tuesday, May 4th, 2021. The investigation examines all the messages published on a total of five channels (the three aforementioned political parties plus the channels of the candidates Mónica García and Pablo Iglesias) to find out about the main quantitative data about the use of the tool: subscribers, messages, use of links, images, videos or emojis. The analysis studies the qualitative employment accomplished by political parties within their political communication strategy: use of the tool, segmentation and adaptation of the messages used, tone and speech. During the present analysis, a research on Telegram has been carried out in order to know how this social network is used, what strategy has been deployed by each formation during the two weeks of the electoral campaign and the messages with which they have tried to persuade the voters.
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spelling 2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on TelegramElecciones 2021 en la Comunidad de Madrid: Movilización del votante de partidos de izquierdas en TelegramTelegramsegmentaciónemojieleccionescampañaTelegramsegmentationemojielectionscampaignThis project analyzes the labour carried out by the political parties PSOE, Más Madrid and Podemos on the social network Telegram during the campaign for the regional elections in the Community of Madrid on Tuesday, May 4th, 2021. The investigation examines all the messages published on a total of five channels (the three aforementioned political parties plus the channels of the candidates Mónica García and Pablo Iglesias) to find out about the main quantitative data about the use of the tool: subscribers, messages, use of links, images, videos or emojis. The analysis studies the qualitative employment accomplished by political parties within their political communication strategy: use of the tool, segmentation and adaptation of the messages used, tone and speech. During the present analysis, a research on Telegram has been carried out in order to know how this social network is used, what strategy has been deployed by each formation during the two weeks of the electoral campaign and the messages with which they have tried to persuade the voters.Este trabajo analiza la labor de las formaciones políticas PSOE, Más Madrid y Podemos en la red social Telegram durante la campaña de las elecciones autonómicas en la Comunidad de Madrid del martes 4 mayo de 2021. La investigación analiza todos los mensajes publicados en un total de cinco canales (los tres partidos más los canales de los candidatos Mónica García y Pablo Iglesias) para conocer los principales datos cuantitativos acerca del uso de la plataforma: suscriptores, mensajes, uso de enlaces, imágenes, vídeos o emojis. El análisis ha permitido, desde una perspectiva cualitativa, conocer el empleo que hacen los partidos políticos dentro de su estrategia de comunicación política: uso de Telegram, segmentación y adaptación de los mensajes empleados, tono y discurso. Durante el presente análisis se ha trabajado para conocer los usos empleados en esta red social, la estrategia desplegada por cada formación durante las dos semanas de la campaña electoral y los mensajes con los que trataron de cautivar a los votantes.NMd, Núcleo Multidisciplinar2023-04-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdftext/htmlhttps://doi.org/10.23882/rmd.23144https://doi.org/10.23882/rmd.23144[RMd] RevistaMultidisciplinar; Digital society and participatory culture; 57-77[RMd] RevistaMultidisciplinar; Sociedad digital y cultura participativa; 57-77[RMd] Revue Multidisciplinaire; Société digitale et culture participative; 57-77[RMd] RevistaMultidisciplinar; Sociedade Digital e Cultura Participativa; 57-772184-549210.23882/rmd.v5n2reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPspahttps://revistamultidisciplinar.com/index.php/oj/article/view/144https://revistamultidisciplinar.com/index.php/oj/article/view/144/161https://revistamultidisciplinar.com/index.php/oj/article/view/144/172Direitos de Autor (c) 2023 Aitor Fernández Rodríguez, David Varona Aramburuinfo:eu-repo/semantics/openAccessFernández Rodríguez, AitorVarona Aramburu, David2024-03-16T07:05:00Zoai:ojs2.revistamultidisciplinar.com:article/144Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:49:27.446567Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv 2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram
Elecciones 2021 en la Comunidad de Madrid: Movilización del votante de partidos de izquierdas en Telegram
title 2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram
spellingShingle 2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram
Fernández Rodríguez, Aitor
Telegram
segmentación
emoji
elecciones
campaña
Telegram
segmentation
emoji
elections
campaign
title_short 2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram
title_full 2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram
title_fullStr 2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram
title_full_unstemmed 2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram
title_sort 2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram
author Fernández Rodríguez, Aitor
author_facet Fernández Rodríguez, Aitor
Varona Aramburu, David
author_role author
author2 Varona Aramburu, David
author2_role author
dc.contributor.author.fl_str_mv Fernández Rodríguez, Aitor
Varona Aramburu, David
dc.subject.por.fl_str_mv Telegram
segmentación
emoji
elecciones
campaña
Telegram
segmentation
emoji
elections
campaign
topic Telegram
segmentación
emoji
elecciones
campaña
Telegram
segmentation
emoji
elections
campaign
description This project analyzes the labour carried out by the political parties PSOE, Más Madrid and Podemos on the social network Telegram during the campaign for the regional elections in the Community of Madrid on Tuesday, May 4th, 2021. The investigation examines all the messages published on a total of five channels (the three aforementioned political parties plus the channels of the candidates Mónica García and Pablo Iglesias) to find out about the main quantitative data about the use of the tool: subscribers, messages, use of links, images, videos or emojis. The analysis studies the qualitative employment accomplished by political parties within their political communication strategy: use of the tool, segmentation and adaptation of the messages used, tone and speech. During the present analysis, a research on Telegram has been carried out in order to know how this social network is used, what strategy has been deployed by each formation during the two weeks of the electoral campaign and the messages with which they have tried to persuade the voters.
publishDate 2023
dc.date.none.fl_str_mv 2023-04-11
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.23882/rmd.23144
https://doi.org/10.23882/rmd.23144
url https://doi.org/10.23882/rmd.23144
dc.language.iso.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistamultidisciplinar.com/index.php/oj/article/view/144
https://revistamultidisciplinar.com/index.php/oj/article/view/144/161
https://revistamultidisciplinar.com/index.php/oj/article/view/144/172
dc.rights.driver.fl_str_mv Direitos de Autor (c) 2023 Aitor Fernández Rodríguez, David Varona Aramburu
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos de Autor (c) 2023 Aitor Fernández Rodríguez, David Varona Aramburu
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv NMd, Núcleo Multidisciplinar
publisher.none.fl_str_mv NMd, Núcleo Multidisciplinar
dc.source.none.fl_str_mv [RMd] RevistaMultidisciplinar; Digital society and participatory culture; 57-77
[RMd] RevistaMultidisciplinar; Sociedad digital y cultura participativa; 57-77
[RMd] Revue Multidisciplinaire; Société digitale et culture participative; 57-77
[RMd] RevistaMultidisciplinar; Sociedade Digital e Cultura Participativa; 57-77
2184-5492
10.23882/rmd.v5n2
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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