2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | spa |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.23882/rmd.23144 |
Resumo: | This project analyzes the labour carried out by the political parties PSOE, Más Madrid and Podemos on the social network Telegram during the campaign for the regional elections in the Community of Madrid on Tuesday, May 4th, 2021. The investigation examines all the messages published on a total of five channels (the three aforementioned political parties plus the channels of the candidates Mónica García and Pablo Iglesias) to find out about the main quantitative data about the use of the tool: subscribers, messages, use of links, images, videos or emojis. The analysis studies the qualitative employment accomplished by political parties within their political communication strategy: use of the tool, segmentation and adaptation of the messages used, tone and speech. During the present analysis, a research on Telegram has been carried out in order to know how this social network is used, what strategy has been deployed by each formation during the two weeks of the electoral campaign and the messages with which they have tried to persuade the voters. |
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2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on TelegramElecciones 2021 en la Comunidad de Madrid: Movilización del votante de partidos de izquierdas en TelegramTelegramsegmentaciónemojieleccionescampañaTelegramsegmentationemojielectionscampaignThis project analyzes the labour carried out by the political parties PSOE, Más Madrid and Podemos on the social network Telegram during the campaign for the regional elections in the Community of Madrid on Tuesday, May 4th, 2021. The investigation examines all the messages published on a total of five channels (the three aforementioned political parties plus the channels of the candidates Mónica García and Pablo Iglesias) to find out about the main quantitative data about the use of the tool: subscribers, messages, use of links, images, videos or emojis. The analysis studies the qualitative employment accomplished by political parties within their political communication strategy: use of the tool, segmentation and adaptation of the messages used, tone and speech. During the present analysis, a research on Telegram has been carried out in order to know how this social network is used, what strategy has been deployed by each formation during the two weeks of the electoral campaign and the messages with which they have tried to persuade the voters.Este trabajo analiza la labor de las formaciones políticas PSOE, Más Madrid y Podemos en la red social Telegram durante la campaña de las elecciones autonómicas en la Comunidad de Madrid del martes 4 mayo de 2021. La investigación analiza todos los mensajes publicados en un total de cinco canales (los tres partidos más los canales de los candidatos Mónica García y Pablo Iglesias) para conocer los principales datos cuantitativos acerca del uso de la plataforma: suscriptores, mensajes, uso de enlaces, imágenes, vídeos o emojis. El análisis ha permitido, desde una perspectiva cualitativa, conocer el empleo que hacen los partidos políticos dentro de su estrategia de comunicación política: uso de Telegram, segmentación y adaptación de los mensajes empleados, tono y discurso. Durante el presente análisis se ha trabajado para conocer los usos empleados en esta red social, la estrategia desplegada por cada formación durante las dos semanas de la campaña electoral y los mensajes con los que trataron de cautivar a los votantes.NMd, Núcleo Multidisciplinar2023-04-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdftext/htmlhttps://doi.org/10.23882/rmd.23144https://doi.org/10.23882/rmd.23144[RMd] RevistaMultidisciplinar; Digital society and participatory culture; 57-77[RMd] RevistaMultidisciplinar; Sociedad digital y cultura participativa; 57-77[RMd] Revue Multidisciplinaire; Société digitale et culture participative; 57-77[RMd] RevistaMultidisciplinar; Sociedade Digital e Cultura Participativa; 57-772184-549210.23882/rmd.v5n2reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPspahttps://revistamultidisciplinar.com/index.php/oj/article/view/144https://revistamultidisciplinar.com/index.php/oj/article/view/144/161https://revistamultidisciplinar.com/index.php/oj/article/view/144/172Direitos de Autor (c) 2023 Aitor Fernández Rodríguez, David Varona Aramburuinfo:eu-repo/semantics/openAccessFernández Rodríguez, AitorVarona Aramburu, David2024-03-16T07:05:00Zoai:ojs2.revistamultidisciplinar.com:article/144Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:49:27.446567Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram Elecciones 2021 en la Comunidad de Madrid: Movilización del votante de partidos de izquierdas en Telegram |
title |
2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram |
spellingShingle |
2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram Fernández Rodríguez, Aitor Telegram segmentación emoji elecciones campaña Telegram segmentation emoji elections campaign |
title_short |
2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram |
title_full |
2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram |
title_fullStr |
2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram |
title_full_unstemmed |
2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram |
title_sort |
2021 Elections in the Community of Madrid: Voter mobilization of left-wing parties on Telegram |
author |
Fernández Rodríguez, Aitor |
author_facet |
Fernández Rodríguez, Aitor Varona Aramburu, David |
author_role |
author |
author2 |
Varona Aramburu, David |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Fernández Rodríguez, Aitor Varona Aramburu, David |
dc.subject.por.fl_str_mv |
Telegram segmentación emoji elecciones campaña Telegram segmentation emoji elections campaign |
topic |
Telegram segmentación emoji elecciones campaña Telegram segmentation emoji elections campaign |
description |
This project analyzes the labour carried out by the political parties PSOE, Más Madrid and Podemos on the social network Telegram during the campaign for the regional elections in the Community of Madrid on Tuesday, May 4th, 2021. The investigation examines all the messages published on a total of five channels (the three aforementioned political parties plus the channels of the candidates Mónica García and Pablo Iglesias) to find out about the main quantitative data about the use of the tool: subscribers, messages, use of links, images, videos or emojis. The analysis studies the qualitative employment accomplished by political parties within their political communication strategy: use of the tool, segmentation and adaptation of the messages used, tone and speech. During the present analysis, a research on Telegram has been carried out in order to know how this social network is used, what strategy has been deployed by each formation during the two weeks of the electoral campaign and the messages with which they have tried to persuade the voters. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-04-11 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.23882/rmd.23144 https://doi.org/10.23882/rmd.23144 |
url |
https://doi.org/10.23882/rmd.23144 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
https://revistamultidisciplinar.com/index.php/oj/article/view/144 https://revistamultidisciplinar.com/index.php/oj/article/view/144/161 https://revistamultidisciplinar.com/index.php/oj/article/view/144/172 |
dc.rights.driver.fl_str_mv |
Direitos de Autor (c) 2023 Aitor Fernández Rodríguez, David Varona Aramburu info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos de Autor (c) 2023 Aitor Fernández Rodríguez, David Varona Aramburu |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf text/html |
dc.publisher.none.fl_str_mv |
NMd, Núcleo Multidisciplinar |
publisher.none.fl_str_mv |
NMd, Núcleo Multidisciplinar |
dc.source.none.fl_str_mv |
[RMd] RevistaMultidisciplinar; Digital society and participatory culture; 57-77 [RMd] RevistaMultidisciplinar; Sociedad digital y cultura participativa; 57-77 [RMd] Revue Multidisciplinaire; Société digitale et culture participative; 57-77 [RMd] RevistaMultidisciplinar; Sociedade Digital e Cultura Participativa; 57-77 2184-5492 10.23882/rmd.v5n2 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799131575243243520 |