Digital Media Influencers: A Systematic Literature Review
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/681 |
Resumo: | The popularity of social media influencers (SMIs) has been growing exponentially in recent years, making influencer marketing (IM) a predominant business strategy. Even though there is growing interest from researchers and practitioners, most academic work continues to be divergent, partial, and fragmented. In light of the pivotal role SMIs play in consumer decisions and the fact that this field of research is still in its developmental stages, a comprehensive and critical view of existing research on this topic is greatly needed. This paper is a response to this and is the first to consolidate the current state of IM research within social media settings. More precisely, this paper presents a systematic literature review of relevant studies published in academic journals and magazines in order to identify key themes and dominant concepts in the field. Our analysis of 31 articles from 14 different journals helped give a broader understanding of this phenomenon. Through our analysis we identified a number of research gaps. We then proposed directions for future research to reflect on important emerging areas and unexplored domains with reference to theory, context, and methodology. Lastly, we discuss the implications of this study in theory and practice. The main limitations of the study come from the fact that it only considers articles written in the English language, it is only published in peer-reviewed academic journals, and it is limited to just three online platforms. This study is a first in that it provides a systematic overview of existing literature on digital media influencers. DOI: https://doi.org/10.54663/2182-9306.2022.v10.n19.162-183 |
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Digital Media Influencers: A Systematic Literature ReviewInfluencer marketing; social media; digital media influencers; consumer behavior; systematic literatureThe popularity of social media influencers (SMIs) has been growing exponentially in recent years, making influencer marketing (IM) a predominant business strategy. Even though there is growing interest from researchers and practitioners, most academic work continues to be divergent, partial, and fragmented. In light of the pivotal role SMIs play in consumer decisions and the fact that this field of research is still in its developmental stages, a comprehensive and critical view of existing research on this topic is greatly needed. This paper is a response to this and is the first to consolidate the current state of IM research within social media settings. More precisely, this paper presents a systematic literature review of relevant studies published in academic journals and magazines in order to identify key themes and dominant concepts in the field. Our analysis of 31 articles from 14 different journals helped give a broader understanding of this phenomenon. Through our analysis we identified a number of research gaps. We then proposed directions for future research to reflect on important emerging areas and unexplored domains with reference to theory, context, and methodology. Lastly, we discuss the implications of this study in theory and practice. The main limitations of the study come from the fact that it only considers articles written in the English language, it is only published in peer-reviewed academic journals, and it is limited to just three online platforms. This study is a first in that it provides a systematic overview of existing literature on digital media influencers. DOI: https://doi.org/10.54663/2182-9306.2022.v10.n19.162-183ISVOUGA - Instituto Superior de Entre Douro e Vouga2022-12-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/681International Journal of Marketing, Communication and New Media; Vol 10, No 19 (2022)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/681http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/681/331http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/681/404Copyright (c) 2022 Francisco Adriano Lima, Amélia Maria Brandãoinfo:eu-repo/semantics/openAccessLima, Francisco AdrianoBrandão, Amélia Maria2023-01-06T10:49:44Zoai:u3isjournal.isvouga.pt:article/681Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:29:31.861633Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Digital Media Influencers: A Systematic Literature Review |
title |
Digital Media Influencers: A Systematic Literature Review |
spellingShingle |
Digital Media Influencers: A Systematic Literature Review Lima, Francisco Adriano Influencer marketing; social media; digital media influencers; consumer behavior; systematic literature |
title_short |
Digital Media Influencers: A Systematic Literature Review |
title_full |
Digital Media Influencers: A Systematic Literature Review |
title_fullStr |
Digital Media Influencers: A Systematic Literature Review |
title_full_unstemmed |
Digital Media Influencers: A Systematic Literature Review |
title_sort |
Digital Media Influencers: A Systematic Literature Review |
author |
Lima, Francisco Adriano |
author_facet |
Lima, Francisco Adriano Brandão, Amélia Maria |
author_role |
author |
author2 |
Brandão, Amélia Maria |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Lima, Francisco Adriano Brandão, Amélia Maria |
dc.subject.por.fl_str_mv |
Influencer marketing; social media; digital media influencers; consumer behavior; systematic literature |
topic |
Influencer marketing; social media; digital media influencers; consumer behavior; systematic literature |
description |
The popularity of social media influencers (SMIs) has been growing exponentially in recent years, making influencer marketing (IM) a predominant business strategy. Even though there is growing interest from researchers and practitioners, most academic work continues to be divergent, partial, and fragmented. In light of the pivotal role SMIs play in consumer decisions and the fact that this field of research is still in its developmental stages, a comprehensive and critical view of existing research on this topic is greatly needed. This paper is a response to this and is the first to consolidate the current state of IM research within social media settings. More precisely, this paper presents a systematic literature review of relevant studies published in academic journals and magazines in order to identify key themes and dominant concepts in the field. Our analysis of 31 articles from 14 different journals helped give a broader understanding of this phenomenon. Through our analysis we identified a number of research gaps. We then proposed directions for future research to reflect on important emerging areas and unexplored domains with reference to theory, context, and methodology. Lastly, we discuss the implications of this study in theory and practice. The main limitations of the study come from the fact that it only considers articles written in the English language, it is only published in peer-reviewed academic journals, and it is limited to just three online platforms. This study is a first in that it provides a systematic overview of existing literature on digital media influencers. DOI: https://doi.org/10.54663/2182-9306.2022.v10.n19.162-183 |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/681 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/681 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/681 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/681/331 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/681/404 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Francisco Adriano Lima, Amélia Maria Brandão info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Francisco Adriano Lima, Amélia Maria Brandão |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; Vol 10, No 19 (2022) 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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