Science4You: expanding the internationalization plan in Spain

Detalhes bibliográficos
Autor(a) principal: Pereira, João Diogo da Rocha
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9562
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Science4You: expanding the internationalization plan in SpainA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsAfter becoming a competitive player in the Portuguese toy market, Science4you aimed at internationalization as a viable option to increase its sales and establish itself as a reliable brand within the niche of scientific educational toys abroad. Despite being established only in 2008, the company has since acquired significant practical knowledge on negotiating with its partners to establish profitable and rewarding relationships. Within the internationalization strategy, focus was and is held upon European countries – with similar markets to the Portuguese – and upon Portuguese-speaking countries, with the intent on facilitating the process of entering the markets. Considering this context, it was not surprising that Science4you would start to sell to the Spanish market by the end of 2009 through an agreement with Fnac. While such partnership allowed for a quick and easy integration, such speedy process also had its drawbacks – as the company started selling to Spain that early, a research on the Spanish market and interpretation of its real opportunities, capacities and trends was never fully developed. As such, despite satisfactory results having been achieved thus far, I feel that this market holds many characteristics that differentiate itself from its Portuguese and other European counterparts, justifying a more thoughtful approach than that already in practice. Through it, Science4you can aim at achieving higher revenues by increases in sales, and to improve awareness in the local and European market. In this Work Project I will analyse what makes this company competitive, and a research of the industry for this target market will be provided. Then, and keeping in mind the company’s strategic objectives, I provide a set of recommendations that I find suited to improve not only its operations in the Spanish market, but to prepare the company for further expansion of its international presence. Maintaining the same mode of entry it employed when it first entered the market – exportation – some structural changes are suggested as well as developments in terms of its operations, partnerships and presence in the Spanish market, aiming to adapt properly to its specific demands.NSBE - UNLDahab, SóniaSoeiro, Filipe CastroRUNPereira, João Diogo da Rocha2013-05-10T11:38:43Z2012-012012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9562enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:44Zoai:run.unl.pt:10362/9562Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:54.014797Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Science4You: expanding the internationalization plan in Spain
title Science4You: expanding the internationalization plan in Spain
spellingShingle Science4You: expanding the internationalization plan in Spain
Pereira, João Diogo da Rocha
title_short Science4You: expanding the internationalization plan in Spain
title_full Science4You: expanding the internationalization plan in Spain
title_fullStr Science4You: expanding the internationalization plan in Spain
title_full_unstemmed Science4You: expanding the internationalization plan in Spain
title_sort Science4You: expanding the internationalization plan in Spain
author Pereira, João Diogo da Rocha
author_facet Pereira, João Diogo da Rocha
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Pereira, João Diogo da Rocha
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2012
dc.date.none.fl_str_mv 2012-01
2012-01-01T00:00:00Z
2013-05-10T11:38:43Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9562
url http://hdl.handle.net/10362/9562
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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