The woman by herself in three Brazilian clips: a semiodiscursive analysis

• Autor(a) principal: Feres, Beatriz dos Santos
• Data de Publicação: 2021
• Outros Autores: Monnerat, Rosane Santos Mauro
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.21747/21833958/red10a5
• topic: Representação; Mulher; Imaginários; Ethos; Pathos; Representation; Women; Imaginary; Ethos; Pathos

This paper intends to problematize the representation of women in three clips related to the songs Mulher do fim do mundo (Woman from the end of the world, 2015); Triste, louca ou má (Sad, crazy or bad, 2016) and Dona de mim (Owner of me, 2018), in the voices of Elza Soares, Juliana Strassacapa and Iza, respectively. It is intended to demonstrate how the enunciative process itself contributes not only to the implication of meanings, but also to the promotion of effects with echoes in the social (re)construction of female identity. Thus, with the main support of the Semiolinguistic Theory of Discourse Analysis, the implication of the sociodiscursive imaginary, as well as the representation of the woman’s ethos (image that, in this case, the announcer makes of herself) and the manifestation of the pathos (as a target effect oriented towards the mobilization of the other through emotion) will be investigated in the communication contracts signed by the clips. In the analyses, it is attested the utterance of the enunciators that resist the hegemonic identity of women allied to narrative images that materialize their reaction to the subordinate position that the feminine gender usually occupies in society, and, thus, embody the resignification of women condition.