The process of hybridization in a for-profit company : the case of Symington Family Estates
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/29743 |
Resumo: | For-profit organizations increasingly recognize the need to redesign their businesses in an effort to accomplish more than simply maximizing revenue, desiring a hybrid identity that aligns profit with social/environmental purposes. This study aims to demonstrate how a for-profit can engage in a process of hybridization – the undertaking of necessary actions to integrate social/environmental concerns into the organization’s core. Building on existing literature, the reader will move from theory to practice through an analysis of Symington Family Estates (SFE), a renowned 137-year-old family business, port wine and Douro wine producer and certified as a B Corporation, making it a sound company upon which to conduct this analysis. Particularly, the analysis focuses on the process of design and implementation of Corporate Social Responsibility (CSR) supported by Corporate Identity (CI), which enables that CSR becomes an integral part of the company’s CI, guaranteeing its place at the heart of the business. Additionally, it shows how B Corporation membership not only allows further development of CSR mission, but also improves its establishment in the company’s identity. This study can assist managers who intend to pass through a similar process by offering a multi-step process analysis, transversal to the whole company. It allows the guidance of the decision-making process toward more coherent choices in the direction of hybridity, based on a real-life example that provides meaningful insights on the matter. Indirectly, SFE passed through the stages present in the theoretical models, to reach a point where its business is used as a force of good. |
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The process of hybridization in a for-profit company : the case of Symington Family EstatesProcess of hybridizationCorporate social responsibilityCorporate identityB CorporationSymington Family EstatesProcesso de hibridizaçãoResponsabilidade social da empresaIdentidade empresarialDomínio/Área Científica::Ciências Sociais::Economia e GestãoFor-profit organizations increasingly recognize the need to redesign their businesses in an effort to accomplish more than simply maximizing revenue, desiring a hybrid identity that aligns profit with social/environmental purposes. This study aims to demonstrate how a for-profit can engage in a process of hybridization – the undertaking of necessary actions to integrate social/environmental concerns into the organization’s core. Building on existing literature, the reader will move from theory to practice through an analysis of Symington Family Estates (SFE), a renowned 137-year-old family business, port wine and Douro wine producer and certified as a B Corporation, making it a sound company upon which to conduct this analysis. Particularly, the analysis focuses on the process of design and implementation of Corporate Social Responsibility (CSR) supported by Corporate Identity (CI), which enables that CSR becomes an integral part of the company’s CI, guaranteeing its place at the heart of the business. Additionally, it shows how B Corporation membership not only allows further development of CSR mission, but also improves its establishment in the company’s identity. This study can assist managers who intend to pass through a similar process by offering a multi-step process analysis, transversal to the whole company. It allows the guidance of the decision-making process toward more coherent choices in the direction of hybridity, based on a real-life example that provides meaningful insights on the matter. Indirectly, SFE passed through the stages present in the theoretical models, to reach a point where its business is used as a force of good.Progressivamente, empresas reconhecem a necessidade de reformular os seus negócios para que façam mais do que procurar unicamente o lucro, desejando uma identidade mais híbrida que alinhe lucro com propósitos sociais/ambientais. Este estudo pretende demonstrar um caminho possível para que uma empresa com fins lucrativos ingresse num processo de hibridização, mais precisamente nas ações necessárias para integrar preocupações sociais/ambientais no centro da empresa. Baseado na literatura existente, o leitor passará da teoria para a prática analisando a Symington Family Estates (SFE), uma prestigiada empresa familiar vinícola com 137 anos e certificada como uma B Corporation, tornando-a uma empresa estimulante para fundamentar este estudo. Esta análise concentra-se no processo de conceção e implementação de Responsabilidade Social da Empresa (RSE) suportada pela Identidade Empresarial (IE), permitindo que RSE se torne sua parte integrante, garantindo o lugar da RSE no coração da empresa. Além disso, este estudo mostra como a categoria B Corporation permite um desenvolvimento progressivo da missão de RSE, assim como reforçar a sua integração na identidade da empresa. Este estudo pode auxiliar gestores que pretendam passar por um processo semelhante, oferecendo uma análise faseada do mesmo, transversal a toda a empresa. Permite orientar empresas para tomadas de decisão mais coerentes com o seu desejo de hibridização, com base no exemplo de uma empresa que passou por esse processo, fornecendo informações relevantes sobre o assunto. Indiretamente, a SFE passou pelas diferentes fases presentes nos modelos teóricos, até ao ponto em que o seu negócio é utilizado como força para o bem.Bicho, Marta Liliana NunesVeritati - Repositório Institucional da Universidade Católica PortuguesaXavier, Maria Leonor Pinto da Gama Lobo2020-03-02T14:31:03Z2020-01-2820202020-01-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/29743TID:202440710enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:35:19Zoai:repositorio.ucp.pt:10400.14/29743Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:23:55.476889Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The process of hybridization in a for-profit company : the case of Symington Family Estates |
title |
The process of hybridization in a for-profit company : the case of Symington Family Estates |
spellingShingle |
The process of hybridization in a for-profit company : the case of Symington Family Estates Xavier, Maria Leonor Pinto da Gama Lobo Process of hybridization Corporate social responsibility Corporate identity B Corporation Symington Family Estates Processo de hibridização Responsabilidade social da empresa Identidade empresarial Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The process of hybridization in a for-profit company : the case of Symington Family Estates |
title_full |
The process of hybridization in a for-profit company : the case of Symington Family Estates |
title_fullStr |
The process of hybridization in a for-profit company : the case of Symington Family Estates |
title_full_unstemmed |
The process of hybridization in a for-profit company : the case of Symington Family Estates |
title_sort |
The process of hybridization in a for-profit company : the case of Symington Family Estates |
author |
Xavier, Maria Leonor Pinto da Gama Lobo |
author_facet |
Xavier, Maria Leonor Pinto da Gama Lobo |
author_role |
author |
dc.contributor.none.fl_str_mv |
Bicho, Marta Liliana Nunes Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Xavier, Maria Leonor Pinto da Gama Lobo |
dc.subject.por.fl_str_mv |
Process of hybridization Corporate social responsibility Corporate identity B Corporation Symington Family Estates Processo de hibridização Responsabilidade social da empresa Identidade empresarial Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Process of hybridization Corporate social responsibility Corporate identity B Corporation Symington Family Estates Processo de hibridização Responsabilidade social da empresa Identidade empresarial Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
For-profit organizations increasingly recognize the need to redesign their businesses in an effort to accomplish more than simply maximizing revenue, desiring a hybrid identity that aligns profit with social/environmental purposes. This study aims to demonstrate how a for-profit can engage in a process of hybridization – the undertaking of necessary actions to integrate social/environmental concerns into the organization’s core. Building on existing literature, the reader will move from theory to practice through an analysis of Symington Family Estates (SFE), a renowned 137-year-old family business, port wine and Douro wine producer and certified as a B Corporation, making it a sound company upon which to conduct this analysis. Particularly, the analysis focuses on the process of design and implementation of Corporate Social Responsibility (CSR) supported by Corporate Identity (CI), which enables that CSR becomes an integral part of the company’s CI, guaranteeing its place at the heart of the business. Additionally, it shows how B Corporation membership not only allows further development of CSR mission, but also improves its establishment in the company’s identity. This study can assist managers who intend to pass through a similar process by offering a multi-step process analysis, transversal to the whole company. It allows the guidance of the decision-making process toward more coherent choices in the direction of hybridity, based on a real-life example that provides meaningful insights on the matter. Indirectly, SFE passed through the stages present in the theoretical models, to reach a point where its business is used as a force of good. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-03-02T14:31:03Z 2020-01-28 2020 2020-01-28T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/29743 TID:202440710 |
url |
http://hdl.handle.net/10400.14/29743 |
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TID:202440710 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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