Internationalisation plan for imeguisa Portugal - in-depth analysis of Czech Republic, Mexico, Poland, Slovenia, and Turkey and Lr on international market selection, and international entry mode selection

• Autor(a) principal: Wuschko, Thomas Wilhelm
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/171850
• topic: Internationalisation plan; Market selection; Entry modes; Marketing plan; Financial forecast; Strategy; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This paper investigates an internationalisation strategy for Imeguisa Portugal, an SME focused on developing and producing intralogistics solutions. Data provided by the company, and data collected from databases were incorporated, organised, and analysed to generate new information. After the company, industry, and country analyses, Mexico was determined to have the highest potential as a target market. Exportation was deemed the most suitable entry strategy. Although the company may not currently be in the best position to internationalise, we believe that if Imeguisa follows the plan hereby outlined, it can succeed beyond national borders.