Internationalization plan for imeguisa Portugal - in-depth analysis of Turkey and Lr on international entry mode selection

• Autor(a) principal: Lucena, Pedro Alexandre Ferreira
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/172213
• topic: Internationalization plan; Market selection; Entry modes; Strategy; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This paper investigates an internationalisation strategy for Imeguisa Portugal, a SME focused on producing intralogistics solutions. The pandemic, the Ukraine war and, the rise in inflation, pose an enormous challenge, thus, a structured internationalisation plan gains importance for companies aiming to venture into foreign markets. Company’s data, and data collected from databases were incorporated, and analysed to generate information. After the company, industry, and country analyses, Mexico was determined to have the highest potential as a target market. Exportation was deemed the most suitable entry strategy. Although the company may not be in the best position to internationalise, we believe that if the company follows the plan outlined, it can succeed internationally.