Social media influencers

Detalhes bibliográficos
Autor(a) principal: Vaz, Cátia Filipa Fernandes
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/68127
Resumo: Influencer Marketing has become predominantly centered around social media. By connecting directly and organically through the showcase of social media influencers to their target markets, brands are able to achieve better results. Thus, more than ever, brands must know how to maximize the investment made when partnering with influencers. Although researchers have dedicated attention to some points, there are questions that don´t have answers yet. For this reason, this paper aims to study what impacts the success of a partnership between Education First and influencers, in order to suggest some valuable recommendations that will help the company to improve the arising results from the investment on Influencer Marketing.
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spelling Social media influencershow can education first optimize the investment on influencer marketing?Social media influencersInfluencer marketingFollowers numberDomínio/Área Científica::Ciências Sociais::Economia e GestãoInfluencer Marketing has become predominantly centered around social media. By connecting directly and organically through the showcase of social media influencers to their target markets, brands are able to achieve better results. Thus, more than ever, brands must know how to maximize the investment made when partnering with influencers. Although researchers have dedicated attention to some points, there are questions that don´t have answers yet. For this reason, this paper aims to study what impacts the success of a partnership between Education First and influencers, in order to suggest some valuable recommendations that will help the company to improve the arising results from the investment on Influencer Marketing.Consíglio, IreneSousa, Constança OliveiraRUNVaz, Cátia Filipa Fernandes2019-04-30T13:45:56Z2019-01-232019-01-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/68127TID:202224422enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:32:11Zoai:run.unl.pt:10362/68127Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:34:43.300701Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Social media influencers
how can education first optimize the investment on influencer marketing?
title Social media influencers
spellingShingle Social media influencers
Vaz, Cátia Filipa Fernandes
Social media influencers
Influencer marketing
Followers number
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Social media influencers
title_full Social media influencers
title_fullStr Social media influencers
title_full_unstemmed Social media influencers
title_sort Social media influencers
author Vaz, Cátia Filipa Fernandes
author_facet Vaz, Cátia Filipa Fernandes
author_role author
dc.contributor.none.fl_str_mv Consíglio, Irene
Sousa, Constança Oliveira
RUN
dc.contributor.author.fl_str_mv Vaz, Cátia Filipa Fernandes
dc.subject.por.fl_str_mv Social media influencers
Influencer marketing
Followers number
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Social media influencers
Influencer marketing
Followers number
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Influencer Marketing has become predominantly centered around social media. By connecting directly and organically through the showcase of social media influencers to their target markets, brands are able to achieve better results. Thus, more than ever, brands must know how to maximize the investment made when partnering with influencers. Although researchers have dedicated attention to some points, there are questions that don´t have answers yet. For this reason, this paper aims to study what impacts the success of a partnership between Education First and influencers, in order to suggest some valuable recommendations that will help the company to improve the arising results from the investment on Influencer Marketing.
publishDate 2019
dc.date.none.fl_str_mv 2019-04-30T13:45:56Z
2019-01-23
2019-01-23T00:00:00Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/68127
TID:202224422
url http://hdl.handle.net/10362/68127
identifier_str_mv TID:202224422
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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