What are the drivers of brand perceptions and preferences In the German and Portuguese energy drink market
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/163328 |
Resumo: | The energy drink market is a fast-growing market, which is getting more and more important. To gain more insights into this relatively young market, this report focuses on the perceptions and preferences of German and Portuguese consumers. This report concludes that today, energy drink brands still struggle with the lack of scientific studies regarding some of the stimulants used in their composition. Moreover, the analysis shows that while preferences for many attributes vary among segments, healthier and zero-sugar versions are always preferred. The bad perception of energy drinks brands is still holding people from consuming them in both analysed countries. |
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What are the drivers of brand perceptions and preferences In the German and Portuguese energy drink marketPerceptual mapAttributesEnergy drinksConsumer behaviorBeverage industryBrand prceptionConjoint analysisConsumer goodsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe energy drink market is a fast-growing market, which is getting more and more important. To gain more insights into this relatively young market, this report focuses on the perceptions and preferences of German and Portuguese consumers. This report concludes that today, energy drink brands still struggle with the lack of scientific studies regarding some of the stimulants used in their composition. Moreover, the analysis shows that while preferences for many attributes vary among segments, healthier and zero-sugar versions are always preferred. The bad perception of energy drinks brands is still holding people from consuming them in both analysed countries.Gardete, PedroRUNKallweit, Christoph2024-02-09T13:25:29Z2023-01-202023-02-202023-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/163328TID:203315413enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:46:30Zoai:run.unl.pt:10362/163328Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:59:22.159906Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
What are the drivers of brand perceptions and preferences In the German and Portuguese energy drink market |
title |
What are the drivers of brand perceptions and preferences In the German and Portuguese energy drink market |
spellingShingle |
What are the drivers of brand perceptions and preferences In the German and Portuguese energy drink market Kallweit, Christoph Perceptual map Attributes Energy drinks Consumer behavior Beverage industry Brand prception Conjoint analysis Consumer goods Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
What are the drivers of brand perceptions and preferences In the German and Portuguese energy drink market |
title_full |
What are the drivers of brand perceptions and preferences In the German and Portuguese energy drink market |
title_fullStr |
What are the drivers of brand perceptions and preferences In the German and Portuguese energy drink market |
title_full_unstemmed |
What are the drivers of brand perceptions and preferences In the German and Portuguese energy drink market |
title_sort |
What are the drivers of brand perceptions and preferences In the German and Portuguese energy drink market |
author |
Kallweit, Christoph |
author_facet |
Kallweit, Christoph |
author_role |
author |
dc.contributor.none.fl_str_mv |
Gardete, Pedro RUN |
dc.contributor.author.fl_str_mv |
Kallweit, Christoph |
dc.subject.por.fl_str_mv |
Perceptual map Attributes Energy drinks Consumer behavior Beverage industry Brand prception Conjoint analysis Consumer goods Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Perceptual map Attributes Energy drinks Consumer behavior Beverage industry Brand prception Conjoint analysis Consumer goods Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The energy drink market is a fast-growing market, which is getting more and more important. To gain more insights into this relatively young market, this report focuses on the perceptions and preferences of German and Portuguese consumers. This report concludes that today, energy drink brands still struggle with the lack of scientific studies regarding some of the stimulants used in their composition. Moreover, the analysis shows that while preferences for many attributes vary among segments, healthier and zero-sugar versions are always preferred. The bad perception of energy drinks brands is still holding people from consuming them in both analysed countries. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-20 2023-02-20 2023-01-20T00:00:00Z 2024-02-09T13:25:29Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/163328 TID:203315413 |
url |
http://hdl.handle.net/10362/163328 |
identifier_str_mv |
TID:203315413 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138173064839168 |