What are the drivers of brand perceptions and preferences in the German and Portuguese energy drink market

Detalhes bibliográficos
Autor(a) principal: Jakobs, Marcel
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/163651
Resumo: The energy drink market is a fast-growing market, which is getting more and more important. To gain more insights into this relatively young market, this report focuses on the perceptions and preferences of German and Portuguese consumers. This report concludes that today, energy drink brands still struggle with the lack of scientific studies regarding some of the stimulants used in their composition. Moreover, the analysis shows that while preferences for many attributes vary among segments, healthier and zero-sugar versions are always preferred. The bad perception of energy drinks brands is still holding people from consuming them in both analysed countries
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spelling What are the drivers of brand perceptions and preferences in the German and Portuguese energy drink marketPerceptual mapAttributesEnergy drinksConsumer behaviourBeverage industryBrand perceptionConjoint analysisConsumer goodsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe energy drink market is a fast-growing market, which is getting more and more important. To gain more insights into this relatively young market, this report focuses on the perceptions and preferences of German and Portuguese consumers. This report concludes that today, energy drink brands still struggle with the lack of scientific studies regarding some of the stimulants used in their composition. Moreover, the analysis shows that while preferences for many attributes vary among segments, healthier and zero-sugar versions are always preferred. The bad perception of energy drinks brands is still holding people from consuming them in both analysed countriesGardete, PedroRUNJakobs, Marcel2023-01-202023-01-202027-01-20T00:00:00Z2023-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/163651TID:203315421enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:48:06Zoai:run.unl.pt:10362/163651Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:59:48.002918Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv What are the drivers of brand perceptions and preferences in the German and Portuguese energy drink market
title What are the drivers of brand perceptions and preferences in the German and Portuguese energy drink market
spellingShingle What are the drivers of brand perceptions and preferences in the German and Portuguese energy drink market
Jakobs, Marcel
Perceptual map
Attributes
Energy drinks
Consumer behaviour
Beverage industry
Brand perception
Conjoint analysis
Consumer goods
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short What are the drivers of brand perceptions and preferences in the German and Portuguese energy drink market
title_full What are the drivers of brand perceptions and preferences in the German and Portuguese energy drink market
title_fullStr What are the drivers of brand perceptions and preferences in the German and Portuguese energy drink market
title_full_unstemmed What are the drivers of brand perceptions and preferences in the German and Portuguese energy drink market
title_sort What are the drivers of brand perceptions and preferences in the German and Portuguese energy drink market
author Jakobs, Marcel
author_facet Jakobs, Marcel
author_role author
dc.contributor.none.fl_str_mv Gardete, Pedro
RUN
dc.contributor.author.fl_str_mv Jakobs, Marcel
dc.subject.por.fl_str_mv Perceptual map
Attributes
Energy drinks
Consumer behaviour
Beverage industry
Brand perception
Conjoint analysis
Consumer goods
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Perceptual map
Attributes
Energy drinks
Consumer behaviour
Beverage industry
Brand perception
Conjoint analysis
Consumer goods
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The energy drink market is a fast-growing market, which is getting more and more important. To gain more insights into this relatively young market, this report focuses on the perceptions and preferences of German and Portuguese consumers. This report concludes that today, energy drink brands still struggle with the lack of scientific studies regarding some of the stimulants used in their composition. Moreover, the analysis shows that while preferences for many attributes vary among segments, healthier and zero-sugar versions are always preferred. The bad perception of energy drinks brands is still holding people from consuming them in both analysed countries
publishDate 2023
dc.date.none.fl_str_mv 2023-01-20
2023-01-20
2023-01-20T00:00:00Z
2027-01-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/163651
TID:203315421
url http://hdl.handle.net/10362/163651
identifier_str_mv TID:203315421
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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