The ethical primacy of advertising rhetoric
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.19/4986 |
Resumo: | What is the relationship between advertising and morals (this one as an object of ethical reflection)? Advertising does not depend on morality, but it can be moral or immoral. If advertising uses speech power to become effective, it is a rhetorical or a persuasive speech art requiring an ethical caution, because the goals are determined and do not justify the means. Advertising takes an ethical dimension, especially when it follows a cunning, fallacious or deceptive strategy. The topic of ethics is, sic et simpliciter , rational, dialectical and reflexive. Ethical issues are, as a rule, aporias . Thus, this paper focuses on a critical analysis of ethics in advertising and communication. The methodology is reflected in the conceptualization and questioning of advertising ethics as an aesthetic of rhetorical speech. |
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The ethical primacy of advertising rhetoricAdvertisingethicsmass-communicationrhetoricsecularizationWhat is the relationship between advertising and morals (this one as an object of ethical reflection)? Advertising does not depend on morality, but it can be moral or immoral. If advertising uses speech power to become effective, it is a rhetorical or a persuasive speech art requiring an ethical caution, because the goals are determined and do not justify the means. Advertising takes an ethical dimension, especially when it follows a cunning, fallacious or deceptive strategy. The topic of ethics is, sic et simpliciter , rational, dialectical and reflexive. Ethical issues are, as a rule, aporias . Thus, this paper focuses on a critical analysis of ethics in advertising and communication. The methodology is reflected in the conceptualization and questioning of advertising ethics as an aesthetic of rhetorical speech.Repositório Científico do Instituto Politécnico de ViseuBarroso, Paulo M.2018-06-21T14:02:05Z20142018-06-20T22:41:21Z2014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.19/4986engBarroso, Paulo M.The ethical primacy of advertising rhetoric, Revista de Comunicação e Sociedade, 25, 360-375, 2014.1645-2089info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-01-16T15:27:49Zoai:repositorio.ipv.pt:10400.19/4986Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:43:29.369824Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The ethical primacy of advertising rhetoric |
title |
The ethical primacy of advertising rhetoric |
spellingShingle |
The ethical primacy of advertising rhetoric Barroso, Paulo M. Advertising ethics mass-communication rhetoric secularization |
title_short |
The ethical primacy of advertising rhetoric |
title_full |
The ethical primacy of advertising rhetoric |
title_fullStr |
The ethical primacy of advertising rhetoric |
title_full_unstemmed |
The ethical primacy of advertising rhetoric |
title_sort |
The ethical primacy of advertising rhetoric |
author |
Barroso, Paulo M. |
author_facet |
Barroso, Paulo M. |
author_role |
author |
dc.contributor.none.fl_str_mv |
Repositório Científico do Instituto Politécnico de Viseu |
dc.contributor.author.fl_str_mv |
Barroso, Paulo M. |
dc.subject.por.fl_str_mv |
Advertising ethics mass-communication rhetoric secularization |
topic |
Advertising ethics mass-communication rhetoric secularization |
description |
What is the relationship between advertising and morals (this one as an object of ethical reflection)? Advertising does not depend on morality, but it can be moral or immoral. If advertising uses speech power to become effective, it is a rhetorical or a persuasive speech art requiring an ethical caution, because the goals are determined and do not justify the means. Advertising takes an ethical dimension, especially when it follows a cunning, fallacious or deceptive strategy. The topic of ethics is, sic et simpliciter , rational, dialectical and reflexive. Ethical issues are, as a rule, aporias . Thus, this paper focuses on a critical analysis of ethics in advertising and communication. The methodology is reflected in the conceptualization and questioning of advertising ethics as an aesthetic of rhetorical speech. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014 2014-01-01T00:00:00Z 2018-06-21T14:02:05Z 2018-06-20T22:41:21Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.19/4986 |
url |
http://hdl.handle.net/10400.19/4986 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Barroso, Paulo M.The ethical primacy of advertising rhetoric, Revista de Comunicação e Sociedade, 25, 360-375, 2014. 1645-2089 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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