Female representation in digital media: a feminist approach

• Autor(a) principal: Costa, Ana
• Data de Publicação: 2022
• Outros Autores: Pires, Júlia, Mendes, Marta, Silva, Esser Jorge
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://revistadeletras.utad.pt/index.php/revistadeletras/article/view/282

This article dedicates itself to the perception of female representation in the digital media. Besides a historical contextualization of feminism, conceptual approaches are presented, as well as the representation of women in conventional and digital media. In empirical terms, the work resorts to data collected through interviews with a professional group that studies gender issues and a popular group that uses social media. The new perceptions on the subject, the experience and knowledge drawn from this appoach of this work contribute to deepen the insight into the digitally constructed reality. In this field, we live in a climate of post-feminism, marked by sexist and conservative traits, in which the representation of the female figure endures as condescending and sexualized. The existence of movements that question this stereotypical model is scarce, but real, and there is a slow emergence of diverse representation.