Increasing customer experience through the optimization of premium public charging by Mercedes benz

Detalhes bibliográficos
Autor(a) principal: Jeczawitz, Katharina Sophia Julia
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/144800
Resumo: This paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. As such, a pronounced network of charge points is of utmost importance to ful fill customer needs and accelerate electrification. As holistic research on the development of exclusive charging stations with premium services is limited, this individual thesis explores such initiatives for Mercedes-Benz. In examining the importance of customer experience to automotive firms within the electric vehicle charging ecosystem, this section analyzes how Mercedes-Benz can enhance public charging. In the short run, strategic partnerships ful fill immediate customer demands. In the long run an implementation of own, branded charging stations should be reconsidered to sustain in the luxury car segment.
id RCAP_b0bf37cec52f113593b9bcb0fffd4989
oai_identifier_str oai:run.unl.pt:10362/144800
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Increasing customer experience through the optimization of premium public charging by Mercedes benzDigital transformationCustomer experienceMercedes-benzElectric transformationCharging infrastructureDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. As such, a pronounced network of charge points is of utmost importance to ful fill customer needs and accelerate electrification. As holistic research on the development of exclusive charging stations with premium services is limited, this individual thesis explores such initiatives for Mercedes-Benz. In examining the importance of customer experience to automotive firms within the electric vehicle charging ecosystem, this section analyzes how Mercedes-Benz can enhance public charging. In the short run, strategic partnerships ful fill immediate customer demands. In the long run an implementation of own, branded charging stations should be reconsidered to sustain in the luxury car segment.Castro, João Nuno Lopes deRUNJeczawitz, Katharina Sophia Julia2022-10-18T10:30:50Z2022-01-182021-12-172022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/144800TID:203063520enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:24:40Zoai:run.unl.pt:10362/144800Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:51:45.191902Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Increasing customer experience through the optimization of premium public charging by Mercedes benz
title Increasing customer experience through the optimization of premium public charging by Mercedes benz
spellingShingle Increasing customer experience through the optimization of premium public charging by Mercedes benz
Jeczawitz, Katharina Sophia Julia
Digital transformation
Customer experience
Mercedes-benz
Electric transformation
Charging infrastructure
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Increasing customer experience through the optimization of premium public charging by Mercedes benz
title_full Increasing customer experience through the optimization of premium public charging by Mercedes benz
title_fullStr Increasing customer experience through the optimization of premium public charging by Mercedes benz
title_full_unstemmed Increasing customer experience through the optimization of premium public charging by Mercedes benz
title_sort Increasing customer experience through the optimization of premium public charging by Mercedes benz
author Jeczawitz, Katharina Sophia Julia
author_facet Jeczawitz, Katharina Sophia Julia
author_role author
dc.contributor.none.fl_str_mv Castro, João Nuno Lopes de
RUN
dc.contributor.author.fl_str_mv Jeczawitz, Katharina Sophia Julia
dc.subject.por.fl_str_mv Digital transformation
Customer experience
Mercedes-benz
Electric transformation
Charging infrastructure
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Digital transformation
Customer experience
Mercedes-benz
Electric transformation
Charging infrastructure
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. As such, a pronounced network of charge points is of utmost importance to ful fill customer needs and accelerate electrification. As holistic research on the development of exclusive charging stations with premium services is limited, this individual thesis explores such initiatives for Mercedes-Benz. In examining the importance of customer experience to automotive firms within the electric vehicle charging ecosystem, this section analyzes how Mercedes-Benz can enhance public charging. In the short run, strategic partnerships ful fill immediate customer demands. In the long run an implementation of own, branded charging stations should be reconsidered to sustain in the luxury car segment.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-10-18T10:30:50Z
2022-01-18
2022-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/144800
TID:203063520
url http://hdl.handle.net/10362/144800
identifier_str_mv TID:203063520
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138110313857024

Registros relacionados