Increasing customer experience through the optimization of premium public charging by Mercedes benz
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/144800 |
Resumo: | This paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. As such, a pronounced network of charge points is of utmost importance to ful fill customer needs and accelerate electrification. As holistic research on the development of exclusive charging stations with premium services is limited, this individual thesis explores such initiatives for Mercedes-Benz. In examining the importance of customer experience to automotive firms within the electric vehicle charging ecosystem, this section analyzes how Mercedes-Benz can enhance public charging. In the short run, strategic partnerships ful fill immediate customer demands. In the long run an implementation of own, branded charging stations should be reconsidered to sustain in the luxury car segment. |
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Increasing customer experience through the optimization of premium public charging by Mercedes benzDigital transformationCustomer experienceMercedes-benzElectric transformationCharging infrastructureDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. As such, a pronounced network of charge points is of utmost importance to ful fill customer needs and accelerate electrification. As holistic research on the development of exclusive charging stations with premium services is limited, this individual thesis explores such initiatives for Mercedes-Benz. In examining the importance of customer experience to automotive firms within the electric vehicle charging ecosystem, this section analyzes how Mercedes-Benz can enhance public charging. In the short run, strategic partnerships ful fill immediate customer demands. In the long run an implementation of own, branded charging stations should be reconsidered to sustain in the luxury car segment.Castro, João Nuno Lopes deRUNJeczawitz, Katharina Sophia Julia2022-10-18T10:30:50Z2022-01-182021-12-172022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/144800TID:203063520enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:24:40Zoai:run.unl.pt:10362/144800Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:51:45.191902Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Increasing customer experience through the optimization of premium public charging by Mercedes benz |
title |
Increasing customer experience through the optimization of premium public charging by Mercedes benz |
spellingShingle |
Increasing customer experience through the optimization of premium public charging by Mercedes benz Jeczawitz, Katharina Sophia Julia Digital transformation Customer experience Mercedes-benz Electric transformation Charging infrastructure Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Increasing customer experience through the optimization of premium public charging by Mercedes benz |
title_full |
Increasing customer experience through the optimization of premium public charging by Mercedes benz |
title_fullStr |
Increasing customer experience through the optimization of premium public charging by Mercedes benz |
title_full_unstemmed |
Increasing customer experience through the optimization of premium public charging by Mercedes benz |
title_sort |
Increasing customer experience through the optimization of premium public charging by Mercedes benz |
author |
Jeczawitz, Katharina Sophia Julia |
author_facet |
Jeczawitz, Katharina Sophia Julia |
author_role |
author |
dc.contributor.none.fl_str_mv |
Castro, João Nuno Lopes de RUN |
dc.contributor.author.fl_str_mv |
Jeczawitz, Katharina Sophia Julia |
dc.subject.por.fl_str_mv |
Digital transformation Customer experience Mercedes-benz Electric transformation Charging infrastructure Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Digital transformation Customer experience Mercedes-benz Electric transformation Charging infrastructure Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. As such, a pronounced network of charge points is of utmost importance to ful fill customer needs and accelerate electrification. As holistic research on the development of exclusive charging stations with premium services is limited, this individual thesis explores such initiatives for Mercedes-Benz. In examining the importance of customer experience to automotive firms within the electric vehicle charging ecosystem, this section analyzes how Mercedes-Benz can enhance public charging. In the short run, strategic partnerships ful fill immediate customer demands. In the long run an implementation of own, branded charging stations should be reconsidered to sustain in the luxury car segment. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-17 2022-10-18T10:30:50Z 2022-01-18 2022-01-18T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/144800 TID:203063520 |
url |
http://hdl.handle.net/10362/144800 |
identifier_str_mv |
TID:203063520 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138110313857024 |