How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/29157 |
Resumo: | The labor market is constantly changing, not only because it has gone through a pandemic period that has given rise to different ways of working, but also because it now embraces a new generation with different perspectives, needs, and ambitions - Generation Z. The traditional organizational model is no longer adequate to meet the expectations of this generation, and for companies to be able to compete in the current war for talent, they need to keep up with market trends. Unlike previous generations, who put salary and career advancement as a priority, this generation tends not to want to replicate this lifestyle. Based on a quantitative approach through questionnaire data collection, the study investigates the characteristics of Generation Z, what these professionals look for in a job offer, and what motivates them to stay with an organization. In addition, it analyzes the influence of employer branding dimensions on talent attraction and retention, identifying the most valued dimensions in this process. The results of this research provide a significant contribution for companies interested in attracting and retaining Generation Z talent. Understanding the specific preferences and needs of this generation, allows organizations to adapt their talent management strategies, becoming more attractive and competitive in the current labor market. This study contributes to the existing literature, as there is still a knowledge gap in managing Generation Z talent. |
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How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent managementGeração Z -- -- Z GenerationTalent managementTalent attractionTalent retentionEmployer brandingEmployer branding dimensionsGestão de talentosAtração de talentoRetenção de talentoDimensões de employer brandingThe labor market is constantly changing, not only because it has gone through a pandemic period that has given rise to different ways of working, but also because it now embraces a new generation with different perspectives, needs, and ambitions - Generation Z. The traditional organizational model is no longer adequate to meet the expectations of this generation, and for companies to be able to compete in the current war for talent, they need to keep up with market trends. Unlike previous generations, who put salary and career advancement as a priority, this generation tends not to want to replicate this lifestyle. Based on a quantitative approach through questionnaire data collection, the study investigates the characteristics of Generation Z, what these professionals look for in a job offer, and what motivates them to stay with an organization. In addition, it analyzes the influence of employer branding dimensions on talent attraction and retention, identifying the most valued dimensions in this process. The results of this research provide a significant contribution for companies interested in attracting and retaining Generation Z talent. Understanding the specific preferences and needs of this generation, allows organizations to adapt their talent management strategies, becoming more attractive and competitive in the current labor market. This study contributes to the existing literature, as there is still a knowledge gap in managing Generation Z talent.O mercado de trabalho está em constante mudança, não só porque atravessou um período de pandemia que deu origem a diferentes formas de trabalho, mas também porque abrange agora uma nova geração com perspetivas, necessidades e ambições diferentes - a Geração Z. O modelo organizacional tradicional já não é adequado para atender às expectativas dessa geração e, para que as empresas consigam competir na atual guerra de talento, precisam de acompanhar as tendências de evolução do mercado. Contrariamente às gerações anteriores, que colocam o salário e a ascensão de carreira como prioridade, esta geração tende a não querer replicar este estilo de vida. Com base numa abordagem quantitativa feita através da recolha de dados por questionário, o estudo investiga as características da Geração Z, o que estes profissionais procuram numa proposta de emprego e o que os motiva a permanecer numa organização. Além disso, analisa a influência das dimensões do Employer Branding na atração e retenção de talentos, identificando as dimensões mais valorizadas nesse processo. Os resultados desta pesquisa fornecem um contributo significativo para as empresas interessadas em atrair e reter talentos da Geração Z. Ao compreender as preferências e necessidades específicas dessa geração, permite às organizações adaptar as suas estratégias de gestão de talentos, tornando-se mais atrativas e competitivas no atual mercado de trabalho. Este estudo contribui para a literatura existente, uma vez que ainda existe uma lacuna de conhecimento sobre como gerir o talento da Geração Z.2026-07-29T00:00:00Z2023-07-27T00:00:00Z2023-07-272023-07info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/29157TID:203336402engBatalha, Carolina Maria Roussadoinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-26T01:16:41Zoai:repositorio.iscte-iul.pt:10071/29157Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:19:27.818139Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management |
title |
How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management |
spellingShingle |
How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management Batalha, Carolina Maria Roussado Geração Z -- -- Z Generation Talent management Talent attraction Talent retention Employer branding Employer branding dimensions Gestão de talentos Atração de talento Retenção de talento Dimensões de employer branding |
title_short |
How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management |
title_full |
How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management |
title_fullStr |
How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management |
title_full_unstemmed |
How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management |
title_sort |
How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management |
author |
Batalha, Carolina Maria Roussado |
author_facet |
Batalha, Carolina Maria Roussado |
author_role |
author |
dc.contributor.author.fl_str_mv |
Batalha, Carolina Maria Roussado |
dc.subject.por.fl_str_mv |
Geração Z -- -- Z Generation Talent management Talent attraction Talent retention Employer branding Employer branding dimensions Gestão de talentos Atração de talento Retenção de talento Dimensões de employer branding |
topic |
Geração Z -- -- Z Generation Talent management Talent attraction Talent retention Employer branding Employer branding dimensions Gestão de talentos Atração de talento Retenção de talento Dimensões de employer branding |
description |
The labor market is constantly changing, not only because it has gone through a pandemic period that has given rise to different ways of working, but also because it now embraces a new generation with different perspectives, needs, and ambitions - Generation Z. The traditional organizational model is no longer adequate to meet the expectations of this generation, and for companies to be able to compete in the current war for talent, they need to keep up with market trends. Unlike previous generations, who put salary and career advancement as a priority, this generation tends not to want to replicate this lifestyle. Based on a quantitative approach through questionnaire data collection, the study investigates the characteristics of Generation Z, what these professionals look for in a job offer, and what motivates them to stay with an organization. In addition, it analyzes the influence of employer branding dimensions on talent attraction and retention, identifying the most valued dimensions in this process. The results of this research provide a significant contribution for companies interested in attracting and retaining Generation Z talent. Understanding the specific preferences and needs of this generation, allows organizations to adapt their talent management strategies, becoming more attractive and competitive in the current labor market. This study contributes to the existing literature, as there is still a knowledge gap in managing Generation Z talent. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-07-27T00:00:00Z 2023-07-27 2023-07 2026-07-29T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/29157 TID:203336402 |
url |
http://hdl.handle.net/10071/29157 |
identifier_str_mv |
TID:203336402 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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