Marketing plan for semear program - increasing the sustainability of semear´s social mission
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/123233 |
Resumo: | This work project consisted of developing a Marketing Plan for SEMEAR, a program of a social organization with the mission to help the full integration of people with Intellectual and Developmental Disabilities(IDD) in society. The group focused on the role of SEMEAR na Mercearia business unit to help improve SEMEAR’ s overall performance and, forth at purpose, conducted a strategic diagnosis and analyzed the market and consumers of artisanal products. Three strategic initiatives were suggested, each one with three tactics, presented as recommendations to SEMEAR, focusing on fighting seasonality and increasing the financial stability all year long (a key step to wards financial self-sustainability) and on increasing brand awareness with the ultimate goal of promoting the inclusion of disabled people in our society. |
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Marketing plan for semear program - increasing the sustainability of semear´s social missionMarketing planSemearHybrid organizationSocial organizationSocial-mission drivenPeople with intellectual and developmental DisabilitesArtisanal gourmet productsDomínio/Área Científica::Ciências SociaisThis work project consisted of developing a Marketing Plan for SEMEAR, a program of a social organization with the mission to help the full integration of people with Intellectual and Developmental Disabilities(IDD) in society. The group focused on the role of SEMEAR na Mercearia business unit to help improve SEMEAR’ s overall performance and, forth at purpose, conducted a strategic diagnosis and analyzed the market and consumers of artisanal products. Three strategic initiatives were suggested, each one with three tactics, presented as recommendations to SEMEAR, focusing on fighting seasonality and increasing the financial stability all year long (a key step to wards financial self-sustainability) and on increasing brand awareness with the ultimate goal of promoting the inclusion of disabled people in our society.Lages, CarmenRUNCunha, Raquel Pereira da2021-08-27T14:31:47Z2021-01-132021-01-042021-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123233TID:202741990enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:38Zoai:run.unl.pt:10362/123233Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:59.693990Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Marketing plan for semear program - increasing the sustainability of semear´s social mission |
title |
Marketing plan for semear program - increasing the sustainability of semear´s social mission |
spellingShingle |
Marketing plan for semear program - increasing the sustainability of semear´s social mission Cunha, Raquel Pereira da Marketing plan Semear Hybrid organization Social organization Social-mission driven People with intellectual and developmental Disabilites Artisanal gourmet products Domínio/Área Científica::Ciências Sociais |
title_short |
Marketing plan for semear program - increasing the sustainability of semear´s social mission |
title_full |
Marketing plan for semear program - increasing the sustainability of semear´s social mission |
title_fullStr |
Marketing plan for semear program - increasing the sustainability of semear´s social mission |
title_full_unstemmed |
Marketing plan for semear program - increasing the sustainability of semear´s social mission |
title_sort |
Marketing plan for semear program - increasing the sustainability of semear´s social mission |
author |
Cunha, Raquel Pereira da |
author_facet |
Cunha, Raquel Pereira da |
author_role |
author |
dc.contributor.none.fl_str_mv |
Lages, Carmen RUN |
dc.contributor.author.fl_str_mv |
Cunha, Raquel Pereira da |
dc.subject.por.fl_str_mv |
Marketing plan Semear Hybrid organization Social organization Social-mission driven People with intellectual and developmental Disabilites Artisanal gourmet products Domínio/Área Científica::Ciências Sociais |
topic |
Marketing plan Semear Hybrid organization Social organization Social-mission driven People with intellectual and developmental Disabilites Artisanal gourmet products Domínio/Área Científica::Ciências Sociais |
description |
This work project consisted of developing a Marketing Plan for SEMEAR, a program of a social organization with the mission to help the full integration of people with Intellectual and Developmental Disabilities(IDD) in society. The group focused on the role of SEMEAR na Mercearia business unit to help improve SEMEAR’ s overall performance and, forth at purpose, conducted a strategic diagnosis and analyzed the market and consumers of artisanal products. Three strategic initiatives were suggested, each one with three tactics, presented as recommendations to SEMEAR, focusing on fighting seasonality and increasing the financial stability all year long (a key step to wards financial self-sustainability) and on increasing brand awareness with the ultimate goal of promoting the inclusion of disabled people in our society. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-08-27T14:31:47Z 2021-01-13 2021-01-04 2021-01-13T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/123233 TID:202741990 |
url |
http://hdl.handle.net/10362/123233 |
identifier_str_mv |
TID:202741990 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138056299610112 |