How can sponsoring of sports teams influence healthy eating on children?

Detalhes bibliográficos
Autor(a) principal: Marques, Miguel Maria de Noronha Lopes e Silva
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/15529
Resumo: Field lab in marketing: Children consumer behaviour
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spelling How can sponsoring of sports teams influence healthy eating on children?ChildrenSports sponsorshipMimosaHealthy eatingConsumer behaviourDomínio/Área Científica::Ciências Sociais::Economia e GestãoField lab in marketing: Children consumer behaviourThis research aims to evaluate the impact of sports sponsorship of a healthy food brand (Mimosa) on children’s eating habits and on their consumer behavior. While previous research on sponsorship was mainly focused on measuring its’ effects on middle-aged adults, our study targeted children between 7 and 11 years old. Through a structured questionnaire responded by a sample of 136 children, we were able to measure their knowledge and attitudes towards the brand and the product, their perception about the persuasive intent of the sponsor and their behavior and attitudes towards healthy eating. Our results suggest that although children already have some knowledge and attitudes towards healthy brands as well as indications about caring about their eating behavior, that does not seem to be triggered by the sponsor. Moreover, they do not appear to understand yet the persuasive intent of the sponsor at these ages.Agante, LuísaRUNMarques, Miguel Maria de Noronha Lopes e Silva2015-10-06T09:18:25Z2015-012015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/15529TID:201527227enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:51:41Zoai:run.unl.pt:10362/15529Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:35.693939Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How can sponsoring of sports teams influence healthy eating on children?
title How can sponsoring of sports teams influence healthy eating on children?
spellingShingle How can sponsoring of sports teams influence healthy eating on children?
Marques, Miguel Maria de Noronha Lopes e Silva
Children
Sports sponsorship
Mimosa
Healthy eating
Consumer behaviour
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How can sponsoring of sports teams influence healthy eating on children?
title_full How can sponsoring of sports teams influence healthy eating on children?
title_fullStr How can sponsoring of sports teams influence healthy eating on children?
title_full_unstemmed How can sponsoring of sports teams influence healthy eating on children?
title_sort How can sponsoring of sports teams influence healthy eating on children?
author Marques, Miguel Maria de Noronha Lopes e Silva
author_facet Marques, Miguel Maria de Noronha Lopes e Silva
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Marques, Miguel Maria de Noronha Lopes e Silva
dc.subject.por.fl_str_mv Children
Sports sponsorship
Mimosa
Healthy eating
Consumer behaviour
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Children
Sports sponsorship
Mimosa
Healthy eating
Consumer behaviour
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Field lab in marketing: Children consumer behaviour
publishDate 2015
dc.date.none.fl_str_mv 2015-10-06T09:18:25Z
2015-01
2015-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/15529
TID:201527227
url http://hdl.handle.net/10362/15529
identifier_str_mv TID:201527227
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.mail.fl_str_mv
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