A new way of implementing prices - a dynamic pricing strategy in e-commerce

Detalhes bibliográficos
Autor(a) principal: Valente, Carolina Clode Silva Rodrigues
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/156243
Resumo: Dynamic Pricing is an emerging subject that has been deeply explored during the Covid19 pandemic. The project Dynamic Pricing Model in E-commerce consists in designing a challenging model to apply to the Navigator Hub (digital platform), as prices are still manually adjusted. “Does customer data analytics from the online channel suggest there is room for customer differentiation in real time?” is, therefore, the key research question. The main focus was on one possible variable for the model, a cluster analysis using IBM SPSS. Four segments, exhibiting different customers’ patterns, arise from there, thus, confirming there is margin to adjust price.
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spelling A new way of implementing prices - a dynamic pricing strategy in e-commerceE-commerceDigitalStrategyRevenueBusiness to businessOnlineClusterClientDomínio/Área Científica::Ciências Sociais::Economia e GestãoDynamic Pricing is an emerging subject that has been deeply explored during the Covid19 pandemic. The project Dynamic Pricing Model in E-commerce consists in designing a challenging model to apply to the Navigator Hub (digital platform), as prices are still manually adjusted. “Does customer data analytics from the online channel suggest there is room for customer differentiation in real time?” is, therefore, the key research question. The main focus was on one possible variable for the model, a cluster analysis using IBM SPSS. Four segments, exhibiting different customers’ patterns, arise from there, thus, confirming there is margin to adjust price.Cardoso, ElizabeteRUNValente, Carolina Clode Silva Rodrigues2023-08-03T14:27:31Z2023-01-162023-01-162023-01-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/156243TID:203313178enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:38:58Zoai:run.unl.pt:10362/156243Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:56:24.512072Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A new way of implementing prices - a dynamic pricing strategy in e-commerce
title A new way of implementing prices - a dynamic pricing strategy in e-commerce
spellingShingle A new way of implementing prices - a dynamic pricing strategy in e-commerce
Valente, Carolina Clode Silva Rodrigues
E-commerce
Digital
Strategy
Revenue
Business to business
Online
Cluster
Client
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short A new way of implementing prices - a dynamic pricing strategy in e-commerce
title_full A new way of implementing prices - a dynamic pricing strategy in e-commerce
title_fullStr A new way of implementing prices - a dynamic pricing strategy in e-commerce
title_full_unstemmed A new way of implementing prices - a dynamic pricing strategy in e-commerce
title_sort A new way of implementing prices - a dynamic pricing strategy in e-commerce
author Valente, Carolina Clode Silva Rodrigues
author_facet Valente, Carolina Clode Silva Rodrigues
author_role author
dc.contributor.none.fl_str_mv Cardoso, Elizabete
RUN
dc.contributor.author.fl_str_mv Valente, Carolina Clode Silva Rodrigues
dc.subject.por.fl_str_mv E-commerce
Digital
Strategy
Revenue
Business to business
Online
Cluster
Client
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic E-commerce
Digital
Strategy
Revenue
Business to business
Online
Cluster
Client
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Dynamic Pricing is an emerging subject that has been deeply explored during the Covid19 pandemic. The project Dynamic Pricing Model in E-commerce consists in designing a challenging model to apply to the Navigator Hub (digital platform), as prices are still manually adjusted. “Does customer data analytics from the online channel suggest there is room for customer differentiation in real time?” is, therefore, the key research question. The main focus was on one possible variable for the model, a cluster analysis using IBM SPSS. Four segments, exhibiting different customers’ patterns, arise from there, thus, confirming there is margin to adjust price.
publishDate 2023
dc.date.none.fl_str_mv 2023-08-03T14:27:31Z
2023-01-16
2023-01-16
2023-01-16T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/156243
TID:203313178
url http://hdl.handle.net/10362/156243
identifier_str_mv TID:203313178
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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