The psychological determinants of the green consumer

Detalhes bibliográficos
Autor(a) principal: Oliveira-Brochado, Fernando
Data de Publicação: 2024
Outros Autores: Oliveira-Brochado, Ana, Caldeira, Tiago
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/818
Resumo: During the last years, environmental issues have received increasing attention by the general population, consumers, governments, companies and researchers. Effectively, consumers are now aware that their behavior is likely to influence the environment, and thus have a greater concern when they choose products to buy and consume. Governments attempt to promote policies of environmental sustainability, and companies recognize that the adoption of a socially responsible positioning and the offering of green products are critical factors to develop and maintain a competitive advantage. In this context, the present work intends to study the determinants of purchase behavior of green products based on the theoretical framework of the Theory of Planned Behaviour. Based on a sample of employees of a Portuguese company in Portugal with national geographic coverage, we concluded that the variables attitude, subjective norm, and perceived control influence the behavioral intention of buying green products
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spelling The psychological determinants of the green consumerOs determinantes psicológicos do consumidor verdeGreen consumergreen productsPortugalstructural equation modelingtheory of planned behaviorDuring the last years, environmental issues have received increasing attention by the general population, consumers, governments, companies and researchers. Effectively, consumers are now aware that their behavior is likely to influence the environment, and thus have a greater concern when they choose products to buy and consume. Governments attempt to promote policies of environmental sustainability, and companies recognize that the adoption of a socially responsible positioning and the offering of green products are critical factors to develop and maintain a competitive advantage. In this context, the present work intends to study the determinants of purchase behavior of green products based on the theoretical framework of the Theory of Planned Behaviour. Based on a sample of employees of a Portuguese company in Portugal with national geographic coverage, we concluded that the variables attitude, subjective norm, and perceived control influence the behavioral intention of buying green productsNos últimos anos tem-se verificado uma preocupação crescente em relação à temática ambiental na população em geral, nos consumidores, nos governos, nas empresas e nos investigadores. Efetivamente, os consumidores têm consciência de que o seu comportamento é suscetível de influenciar o meio ambiente, começando a ter uma maior preocupação aquando da escolha dos produtos que adquirem e consomem. Os governos procuram promover políticas de sustentabilidade ambiental, e as empresas reconhecem que a adoção de um posicionamento socialmente responsável e a oferta de produtos verdes suscetíveis de responder às necessidades do consumidor são aspetos chave para o desenvolvimento e manutenção de uma vantagem competitiva. Neste contexto, o presente trabalho teve como objetivo estudar os determinantes do comportamento de compra de produtos verdes, com base no quadro teórico da Teoria do Comportamento Planeado. Considerando uma amostra de colaboradores de uma empresa em Portugal com cobertura geográfica nacional, concluiu-se que as variáveis atitude, norma subjetiva e controlo percebido têm influência na intenção comportamental, de compra de produtos verdes.University of Algarve2024-01-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/818Revista Encontros Científicos - Tourism & Management Studies; v. 11 n. 2 (2015); 104-111Tourism & Management Studies; Vol. 11 N.º 2 (2015); 104-111Tourism & Management Studies; Vol. 11 No. 2 (2015); 104-111Revista Encontros Científicos - Tourism & Management Studies; Vol. 11 Núm. 2 (2015); 104-1112182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/818https://tmstudies.net/index.php/ectms/article/view/818/2398Copyright (c) 2016 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessOliveira-Brochado, FernandoOliveira-Brochado, AnaCaldeira, Tiago2024-01-17T15:29:12Zoai:ojs.pkp.sfu.ca:article/818Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:23.769288Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The psychological determinants of the green consumer
Os determinantes psicológicos do consumidor verde
title The psychological determinants of the green consumer
spellingShingle The psychological determinants of the green consumer
Oliveira-Brochado, Fernando
Green consumer
green products
Portugal
structural equation modeling
theory of planned behavior
title_short The psychological determinants of the green consumer
title_full The psychological determinants of the green consumer
title_fullStr The psychological determinants of the green consumer
title_full_unstemmed The psychological determinants of the green consumer
title_sort The psychological determinants of the green consumer
author Oliveira-Brochado, Fernando
author_facet Oliveira-Brochado, Fernando
Oliveira-Brochado, Ana
Caldeira, Tiago
author_role author
author2 Oliveira-Brochado, Ana
Caldeira, Tiago
author2_role author
author
dc.contributor.author.fl_str_mv Oliveira-Brochado, Fernando
Oliveira-Brochado, Ana
Caldeira, Tiago
dc.subject.por.fl_str_mv Green consumer
green products
Portugal
structural equation modeling
theory of planned behavior
topic Green consumer
green products
Portugal
structural equation modeling
theory of planned behavior
description During the last years, environmental issues have received increasing attention by the general population, consumers, governments, companies and researchers. Effectively, consumers are now aware that their behavior is likely to influence the environment, and thus have a greater concern when they choose products to buy and consume. Governments attempt to promote policies of environmental sustainability, and companies recognize that the adoption of a socially responsible positioning and the offering of green products are critical factors to develop and maintain a competitive advantage. In this context, the present work intends to study the determinants of purchase behavior of green products based on the theoretical framework of the Theory of Planned Behaviour. Based on a sample of employees of a Portuguese company in Portugal with national geographic coverage, we concluded that the variables attitude, subjective norm, and perceived control influence the behavioral intention of buying green products
publishDate 2024
dc.date.none.fl_str_mv 2024-01-10
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/818
url https://tmstudies.net/index.php/ectms/article/view/818
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/818
https://tmstudies.net/index.php/ectms/article/view/818/2398
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 11 n. 2 (2015); 104-111
Tourism & Management Studies; Vol. 11 N.º 2 (2015); 104-111
Tourism & Management Studies; Vol. 11 No. 2 (2015); 104-111
Revista Encontros Científicos - Tourism & Management Studies; Vol. 11 Núm. 2 (2015); 104-111
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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