Cities as brands: the role of communication strategy in place marketing context

Detalhes bibliográficos
Autor(a) principal: Azevedo, António
Data de Publicação: 2005
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.34624/sopcom.v0i0.16308
Resumo: This paper acknowledges the role of place marketing and city branding as driver of economic development. It is a very important strategic decision for a place to start systematic place marketing in order to increase the competitiveness aiming to attract the scarce sources of wealth. This paper aims to contribute to the conceptualization of the city branding theoretical framework. The importance of the destination self-congruity in the creation of a tourist-destination brand relationship is related with the concept of innovative salient experiences as a key success factor in a place marketing strategy. Also the benefits caused by image transference from city brand image to city-of-origin products are discussed.
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spelling Cities as brands: the role of communication strategy in place marketing contextThis paper acknowledges the role of place marketing and city branding as driver of economic development. It is a very important strategic decision for a place to start systematic place marketing in order to increase the competitiveness aiming to attract the scarce sources of wealth. This paper aims to contribute to the conceptualization of the city branding theoretical framework. The importance of the destination self-congruity in the creation of a tourist-destination brand relationship is related with the concept of innovative salient experiences as a key success factor in a place marketing strategy. Also the benefits caused by image transference from city brand image to city-of-origin products are discussed.Universidade de Aveiro2005-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.34624/sopcom.v0i0.16308https://doi.org/10.34624/sopcom.v0i0.16308SOPCOM: Associação Portuguesa de Ciências da Comunicação; 2005: 4º SOPCOM: “Repensar os Media: Novos Contextos da Comunicação e da Informação”; 1777-1786SOPCOM: Associação Portuguesa de Ciências da Comunicação; 2005: 4º SOPCOM: “Repensar os Media: Novos Contextos da Comunicação e da Informação”; 1777-1786SOPCOM: Associação Portuguesa de Ciências da Comunicação; 2005: 4º SOPCOM: “Repensar os Media: Novos Contextos da Comunicação e da Informação”; 1777-1786reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://proa.ua.pt/index.php/sopcom/article/view/16308https://proa.ua.pt/index.php/sopcom/article/view/16308/11508Azevedo, Antónioinfo:eu-repo/semantics/openAccess2023-06-20T14:54:17ZPortal AgregadorONG
dc.title.none.fl_str_mv Cities as brands: the role of communication strategy in place marketing context
title Cities as brands: the role of communication strategy in place marketing context
spellingShingle Cities as brands: the role of communication strategy in place marketing context
Azevedo, António
title_short Cities as brands: the role of communication strategy in place marketing context
title_full Cities as brands: the role of communication strategy in place marketing context
title_fullStr Cities as brands: the role of communication strategy in place marketing context
title_full_unstemmed Cities as brands: the role of communication strategy in place marketing context
title_sort Cities as brands: the role of communication strategy in place marketing context
author Azevedo, António
author_facet Azevedo, António
author_role author
dc.contributor.author.fl_str_mv Azevedo, António
description This paper acknowledges the role of place marketing and city branding as driver of economic development. It is a very important strategic decision for a place to start systematic place marketing in order to increase the competitiveness aiming to attract the scarce sources of wealth. This paper aims to contribute to the conceptualization of the city branding theoretical framework. The importance of the destination self-congruity in the creation of a tourist-destination brand relationship is related with the concept of innovative salient experiences as a key success factor in a place marketing strategy. Also the benefits caused by image transference from city brand image to city-of-origin products are discussed.
publishDate 2005
dc.date.none.fl_str_mv 2005-01-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.34624/sopcom.v0i0.16308
https://doi.org/10.34624/sopcom.v0i0.16308
url https://doi.org/10.34624/sopcom.v0i0.16308
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://proa.ua.pt/index.php/sopcom/article/view/16308
https://proa.ua.pt/index.php/sopcom/article/view/16308/11508
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de Aveiro
publisher.none.fl_str_mv Universidade de Aveiro
dc.source.none.fl_str_mv SOPCOM: Associação Portuguesa de Ciências da Comunicação; 2005: 4º SOPCOM: “Repensar os Media: Novos Contextos da Comunicação e da Informação”; 1777-1786
SOPCOM: Associação Portuguesa de Ciências da Comunicação; 2005: 4º SOPCOM: “Repensar os Media: Novos Contextos da Comunicação e da Informação”; 1777-1786
SOPCOM: Associação Portuguesa de Ciências da Comunicação; 2005: 4º SOPCOM: “Repensar os Media: Novos Contextos da Comunicação e da Informação”; 1777-1786
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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