Cities as brands: the role of communication strategy in place marketing context

Bibliographic Details
Main Author: Azevedo, António
Publication Date: 2005
Format: Article
Language: eng
Source: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Download full: https://doi.org/10.34624/sopcom.v0i0.16308
Summary: This paper acknowledges the role of place marketing and city branding as driver of economic development. It is a very important strategic decision for a place to start systematic place marketing in order to increase the competitiveness aiming to attract the scarce sources of wealth. This paper aims to contribute to the conceptualization of the city branding theoretical framework. The importance of the destination self-congruity in the creation of a tourist-destination brand relationship is related with the concept of innovative salient experiences as a key success factor in a place marketing strategy. Also the benefits caused by image transference from city brand image to city-of-origin products are discussed.
id RCAP_b719e0aec8aee3652db29510c684b8fe
oai_identifier_str oai:proa.ua.pt:article/16308
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Cities as brands: the role of communication strategy in place marketing contextThis paper acknowledges the role of place marketing and city branding as driver of economic development. It is a very important strategic decision for a place to start systematic place marketing in order to increase the competitiveness aiming to attract the scarce sources of wealth. This paper aims to contribute to the conceptualization of the city branding theoretical framework. The importance of the destination self-congruity in the creation of a tourist-destination brand relationship is related with the concept of innovative salient experiences as a key success factor in a place marketing strategy. Also the benefits caused by image transference from city brand image to city-of-origin products are discussed.Universidade de Aveiro2005-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.34624/sopcom.v0i0.16308https://doi.org/10.34624/sopcom.v0i0.16308SOPCOM: Associação Portuguesa de Ciências da Comunicação; 2005: 4º SOPCOM: “Repensar os Media: Novos Contextos da Comunicação e da Informação”; 1777-1786SOPCOM: Associação Portuguesa de Ciências da Comunicação; 2005: 4º SOPCOM: “Repensar os Media: Novos Contextos da Comunicação e da Informação”; 1777-1786SOPCOM: Associação Portuguesa de Ciências da Comunicação; 2005: 4º SOPCOM: “Repensar os Media: Novos Contextos da Comunicação e da Informação”; 1777-1786reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://proa.ua.pt/index.php/sopcom/article/view/16308https://proa.ua.pt/index.php/sopcom/article/view/16308/11508Azevedo, Antónioinfo:eu-repo/semantics/openAccess2023-06-20T14:54:17Zoai:proa.ua.pt:article/16308Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:01:05.583959Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Cities as brands: the role of communication strategy in place marketing context
title Cities as brands: the role of communication strategy in place marketing context
spellingShingle Cities as brands: the role of communication strategy in place marketing context
Azevedo, António
title_short Cities as brands: the role of communication strategy in place marketing context
title_full Cities as brands: the role of communication strategy in place marketing context
title_fullStr Cities as brands: the role of communication strategy in place marketing context
title_full_unstemmed Cities as brands: the role of communication strategy in place marketing context
title_sort Cities as brands: the role of communication strategy in place marketing context
author Azevedo, António
author_facet Azevedo, António
author_role author
dc.contributor.author.fl_str_mv Azevedo, António
description This paper acknowledges the role of place marketing and city branding as driver of economic development. It is a very important strategic decision for a place to start systematic place marketing in order to increase the competitiveness aiming to attract the scarce sources of wealth. This paper aims to contribute to the conceptualization of the city branding theoretical framework. The importance of the destination self-congruity in the creation of a tourist-destination brand relationship is related with the concept of innovative salient experiences as a key success factor in a place marketing strategy. Also the benefits caused by image transference from city brand image to city-of-origin products are discussed.
publishDate 2005
dc.date.none.fl_str_mv 2005-01-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.34624/sopcom.v0i0.16308
https://doi.org/10.34624/sopcom.v0i0.16308
url https://doi.org/10.34624/sopcom.v0i0.16308
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://proa.ua.pt/index.php/sopcom/article/view/16308
https://proa.ua.pt/index.php/sopcom/article/view/16308/11508
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de Aveiro
publisher.none.fl_str_mv Universidade de Aveiro
dc.source.none.fl_str_mv SOPCOM: Associação Portuguesa de Ciências da Comunicação; 2005: 4º SOPCOM: “Repensar os Media: Novos Contextos da Comunicação e da Informação”; 1777-1786
SOPCOM: Associação Portuguesa de Ciências da Comunicação; 2005: 4º SOPCOM: “Repensar os Media: Novos Contextos da Comunicação e da Informação”; 1777-1786
SOPCOM: Associação Portuguesa de Ciências da Comunicação; 2005: 4º SOPCOM: “Repensar os Media: Novos Contextos da Comunicação e da Informação”; 1777-1786
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799131678860378112

Similar Items