Measuring quality regarding destination marketing: Perceptions from local public stakeholders in Portugal
Autor(a) principal: | |
---|---|
Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.26/47434 |
Resumo: | Based on academic research and international recommendations on tourism quality, this study sought to develop a wide-ranging tourism quality scale adapted for Portuguese contexts. The research included creating and validating a marketing subscale to measure local public stakeholders’ perceptions of marketing strategies focused on improving tourism destinations’ quality. A self-administered survey was conducted with a sample of Portuguese municipalities including, more specifically, 134 local public stakeholders commonly considered local destination marketing organisations, as well as public policy- and decision-makers. Exploratory and confirmatory factor analyses were performed to measure destination marketing quality, resulting in the identification of two factors: (1) image and promotion and (2) product differentiation. The proposed instrument was shown to have validity and reliability and to be a useful measurement tool. The findings highlight local public stakeholders’ responsibility to ensure the quality and competitiveness of tourism destinations’ marketing and provide multiple useful practical and theoretical implications and insights to guide future research. |
id |
RCAP_b8e6f1b8fb406ba8d1eb1e2673f3e0a3 |
---|---|
oai_identifier_str |
oai:comum.rcaap.pt:10400.26/47434 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Measuring quality regarding destination marketing: Perceptions from local public stakeholders in PortugalMarketingDMOqualitycompetitivenessmeasuring instrumentqualidadecompetitividadeinstrumento de medidaBased on academic research and international recommendations on tourism quality, this study sought to develop a wide-ranging tourism quality scale adapted for Portuguese contexts. The research included creating and validating a marketing subscale to measure local public stakeholders’ perceptions of marketing strategies focused on improving tourism destinations’ quality. A self-administered survey was conducted with a sample of Portuguese municipalities including, more specifically, 134 local public stakeholders commonly considered local destination marketing organisations, as well as public policy- and decision-makers. Exploratory and confirmatory factor analyses were performed to measure destination marketing quality, resulting in the identification of two factors: (1) image and promotion and (2) product differentiation. The proposed instrument was shown to have validity and reliability and to be a useful measurement tool. The findings highlight local public stakeholders’ responsibility to ensure the quality and competitiveness of tourism destinations’ marketing and provide multiple useful practical and theoretical implications and insights to guide future research.[Universidade do Algarve]Repositório ComumMoura, AndreiaMónico, Lisete Santos MendesMira, Maria Do Rosário2023-10-23T14:56:13Z20192019-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.26/47434eng10.18089/tms.2019.150104info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-10-26T02:16:35Zoai:comum.rcaap.pt:10400.26/47434Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:39:35.085491Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Measuring quality regarding destination marketing: Perceptions from local public stakeholders in Portugal |
title |
Measuring quality regarding destination marketing: Perceptions from local public stakeholders in Portugal |
spellingShingle |
Measuring quality regarding destination marketing: Perceptions from local public stakeholders in Portugal Moura, Andreia Marketing DMO quality competitiveness measuring instrument qualidade competitividade instrumento de medida |
title_short |
Measuring quality regarding destination marketing: Perceptions from local public stakeholders in Portugal |
title_full |
Measuring quality regarding destination marketing: Perceptions from local public stakeholders in Portugal |
title_fullStr |
Measuring quality regarding destination marketing: Perceptions from local public stakeholders in Portugal |
title_full_unstemmed |
Measuring quality regarding destination marketing: Perceptions from local public stakeholders in Portugal |
title_sort |
Measuring quality regarding destination marketing: Perceptions from local public stakeholders in Portugal |
author |
Moura, Andreia |
author_facet |
Moura, Andreia Mónico, Lisete Santos Mendes Mira, Maria Do Rosário |
author_role |
author |
author2 |
Mónico, Lisete Santos Mendes Mira, Maria Do Rosário |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Repositório Comum |
dc.contributor.author.fl_str_mv |
Moura, Andreia Mónico, Lisete Santos Mendes Mira, Maria Do Rosário |
dc.subject.por.fl_str_mv |
Marketing DMO quality competitiveness measuring instrument qualidade competitividade instrumento de medida |
topic |
Marketing DMO quality competitiveness measuring instrument qualidade competitividade instrumento de medida |
description |
Based on academic research and international recommendations on tourism quality, this study sought to develop a wide-ranging tourism quality scale adapted for Portuguese contexts. The research included creating and validating a marketing subscale to measure local public stakeholders’ perceptions of marketing strategies focused on improving tourism destinations’ quality. A self-administered survey was conducted with a sample of Portuguese municipalities including, more specifically, 134 local public stakeholders commonly considered local destination marketing organisations, as well as public policy- and decision-makers. Exploratory and confirmatory factor analyses were performed to measure destination marketing quality, resulting in the identification of two factors: (1) image and promotion and (2) product differentiation. The proposed instrument was shown to have validity and reliability and to be a useful measurement tool. The findings highlight local public stakeholders’ responsibility to ensure the quality and competitiveness of tourism destinations’ marketing and provide multiple useful practical and theoretical implications and insights to guide future research. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019 2019-01-01T00:00:00Z 2023-10-23T14:56:13Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.26/47434 |
url |
http://hdl.handle.net/10400.26/47434 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.18089/tms.2019.150104 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
[Universidade do Algarve] |
publisher.none.fl_str_mv |
[Universidade do Algarve] |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799133657209765888 |