Measuring quality for destination marketing: local public stakeholders’ perceptions in Portugal
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://tmstudies.net/index.php/ectms/article/view/1119 |
Resumo: | Based on academic research and international recommendations on tourism quality, this study sought to develop a wide-ranging tourism quality scale adapted for Portuguese contexts. The research included creating and validating a marketing subscale to measure local public stakeholders’ perceptions of marketing strategies focused on improving tourism destinations’ quality. A self-administered survey was conducted with a sample of Portuguese municipalities including, more specifically, 134 local public stakeholders commonly considered local destination marketing organisations, as well as public policy- and decision-makers. Exploratory and confirmatory factor analyses were performed to measure destination marketing quality, resulting in the identification of two factors: (1) image and promotion and (2) product differentiation. The proposed instrument was shown to have validity and reliability and to be a useful measurement tool. The findings highlight local public stakeholders’ responsibility to ensure the quality and competitiveness of tourism destinations’ marketing and provide multiple useful practical and theoretical implications and insights to guide future research. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Measuring quality for destination marketing: local public stakeholders’ perceptions in PortugalMarketingDMOQualityCompetitivenessMeasuring instrumentBased on academic research and international recommendations on tourism quality, this study sought to develop a wide-ranging tourism quality scale adapted for Portuguese contexts. The research included creating and validating a marketing subscale to measure local public stakeholders’ perceptions of marketing strategies focused on improving tourism destinations’ quality. A self-administered survey was conducted with a sample of Portuguese municipalities including, more specifically, 134 local public stakeholders commonly considered local destination marketing organisations, as well as public policy- and decision-makers. Exploratory and confirmatory factor analyses were performed to measure destination marketing quality, resulting in the identification of two factors: (1) image and promotion and (2) product differentiation. The proposed instrument was shown to have validity and reliability and to be a useful measurement tool. The findings highlight local public stakeholders’ responsibility to ensure the quality and competitiveness of tourism destinations’ marketing and provide multiple useful practical and theoretical implications and insights to guide future research.University of Algarve2019-01-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/1119Revista Encontros Científicos - Tourism & Management Studies; v. 15 n. 1 (2019); 44-53Tourism & Management Studies; Vol. 15 N.º 1 (2019); 44-53Tourism & Management Studies; Vol. 15 No. 1 (2019); 44-53Revista Encontros Científicos - Tourism & Management Studies; Vol. 15 Núm. 1 (2019); 44-532182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/1119https://tmstudies.net/index.php/ectms/article/view/1119/pdf_141Copyright (c) 2019 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessMoura, Andreia AntunesMónico, Lisete dos SantosMira, Maria do Rosário Campos2024-01-17T15:29:39Zoai:ojs.pkp.sfu.ca:article/1119Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:31.412732Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Measuring quality for destination marketing: local public stakeholders’ perceptions in Portugal |
title |
Measuring quality for destination marketing: local public stakeholders’ perceptions in Portugal |
spellingShingle |
Measuring quality for destination marketing: local public stakeholders’ perceptions in Portugal Moura, Andreia Antunes Marketing DMO Quality Competitiveness Measuring instrument |
title_short |
Measuring quality for destination marketing: local public stakeholders’ perceptions in Portugal |
title_full |
Measuring quality for destination marketing: local public stakeholders’ perceptions in Portugal |
title_fullStr |
Measuring quality for destination marketing: local public stakeholders’ perceptions in Portugal |
title_full_unstemmed |
Measuring quality for destination marketing: local public stakeholders’ perceptions in Portugal |
title_sort |
Measuring quality for destination marketing: local public stakeholders’ perceptions in Portugal |
author |
Moura, Andreia Antunes |
author_facet |
Moura, Andreia Antunes Mónico, Lisete dos Santos Mira, Maria do Rosário Campos |
author_role |
author |
author2 |
Mónico, Lisete dos Santos Mira, Maria do Rosário Campos |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Moura, Andreia Antunes Mónico, Lisete dos Santos Mira, Maria do Rosário Campos |
dc.subject.por.fl_str_mv |
Marketing DMO Quality Competitiveness Measuring instrument |
topic |
Marketing DMO Quality Competitiveness Measuring instrument |
description |
Based on academic research and international recommendations on tourism quality, this study sought to develop a wide-ranging tourism quality scale adapted for Portuguese contexts. The research included creating and validating a marketing subscale to measure local public stakeholders’ perceptions of marketing strategies focused on improving tourism destinations’ quality. A self-administered survey was conducted with a sample of Portuguese municipalities including, more specifically, 134 local public stakeholders commonly considered local destination marketing organisations, as well as public policy- and decision-makers. Exploratory and confirmatory factor analyses were performed to measure destination marketing quality, resulting in the identification of two factors: (1) image and promotion and (2) product differentiation. The proposed instrument was shown to have validity and reliability and to be a useful measurement tool. The findings highlight local public stakeholders’ responsibility to ensure the quality and competitiveness of tourism destinations’ marketing and provide multiple useful practical and theoretical implications and insights to guide future research. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-01-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1119 |
url |
https://tmstudies.net/index.php/ectms/article/view/1119 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1119 https://tmstudies.net/index.php/ectms/article/view/1119/pdf_141 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Tourism & Management Studies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Tourism & Management Studies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
University of Algarve |
publisher.none.fl_str_mv |
University of Algarve |
dc.source.none.fl_str_mv |
Revista Encontros Científicos - Tourism & Management Studies; v. 15 n. 1 (2019); 44-53 Tourism & Management Studies; Vol. 15 N.º 1 (2019); 44-53 Tourism & Management Studies; Vol. 15 No. 1 (2019); 44-53 Revista Encontros Científicos - Tourism & Management Studies; Vol. 15 Núm. 1 (2019); 44-53 2182-8466 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
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1799136449755348992 |