Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic
Autor(a) principal: | |
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Data de Publicação: | 2024 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/724 |
Resumo: | This study examined social media usage within organizations during the This study examined social media usage within organizations during the COVID-19 pandemic and its impact on employees' employment engagement, organizational engagement, organizational commitment, job satisfaction, and turnover intention. A quantitative method was employed using a sample size of 371 respondents, with convenient random sampling used for selection. Data was collected from most of the firms in Pakistan’s major cities using an online survey with a closed-ended questionnaire. The analysis was performed using a structural equation model of PLS. Our findings proved a positive and significant link between the use of social media and its influences on employees’ job and organizational engagement. A positive and statistically significant indirect relationship has also been found between social media and organizational commitment via job satisfaction and turnover intention. The study contributes to the field by verifying that social media is vital for employee performance and may subsidize employee engagement, which could decrease turnover intention. DOI: https://doi.org/10.54663/2182-9306.2023.v11.n21.27-47 |
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Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 PandemicSocial media, job engagement, organizational engagement, organizational commitment, job satisfaction, turnover intention, COVID-19This study examined social media usage within organizations during the This study examined social media usage within organizations during the COVID-19 pandemic and its impact on employees' employment engagement, organizational engagement, organizational commitment, job satisfaction, and turnover intention. A quantitative method was employed using a sample size of 371 respondents, with convenient random sampling used for selection. Data was collected from most of the firms in Pakistan’s major cities using an online survey with a closed-ended questionnaire. The analysis was performed using a structural equation model of PLS. Our findings proved a positive and significant link between the use of social media and its influences on employees’ job and organizational engagement. A positive and statistically significant indirect relationship has also been found between social media and organizational commitment via job satisfaction and turnover intention. The study contributes to the field by verifying that social media is vital for employee performance and may subsidize employee engagement, which could decrease turnover intention. DOI: https://doi.org/10.54663/2182-9306.2023.v11.n21.27-47ISVOUGA - Instituto Superior de Entre Douro e Vouga2024-01-19info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/724International Journal of Marketing, Communication and New Media; Vol 11, No 21 (2023)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/724http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/724/368Copyright (c) 2024 Muhammad Arsalan Nazirinfo:eu-repo/semantics/openAccessNazir, Dr Muhammad ArsalanAhmed, Dr Qazi2024-01-26T10:45:38Zoai:u3isjournal.isvouga.pt:article/724Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:57:38.610640Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic |
title |
Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic |
spellingShingle |
Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic Nazir, Dr Muhammad Arsalan Social media, job engagement, organizational engagement, organizational commitment, job satisfaction, turnover intention, COVID-19 |
title_short |
Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic |
title_full |
Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic |
title_fullStr |
Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic |
title_full_unstemmed |
Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic |
title_sort |
Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic |
author |
Nazir, Dr Muhammad Arsalan |
author_facet |
Nazir, Dr Muhammad Arsalan Ahmed, Dr Qazi |
author_role |
author |
author2 |
Ahmed, Dr Qazi |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Nazir, Dr Muhammad Arsalan Ahmed, Dr Qazi |
dc.subject.por.fl_str_mv |
Social media, job engagement, organizational engagement, organizational commitment, job satisfaction, turnover intention, COVID-19 |
topic |
Social media, job engagement, organizational engagement, organizational commitment, job satisfaction, turnover intention, COVID-19 |
description |
This study examined social media usage within organizations during the This study examined social media usage within organizations during the COVID-19 pandemic and its impact on employees' employment engagement, organizational engagement, organizational commitment, job satisfaction, and turnover intention. A quantitative method was employed using a sample size of 371 respondents, with convenient random sampling used for selection. Data was collected from most of the firms in Pakistan’s major cities using an online survey with a closed-ended questionnaire. The analysis was performed using a structural equation model of PLS. Our findings proved a positive and significant link between the use of social media and its influences on employees’ job and organizational engagement. A positive and statistically significant indirect relationship has also been found between social media and organizational commitment via job satisfaction and turnover intention. The study contributes to the field by verifying that social media is vital for employee performance and may subsidize employee engagement, which could decrease turnover intention. DOI: https://doi.org/10.54663/2182-9306.2023.v11.n21.27-47 |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-01-19 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/724 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/724 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/724 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/724/368 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2024 Muhammad Arsalan Nazir info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2024 Muhammad Arsalan Nazir |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; Vol 11, No 21 (2023) 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137062450888704 |