L’Oréal : ombré hair kit consumer-focused product development to find new market opportunities

Detalhes bibliográficos
Autor(a) principal: Cunha, Maria do Carmo d’Orey da
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/22124
Resumo: This dissertation aims to understand the impact of Google Trends1 on L'Oréal product innovation process. L'Oréal started to use this online platform when saw a different look on celebrities, the ombré look2. Then, they decided to explore this new look on Google Trends, where they were able to understand that this topic was highly searched by female audience. More specifically, a way to apply the ombré hair at home, without needing to go to the hairdresser. Therefore, with all the insights taken from Google Trends, L'Oréal developed the first ombré hair home kit. Through this case, L'Oréal reinforced the idea that it is essential to be close to consumers to better understand what they are looking for, in order to be able to bring innovation to the company. This thesis gives an overview of the implementation of this product, how it was received by consumers in Portugal and internationally, and how this product was important for a new cycle of innovation at L'Oréal.
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spelling L’Oréal : ombré hair kit consumer-focused product development to find new market opportunitiesDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis dissertation aims to understand the impact of Google Trends1 on L'Oréal product innovation process. L'Oréal started to use this online platform when saw a different look on celebrities, the ombré look2. Then, they decided to explore this new look on Google Trends, where they were able to understand that this topic was highly searched by female audience. More specifically, a way to apply the ombré hair at home, without needing to go to the hairdresser. Therefore, with all the insights taken from Google Trends, L'Oréal developed the first ombré hair home kit. Through this case, L'Oréal reinforced the idea that it is essential to be close to consumers to better understand what they are looking for, in order to be able to bring innovation to the company. This thesis gives an overview of the implementation of this product, how it was received by consumers in Portugal and internationally, and how this product was important for a new cycle of innovation at L'Oréal.Esta dissertação visa compreender o impacto do Google Trends3 no processo de inovação de produto da L'Oréal. A plataforma começou a ser usada quando a L’Oréal reparou num tipo de cabelo diferente nas celebridades, as californianas4. Seguidamente, a marca decidiu explorar este visual no Google Trends, onde percebeu que as californianas eram bastante procuradas pelo público feminino. Mais especificamente, uma maneira de fazer em casa, sem necessitar de ir ao cabeleireiro. Deste modo, com os insights retirados do Google Trends, a L'Oréal desenvolveu o primeiro kit californianas para aplicação em casa. Assim, a L'Oréal reforçou a ideia de que é essencial ouvir os consumidores para compreender o que eles procuram, de modo a levar inovação para as empresas. Esta tese oferece uma visão geral da implementação deste produto, como foi recebido pelos consumidores em Portugal e internacionalmente, e como este produto foi importante para um novo ciclo de inovação na L'Oréal.Celeste, Pedro Manuel Amador RodriguesVeritati - Repositório Institucional da Universidade Católica PortuguesaCunha, Maria do Carmo d’Orey da2017-05-16T08:10:27Z2017-05-0920172017-05-09T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/22124TID:201703238enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:28:27Zoai:repositorio.ucp.pt:10400.14/22124Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:18:29.033614Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv L’Oréal : ombré hair kit consumer-focused product development to find new market opportunities
title L’Oréal : ombré hair kit consumer-focused product development to find new market opportunities
spellingShingle L’Oréal : ombré hair kit consumer-focused product development to find new market opportunities
Cunha, Maria do Carmo d’Orey da
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short L’Oréal : ombré hair kit consumer-focused product development to find new market opportunities
title_full L’Oréal : ombré hair kit consumer-focused product development to find new market opportunities
title_fullStr L’Oréal : ombré hair kit consumer-focused product development to find new market opportunities
title_full_unstemmed L’Oréal : ombré hair kit consumer-focused product development to find new market opportunities
title_sort L’Oréal : ombré hair kit consumer-focused product development to find new market opportunities
author Cunha, Maria do Carmo d’Orey da
author_facet Cunha, Maria do Carmo d’Orey da
author_role author
dc.contributor.none.fl_str_mv Celeste, Pedro Manuel Amador Rodrigues
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Cunha, Maria do Carmo d’Orey da
dc.subject.por.fl_str_mv Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This dissertation aims to understand the impact of Google Trends1 on L'Oréal product innovation process. L'Oréal started to use this online platform when saw a different look on celebrities, the ombré look2. Then, they decided to explore this new look on Google Trends, where they were able to understand that this topic was highly searched by female audience. More specifically, a way to apply the ombré hair at home, without needing to go to the hairdresser. Therefore, with all the insights taken from Google Trends, L'Oréal developed the first ombré hair home kit. Through this case, L'Oréal reinforced the idea that it is essential to be close to consumers to better understand what they are looking for, in order to be able to bring innovation to the company. This thesis gives an overview of the implementation of this product, how it was received by consumers in Portugal and internationally, and how this product was important for a new cycle of innovation at L'Oréal.
publishDate 2017
dc.date.none.fl_str_mv 2017-05-16T08:10:27Z
2017-05-09
2017
2017-05-09T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/22124
TID:201703238
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identifier_str_mv TID:201703238
dc.language.iso.fl_str_mv eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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