Sustainability as a key driver of innovation: a pedagogical case study of Fidelidade Group

• Autor(a) principal: Marques, Daniela Alexandra da Silva
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/21706
• topic: Sustainability; Sustainable business; Corporate social responsibility; Innovation; Insurance; Sustentabilidade; Negócio sustentável; Responsabilidade social corporativa; Inovação; Seguros

Sustainability is an increasingly present topic in society's discussions, especially in younger generations. Through innovation, companies have a fundamental role in sustainability, having the power to contribute to a more economically, socially, and environmentally sustainable future. In this way, many companies have started to align their strategy with the objectives of sustainable development, in order to implement the 2030 Agenda. The present pedagogical case study focuses on the insurance sector, as it is one of the most important sectors for the economy and essential for the protection of people's lives. It focuses specifically on the Fidelidade Group, the market leader in Portugal and a reference in the insurance industry. Bearing this in mind, the pedagogical study case explores theoretical models of sustainable business and innovationoriented sustainability, framing various innovation activities carried out by Fidelidade Group in the different phases of the innovation-oriented sustainability model presented by Adams et al. (2016). The objective is to illustrate how sustainability can be the main driver for innovation and to explore how the Fidelidade Group can, through innovation, become more sustainable.