Competing through coopetition: A strategy for success in hotel marketing consortia

Detalhes bibliográficos
Autor(a) principal: Almeida, Sofia
Data de Publicação: 2021
Outros Autores: Campos, Ana Cláudia, Costa, Carlos, Simões, José Manuel
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10451/51477
Resumo: Coopetition is a strategy for a company to achieve a competitive advantage in the market environment. However, little is known about how coopetition works in the hotel sector and which organizational departments perform better in terms of coopetitive behaviour. In this research, coopetition is analysed in the context of international hotel marketing consortia (HMC) operating in Portugal. Exploratory interviews and a survey were conducted to consortia members to analyze managers’ perceptions on coopetitive behaviour and the organizational departments engaged in coopetition. The results show that there is higher cooperation than competition in the marketing and research & investigation departments. The research findings support consortia managers to make an informed decision to augment or reduce coopetition inside and outside companies based on two dimensions: internal and external. Internally by enhancing cooperation and reducing competition behaviour according to relationships observed between members; externally, by formulating strategies for the future, thereby increasing the intensity of coopetition according to expansion goals. Finally, theoretical and managerial contributions are presented, followed by recommendations for further research.
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spelling Competing through coopetition: A strategy for success in hotel marketing consortiaCoopetitionCooperationCompetitionHotel marketing consortiumHotel sectorCoopetition is a strategy for a company to achieve a competitive advantage in the market environment. However, little is known about how coopetition works in the hotel sector and which organizational departments perform better in terms of coopetitive behaviour. In this research, coopetition is analysed in the context of international hotel marketing consortia (HMC) operating in Portugal. Exploratory interviews and a survey were conducted to consortia members to analyze managers’ perceptions on coopetitive behaviour and the organizational departments engaged in coopetition. The results show that there is higher cooperation than competition in the marketing and research & investigation departments. The research findings support consortia managers to make an informed decision to augment or reduce coopetition inside and outside companies based on two dimensions: internal and external. Internally by enhancing cooperation and reducing competition behaviour according to relationships observed between members; externally, by formulating strategies for the future, thereby increasing the intensity of coopetition according to expansion goals. Finally, theoretical and managerial contributions are presented, followed by recommendations for further research.University of South FloridaRepositório da Universidade de LisboaAlmeida, SofiaCampos, Ana CláudiaCosta, CarlosSimões, José Manuel2022-02-23T15:45:21Z20212021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10451/51477engAlmeida, S., Campos, A. C., Costa, C., & Simões, J. M. (2021). Competing through coopetition: A strategy for success in hotel marketing consortia. Journal of Mediterranean Tourism Research, 1(1), 39-52. https://digitalcommons.usf.edu/jometr/vol1/iss1/42770-755510.5038/2770-7555.1.1.1004info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-08T16:56:13Zoai:repositorio.ul.pt:10451/51477Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:02:46.214934Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Competing through coopetition: A strategy for success in hotel marketing consortia
title Competing through coopetition: A strategy for success in hotel marketing consortia
spellingShingle Competing through coopetition: A strategy for success in hotel marketing consortia
Almeida, Sofia
Coopetition
Cooperation
Competition
Hotel marketing consortium
Hotel sector
title_short Competing through coopetition: A strategy for success in hotel marketing consortia
title_full Competing through coopetition: A strategy for success in hotel marketing consortia
title_fullStr Competing through coopetition: A strategy for success in hotel marketing consortia
title_full_unstemmed Competing through coopetition: A strategy for success in hotel marketing consortia
title_sort Competing through coopetition: A strategy for success in hotel marketing consortia
author Almeida, Sofia
author_facet Almeida, Sofia
Campos, Ana Cláudia
Costa, Carlos
Simões, José Manuel
author_role author
author2 Campos, Ana Cláudia
Costa, Carlos
Simões, José Manuel
author2_role author
author
author
dc.contributor.none.fl_str_mv Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Almeida, Sofia
Campos, Ana Cláudia
Costa, Carlos
Simões, José Manuel
dc.subject.por.fl_str_mv Coopetition
Cooperation
Competition
Hotel marketing consortium
Hotel sector
topic Coopetition
Cooperation
Competition
Hotel marketing consortium
Hotel sector
description Coopetition is a strategy for a company to achieve a competitive advantage in the market environment. However, little is known about how coopetition works in the hotel sector and which organizational departments perform better in terms of coopetitive behaviour. In this research, coopetition is analysed in the context of international hotel marketing consortia (HMC) operating in Portugal. Exploratory interviews and a survey were conducted to consortia members to analyze managers’ perceptions on coopetitive behaviour and the organizational departments engaged in coopetition. The results show that there is higher cooperation than competition in the marketing and research & investigation departments. The research findings support consortia managers to make an informed decision to augment or reduce coopetition inside and outside companies based on two dimensions: internal and external. Internally by enhancing cooperation and reducing competition behaviour according to relationships observed between members; externally, by formulating strategies for the future, thereby increasing the intensity of coopetition according to expansion goals. Finally, theoretical and managerial contributions are presented, followed by recommendations for further research.
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-01-01T00:00:00Z
2022-02-23T15:45:21Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10451/51477
url http://hdl.handle.net/10451/51477
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Almeida, S., Campos, A. C., Costa, C., & Simões, J. M. (2021). Competing through coopetition: A strategy for success in hotel marketing consortia. Journal of Mediterranean Tourism Research, 1(1), 39-52. https://digitalcommons.usf.edu/jometr/vol1/iss1/4
2770-7555
10.5038/2770-7555.1.1.1004
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of South Florida
publisher.none.fl_str_mv University of South Florida
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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