Competing through coopetition: A strategy for success in hotel marketing consortia
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10451/51477 |
Resumo: | Coopetition is a strategy for a company to achieve a competitive advantage in the market environment. However, little is known about how coopetition works in the hotel sector and which organizational departments perform better in terms of coopetitive behaviour. In this research, coopetition is analysed in the context of international hotel marketing consortia (HMC) operating in Portugal. Exploratory interviews and a survey were conducted to consortia members to analyze managers’ perceptions on coopetitive behaviour and the organizational departments engaged in coopetition. The results show that there is higher cooperation than competition in the marketing and research & investigation departments. The research findings support consortia managers to make an informed decision to augment or reduce coopetition inside and outside companies based on two dimensions: internal and external. Internally by enhancing cooperation and reducing competition behaviour according to relationships observed between members; externally, by formulating strategies for the future, thereby increasing the intensity of coopetition according to expansion goals. Finally, theoretical and managerial contributions are presented, followed by recommendations for further research. |
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Competing through coopetition: A strategy for success in hotel marketing consortiaCoopetitionCooperationCompetitionHotel marketing consortiumHotel sectorCoopetition is a strategy for a company to achieve a competitive advantage in the market environment. However, little is known about how coopetition works in the hotel sector and which organizational departments perform better in terms of coopetitive behaviour. In this research, coopetition is analysed in the context of international hotel marketing consortia (HMC) operating in Portugal. Exploratory interviews and a survey were conducted to consortia members to analyze managers’ perceptions on coopetitive behaviour and the organizational departments engaged in coopetition. The results show that there is higher cooperation than competition in the marketing and research & investigation departments. The research findings support consortia managers to make an informed decision to augment or reduce coopetition inside and outside companies based on two dimensions: internal and external. Internally by enhancing cooperation and reducing competition behaviour according to relationships observed between members; externally, by formulating strategies for the future, thereby increasing the intensity of coopetition according to expansion goals. Finally, theoretical and managerial contributions are presented, followed by recommendations for further research.University of South FloridaRepositório da Universidade de LisboaAlmeida, SofiaCampos, Ana CláudiaCosta, CarlosSimões, José Manuel2022-02-23T15:45:21Z20212021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10451/51477engAlmeida, S., Campos, A. C., Costa, C., & Simões, J. M. (2021). Competing through coopetition: A strategy for success in hotel marketing consortia. Journal of Mediterranean Tourism Research, 1(1), 39-52. https://digitalcommons.usf.edu/jometr/vol1/iss1/42770-755510.5038/2770-7555.1.1.1004info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-08T16:56:13Zoai:repositorio.ul.pt:10451/51477Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:02:46.214934Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Competing through coopetition: A strategy for success in hotel marketing consortia |
title |
Competing through coopetition: A strategy for success in hotel marketing consortia |
spellingShingle |
Competing through coopetition: A strategy for success in hotel marketing consortia Almeida, Sofia Coopetition Cooperation Competition Hotel marketing consortium Hotel sector |
title_short |
Competing through coopetition: A strategy for success in hotel marketing consortia |
title_full |
Competing through coopetition: A strategy for success in hotel marketing consortia |
title_fullStr |
Competing through coopetition: A strategy for success in hotel marketing consortia |
title_full_unstemmed |
Competing through coopetition: A strategy for success in hotel marketing consortia |
title_sort |
Competing through coopetition: A strategy for success in hotel marketing consortia |
author |
Almeida, Sofia |
author_facet |
Almeida, Sofia Campos, Ana Cláudia Costa, Carlos Simões, José Manuel |
author_role |
author |
author2 |
Campos, Ana Cláudia Costa, Carlos Simões, José Manuel |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
Repositório da Universidade de Lisboa |
dc.contributor.author.fl_str_mv |
Almeida, Sofia Campos, Ana Cláudia Costa, Carlos Simões, José Manuel |
dc.subject.por.fl_str_mv |
Coopetition Cooperation Competition Hotel marketing consortium Hotel sector |
topic |
Coopetition Cooperation Competition Hotel marketing consortium Hotel sector |
description |
Coopetition is a strategy for a company to achieve a competitive advantage in the market environment. However, little is known about how coopetition works in the hotel sector and which organizational departments perform better in terms of coopetitive behaviour. In this research, coopetition is analysed in the context of international hotel marketing consortia (HMC) operating in Portugal. Exploratory interviews and a survey were conducted to consortia members to analyze managers’ perceptions on coopetitive behaviour and the organizational departments engaged in coopetition. The results show that there is higher cooperation than competition in the marketing and research & investigation departments. The research findings support consortia managers to make an informed decision to augment or reduce coopetition inside and outside companies based on two dimensions: internal and external. Internally by enhancing cooperation and reducing competition behaviour according to relationships observed between members; externally, by formulating strategies for the future, thereby increasing the intensity of coopetition according to expansion goals. Finally, theoretical and managerial contributions are presented, followed by recommendations for further research. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021 2021-01-01T00:00:00Z 2022-02-23T15:45:21Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10451/51477 |
url |
http://hdl.handle.net/10451/51477 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Almeida, S., Campos, A. C., Costa, C., & Simões, J. M. (2021). Competing through coopetition: A strategy for success in hotel marketing consortia. Journal of Mediterranean Tourism Research, 1(1), 39-52. https://digitalcommons.usf.edu/jometr/vol1/iss1/4 2770-7555 10.5038/2770-7555.1.1.1004 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
University of South Florida |
publisher.none.fl_str_mv |
University of South Florida |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134578006294528 |