Business plan: ISCTE junior consulting

• Autor(a) principal: Cunha, Tiago Daniel Moreira Maia
• Data de Publicação: 2011
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/4731
• topic: Junior enterprise; Consultoria -- Consulting; University entrepreneurship; Youth entrepreneurship; Empreendedorismo universitário; Empresa júnior; Empreendedorismo jovem

This paper develops a business plan, in which the basic idea is to launch a Junior Enterprise based in ISCTE-IUL. The current competitiveness of University market challenges the universities to become entrepreneurial, to constantly innovate and introduce new practices. At the same time, there is a growing interest by the young generation in creating their own businesses. They are motivated by the desire for independence and not necessarily for money. The binding of both factors led to the creation of new entities in the Universities, such as the example of Junior Enterprises. A Junior Enterprise is a non-profit organization entirely managed by students, which provides consulting services. The main goal of this organization is to provide a platform for practical application of members’ knowledge. The purpose of ISCTE Junior Consulting is to offer management consulting services to provide start-ups, micro, small and medium enterprises with the required innovation and efficiency within the current market. The offer is focused in four specialties: Marketing Plan, Business Plan, e-Business Development and University Events. As a non-profit organization, ISCTE Junior Consulting manages its income and outcome according to a remuneration policy that ensures both the sustainability of the organization, and the recognition of volunteers.