Extinction or innovation: what is the future of print media for luxury brands?

Detalhes bibliográficos
Autor(a) principal: Rimondo, Laura
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/107071
Resumo: Printmagazines have long appealed to high-end brands for their controlledenvironment and targeted audience. Today, however, newsstand sales and advertising revenues are declining,due to rapid digital transformationsand changing media habits.Magazine publishers have, therefore, overhauled the creative and commercial structures while establishing new businesses. The research aims to explore this evolving relationship between fashion magazines and luxury brands.An initial theoretical review was under taken to clarify the current state of the magazine industry. In-depth interviews with experts were, then, conducted to investigate the future development. Finally, a surveyof readers examined the magazine consumption, motivations and expectations.
id RCAP_c01e17110c92bf0ac98aa9287abc4017
oai_identifier_str oai:run.unl.pt:10362/107071
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Extinction or innovation: what is the future of print media for luxury brands?Fashion magazinesLuxury brandsAdvertisingPrint mediaDomínio/Área Científica::Ciências Sociais::Economia e GestãoPrintmagazines have long appealed to high-end brands for their controlledenvironment and targeted audience. Today, however, newsstand sales and advertising revenues are declining,due to rapid digital transformationsand changing media habits.Magazine publishers have, therefore, overhauled the creative and commercial structures while establishing new businesses. The research aims to explore this evolving relationship between fashion magazines and luxury brands.An initial theoretical review was under taken to clarify the current state of the magazine industry. In-depth interviews with experts were, then, conducted to investigate the future development. Finally, a surveyof readers examined the magazine consumption, motivations and expectations.Silveira, Catherine daPinkhasov, MishaRUNRimondo, Laura2023-01-03T01:30:35Z2020-01-162020-01-032020-01-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/107071TID:202496090enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:51:50Zoai:run.unl.pt:10362/107071Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:51.998104Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Extinction or innovation: what is the future of print media for luxury brands?
title Extinction or innovation: what is the future of print media for luxury brands?
spellingShingle Extinction or innovation: what is the future of print media for luxury brands?
Rimondo, Laura
Fashion magazines
Luxury brands
Advertising
Print media
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Extinction or innovation: what is the future of print media for luxury brands?
title_full Extinction or innovation: what is the future of print media for luxury brands?
title_fullStr Extinction or innovation: what is the future of print media for luxury brands?
title_full_unstemmed Extinction or innovation: what is the future of print media for luxury brands?
title_sort Extinction or innovation: what is the future of print media for luxury brands?
author Rimondo, Laura
author_facet Rimondo, Laura
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
Pinkhasov, Misha
RUN
dc.contributor.author.fl_str_mv Rimondo, Laura
dc.subject.por.fl_str_mv Fashion magazines
Luxury brands
Advertising
Print media
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Fashion magazines
Luxury brands
Advertising
Print media
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Printmagazines have long appealed to high-end brands for their controlledenvironment and targeted audience. Today, however, newsstand sales and advertising revenues are declining,due to rapid digital transformationsand changing media habits.Magazine publishers have, therefore, overhauled the creative and commercial structures while establishing new businesses. The research aims to explore this evolving relationship between fashion magazines and luxury brands.An initial theoretical review was under taken to clarify the current state of the magazine industry. In-depth interviews with experts were, then, conducted to investigate the future development. Finally, a surveyof readers examined the magazine consumption, motivations and expectations.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-16
2020-01-03
2020-01-16T00:00:00Z
2023-01-03T01:30:35Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/107071
TID:202496090
url http://hdl.handle.net/10362/107071
identifier_str_mv TID:202496090
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138022218792960

Registros relacionados