Antecedents of green purchase intention : the case of personal luxury goods
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/43242 |
Resumo: | This Master thesis aims to explore the predictors of Green Purchase Intention (GPI) in the specific context of the luxury industry. The study builds on Ajzen’s (1991) Theory of Planned Behavior and additionally investigates whether specific psychographic characteristics are related to luxury consumers' likelihood to purchase green personal luxury goods. Hereby, the luxury category of fashion and leather goods exemplify the focal element of this research. Hypotheses are tested by a quantitative methodology, whereby convenience sampling is applied to gather luxury consumer data via an online survey distribution. The employed data analysis methods consist of Pearson Correlational and Hierarchical Multiple Regression analyses. The results have demonstrated that a reduced version of the Theory of Planned Behavior (TPB), excluding the original variable Perceived Behavioral Control, is appropriate to predict the GPI of green personal luxury goods. In addition to the TPB variables’ Attitude and Subjective Norm, the psychographic factors of Altruism and Environmental Knowledge were found to be correlated with luxury consumers' GPI in the context of this study and complete the theoretical framework. |
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Antecedents of green purchase intention : the case of personal luxury goodsConsumer behaviorGreen purchase intentionGreen luxurySustainable consumptionTheory of planned behaviorComportamento do consumidorIntenção de compra ecológicaLuxo ecológicoConsumo sustentávelTeoria do comportamento planeadoDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis Master thesis aims to explore the predictors of Green Purchase Intention (GPI) in the specific context of the luxury industry. The study builds on Ajzen’s (1991) Theory of Planned Behavior and additionally investigates whether specific psychographic characteristics are related to luxury consumers' likelihood to purchase green personal luxury goods. Hereby, the luxury category of fashion and leather goods exemplify the focal element of this research. Hypotheses are tested by a quantitative methodology, whereby convenience sampling is applied to gather luxury consumer data via an online survey distribution. The employed data analysis methods consist of Pearson Correlational and Hierarchical Multiple Regression analyses. The results have demonstrated that a reduced version of the Theory of Planned Behavior (TPB), excluding the original variable Perceived Behavioral Control, is appropriate to predict the GPI of green personal luxury goods. In addition to the TPB variables’ Attitude and Subjective Norm, the psychographic factors of Altruism and Environmental Knowledge were found to be correlated with luxury consumers' GPI in the context of this study and complete the theoretical framework.Esta tese de mestrado tem como objectivo explorar os preditores da Intenção de Compra Verde no contexto específico da indústria do luxo. O estudo baseia-se na Teoria do Comportamento Planeado de Ajzen (1991) e investiga se características psicográficas especificas do consumidor influenciam a probabilidade dos consumidores de luxo comprarem bens de luxo pessoais ecológicos. Neste contexto, a categoria de luxo da moda e dos artigos de couro exemplifica o elemento central desta investigação. As hipóteses são testadas através de uma metodologia quantitativa, em que a amostragem de conveniência e utilizada para recolher dados de consumidores de luxo através da distribuição de um inquérito online. Os métodos de analise de dados utilizados consistiram numa analise de regressão múltipla hierárquica e correlacional. Os resultados mostraram que uma versão reduzida da Teoria do Comportamento Planeado pode ser utilizada para prever a Intenção de Compra Verde (IPV) de bens de luxo pessoais verdes, excluindo a variável original Controlo Comportamental Apercebido. Alem disso, verificou-se que os factores psicográficos Altruísmo e Conhecimento Ambiental estavam correlacionados com a IPV dos consumidores de luxo no contexto deste estudo.Lapoule, PaulVeritati - Repositório Institucional da Universidade Católica PortuguesaGüniker, Emma Louise2023-11-30T11:08:24Z2023-06-272023-05-122023-06-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/43242TID:203327241enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-19T01:38:16Zoai:repositorio.ucp.pt:10400.14/43242Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:41:14.850257Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Antecedents of green purchase intention : the case of personal luxury goods |
title |
Antecedents of green purchase intention : the case of personal luxury goods |
spellingShingle |
Antecedents of green purchase intention : the case of personal luxury goods Güniker, Emma Louise Consumer behavior Green purchase intention Green luxury Sustainable consumption Theory of planned behavior Comportamento do consumidor Intenção de compra ecológica Luxo ecológico Consumo sustentável Teoria do comportamento planeado Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Antecedents of green purchase intention : the case of personal luxury goods |
title_full |
Antecedents of green purchase intention : the case of personal luxury goods |
title_fullStr |
Antecedents of green purchase intention : the case of personal luxury goods |
title_full_unstemmed |
Antecedents of green purchase intention : the case of personal luxury goods |
title_sort |
Antecedents of green purchase intention : the case of personal luxury goods |
author |
Güniker, Emma Louise |
author_facet |
Güniker, Emma Louise |
author_role |
author |
dc.contributor.none.fl_str_mv |
Lapoule, Paul Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Güniker, Emma Louise |
dc.subject.por.fl_str_mv |
Consumer behavior Green purchase intention Green luxury Sustainable consumption Theory of planned behavior Comportamento do consumidor Intenção de compra ecológica Luxo ecológico Consumo sustentável Teoria do comportamento planeado Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Consumer behavior Green purchase intention Green luxury Sustainable consumption Theory of planned behavior Comportamento do consumidor Intenção de compra ecológica Luxo ecológico Consumo sustentável Teoria do comportamento planeado Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This Master thesis aims to explore the predictors of Green Purchase Intention (GPI) in the specific context of the luxury industry. The study builds on Ajzen’s (1991) Theory of Planned Behavior and additionally investigates whether specific psychographic characteristics are related to luxury consumers' likelihood to purchase green personal luxury goods. Hereby, the luxury category of fashion and leather goods exemplify the focal element of this research. Hypotheses are tested by a quantitative methodology, whereby convenience sampling is applied to gather luxury consumer data via an online survey distribution. The employed data analysis methods consist of Pearson Correlational and Hierarchical Multiple Regression analyses. The results have demonstrated that a reduced version of the Theory of Planned Behavior (TPB), excluding the original variable Perceived Behavioral Control, is appropriate to predict the GPI of green personal luxury goods. In addition to the TPB variables’ Attitude and Subjective Norm, the psychographic factors of Altruism and Environmental Knowledge were found to be correlated with luxury consumers' GPI in the context of this study and complete the theoretical framework. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-11-30T11:08:24Z 2023-06-27 2023-05-12 2023-06-27T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/43242 TID:203327241 |
url |
http://hdl.handle.net/10400.14/43242 |
identifier_str_mv |
TID:203327241 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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