China vs Europe: how do chinese consumers evaluate fine Jewelry brands operating on tmall luxury pavilion

Detalhes bibliográficos
Autor(a) principal: Ji, Xiaomei
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/153483
Resumo: This paper aims to assess consumer perceptions of fine jewelry brands operating on Tmall luxury pavilion and extract insights for brands that might consider entering the Luxury Multi Brand e retailer ecosystem in Europe. From the analysis of 910 consumer reviews, the paper concludes that attentive and personalized customer support, and curated brand packaging are among the top mentioned dimensions in the reviews that impact consumer online purchase experience. And delivering a personalized customer experience requires brands to have control over customer relationship management. Therefore, negotiating with the platforms to have the brand’s e-store is the first step before entering.
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spelling China vs Europe: how do chinese consumers evaluate fine Jewelry brands operating on tmall luxury pavilionLuxuryFine JewelryConsumer PerceptionMulti Brand E-RetailerCEMS MIMDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper aims to assess consumer perceptions of fine jewelry brands operating on Tmall luxury pavilion and extract insights for brands that might consider entering the Luxury Multi Brand e retailer ecosystem in Europe. From the analysis of 910 consumer reviews, the paper concludes that attentive and personalized customer support, and curated brand packaging are among the top mentioned dimensions in the reviews that impact consumer online purchase experience. And delivering a personalized customer experience requires brands to have control over customer relationship management. Therefore, negotiating with the platforms to have the brand’s e-store is the first step before entering.Silveira, Catherine daRUNJi, Xiaomei2022-06-292022-05-302027-05-30T00:00:00Z2022-06-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/153483TID:203064143enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:36:03Zoai:run.unl.pt:10362/153483Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:55:19.029425Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv China vs Europe: how do chinese consumers evaluate fine Jewelry brands operating on tmall luxury pavilion
title China vs Europe: how do chinese consumers evaluate fine Jewelry brands operating on tmall luxury pavilion
spellingShingle China vs Europe: how do chinese consumers evaluate fine Jewelry brands operating on tmall luxury pavilion
Ji, Xiaomei
Luxury
Fine Jewelry
Consumer Perception
Multi Brand E-Retailer
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short China vs Europe: how do chinese consumers evaluate fine Jewelry brands operating on tmall luxury pavilion
title_full China vs Europe: how do chinese consumers evaluate fine Jewelry brands operating on tmall luxury pavilion
title_fullStr China vs Europe: how do chinese consumers evaluate fine Jewelry brands operating on tmall luxury pavilion
title_full_unstemmed China vs Europe: how do chinese consumers evaluate fine Jewelry brands operating on tmall luxury pavilion
title_sort China vs Europe: how do chinese consumers evaluate fine Jewelry brands operating on tmall luxury pavilion
author Ji, Xiaomei
author_facet Ji, Xiaomei
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Ji, Xiaomei
dc.subject.por.fl_str_mv Luxury
Fine Jewelry
Consumer Perception
Multi Brand E-Retailer
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Luxury
Fine Jewelry
Consumer Perception
Multi Brand E-Retailer
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper aims to assess consumer perceptions of fine jewelry brands operating on Tmall luxury pavilion and extract insights for brands that might consider entering the Luxury Multi Brand e retailer ecosystem in Europe. From the analysis of 910 consumer reviews, the paper concludes that attentive and personalized customer support, and curated brand packaging are among the top mentioned dimensions in the reviews that impact consumer online purchase experience. And delivering a personalized customer experience requires brands to have control over customer relationship management. Therefore, negotiating with the platforms to have the brand’s e-store is the first step before entering.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-29
2022-05-30
2022-06-29T00:00:00Z
2027-05-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/153483
TID:203064143
url http://hdl.handle.net/10362/153483
identifier_str_mv TID:203064143
dc.language.iso.fl_str_mv eng
language eng
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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